fbpx

Industry News

Apr 17, 2024

American Pet Products Association Announces 2 Additions to Board of Directors

The American Pet Products Association (APPA) recently announced two new board members for 2024. Kevin Fick, former CEO and current board member of PetWise Brands, and Josh Patterson, vice president of sales North America for Vital Essentials, a Carnivore Meat Company brand, have joined APPA’s board of directors. “On behalf of the entire APPA board, I […]

Apr 17, 2024

Global Omnichannel Brand Introduces New Era of Dog Travel with Launch of BARK Air

BARK, Inc., a leading global omnichannel dog brand with a mission to make all dogs happy, recently announced it has partnered with a jet charter company to launch BARK Air. BARK Air is the world’s first air travel experience designed specifically for dogs first, and their human companions second, enabling them to travel together comfortably […]

Apr 16, 2024

Brazilian Pet Food Company Raises Awareness for Animals at Rio Open Tennis Tournament

PremieRpet, the first company to develop super premium pet food in Brazil, recently had the opportunity to sponsor six adoptable “CãoDulas” at the 2024 Rio Open. For the seventh year in a row, the brand was able to promote the cause of pet adoption at the largest tennis tournament in South America. In search of […]

Apr 16, 2024

MySimplePetLab Expands Vet-Approved Line of Dog Care Kits at Target Stores

MySimplePetLab, recently announced it is expanding at select Target stores nationwide. Introducing Ear Care Dog Kit and Diarrhea Care Dog Kit, providing just-in-time support when you and your dog need it most. Launching in stores this month, these modern dog care kits were designed to make pet care ownership both simple and accessible – for […]

Apr 16, 2024

Guardian Pet Welcomes Soccer Legend Michelle Akers as Official Spokesperson for NOBL Foods

Guardian Pet Food Company, Inc. recently announced that Michelle Akers, one of the greatest soccer players of all time, has signed on as the official spokesperson for NOBL Foods, Guardian’s line of dog foods and treats. Over her 15-year career with the U.S. National Team, Akers has won two FIFA World Cups (1991 and 1999), […]

Apr 16, 2024

Regenerative Organic Alliance Introduces 1st Pet Nutrition Brand to Receive ROC Certification

Cave Pets, a newly launched pet nutrition brand with clinically-studied superfoods formulated to improve the health of pets and heal the planet, announced it has been designated as Regenerative Organic Certified (ROC) from the Regenerative Organic Alliance. Cave Pets co-founder Jason Dewberry said the certification is significant because it ensures the brand is meeting the highest standards [&he[...]

Apr 15, 2024

Pet Palette Distribution Unveils Halloween, Holiday Prebook Events

Pet Palette Distribution, a Maryland-based national distributor of premium pet products, has launched the seasonal prebook program for its 2024 Halloween and Holiday collections. The collections highlight hundreds of best-selling seasonal dog and cat products that range from holiday-specific Thanksgiving, Halloween, Christmas and Hanukkah items to a wide range of options that fall under the [&hell[...]

Apr 15, 2024

Super Pet Expo Names Health & Wellness Brand SwiftPaws as New Sponsor

Super Pet Expo, producers of the largest direct to consumer pet shows which take each January in New Jersey and March in Northern Virginia has signed SwiftPaws as a new sponsor. SwiftPaws, which is based in Melbourne, Florida, is a health and wellness lifestyle brand for pets. Its flagship product, SwiftPaws Home, allows pet owners […]

Apr 12, 2024

FDA Alert: ADM Animal Nutrition Expands Recall to Include 17 Additional Lots of Feed Products

The U.S. Food and Drug Administration (FDA) is reporting that ADM Animal Nutrition, a division of ADM, is expanding its recall earlier this year, to include the following additional products due to elevated levels of magnesium, sodium, calcium and/or phosphorus: Pen Pals Chicken Starter-Grower (Product Nos.70009AAA46 and 70009AAA44); Pen Pals Egg Maker Complete (Product No. […]

Apr 12, 2024

Premium Dog Nutrition Brand Badlands Ranch by Katherine Heigl Launches on Chewy

Badlands Ranch, the premium dog nutrition brand providing superfood-packed dog food and treats for canine health, is excited to announce that the brand is now available on the popular pet food and pet products website Chewy.com. Founded by actress, animal advocate and philanthropist Katherine Heigl, Badlands Ranch is an extension of her passion for animals, […]

Apr 12, 2024

Tractor Supply Continues Partnership with GRAMMY Award Winner Lainey Wilson as Brand Ambassador

Tractor Supply Company, the largest rural lifestyle retailer in the United States, recently announced the continuation of its partnership with GRAMMY Award-winning and prolific singer-songwriter Lainey Wilson as a brand ambassador for 2024. In this role, Wilson will continue to authentically highlight Tractor Supply’s commitment to and passion for serving all those who enjoy living […]

Apr 11, 2024

Dog Bar Concept Unleashes Strategic Growth Initiative, Planning for National Franchise Expansion

Pups Pub, the wildly popular off-leash, indoor and outdoor dog sports bar is launching a strategic franchise initiative, signaling a bold move towards expansive growth on a national scale. Leading the pack in dog bars, Pups Pub is set to quickly gain a strong foothold nationally. In support of the brand’s franchise development efforts, the company […]