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Apr 1, 2025Gently Cooked, Fresh Nutrition: Smalls is Redefining Cat Food
Cat parents are paying closer attention to what goes into their pets’ bowls, and they’re looking for options that match the quality and care they expect for themselves. That’s where […]
ZIWI Peak Steam & Dried: NZ Pet Food Manufacturer Releases New Range of Ultra-Premium Foods
New Zealand-based premium pet food manufacturer ZIWI is rolling out a new range in the ultra-premium category, featuring raw, ethically sourced animal proteins, functional ingredients and new technologies. New ZIWI […]
Trends and Products: Beg-Worthy Treats
Treats are arguably the most adored product category for both retailers and consumers. While pet parents love spoiling their dogs and cats with tasty treats, sales of these items are a major boost to a retailer’s bottom line.
On the Right Track
The trends steering the overall pet industry—including natural, premium, convenience, safety, efficacy and overall value—are becoming more evident in the pet litter market. From cat litter and training pads that […]
Exotic Feline Dining
According to the American Pet Products Association (APPA) 2019-2020 National Pet Owners Survey, 3 percent of cat owners purchase food from independent/local pet specialty outlets and 20 percent purchase food […]
Kitten Care 101
There are two types of consumers: the ones who have never had a pet and will grab any product they see that they think they need, and the ones who […]
On the Tree Top
According to the American Pet Products Association (APPA) 2019-2020 National Pet Owners Survey, out of the 500 cat owners surveyed, 70 percent of them said they plan to purchase some […]
Dental Central
When it comes to basic grooming, cats have it under control; licking and wiping as needed on their own with great results. But as far as dental hygiene goes, their […]
High-peractive Cats
Reputation doesn’t always align with reality. While cats are known for setting up camp in a favorite spot and napping for long stretches throughout the day, in reality they are […]
Primp and Purr
The grooming sector of the industry continues to grow to meet the increasing demands of consumers, including cat owners. Dogs are no longer the only stars of the grooming world; […]
More Than a Bowl
In 2018, 89 percent of 500 U.S. cat owners surveyed by the American Pet Products Association (APPA) purchased some sort of water and/or food bowl for their cat, according to […]
Anthropomorphic Cat
Pet humanization, also known as anthropomorphism, has been popular in the industry for quite some time now as more and more people want to give products with a human twist […]
