WPA Invests in Pet Retail with Retailer Road Crew Team
The World Pet Association (WPA), the business association that supports the needs of pet retailers and produces SuperZoo, is pleased to announce new Road Crew team members: Eric Moore and Maryellen Mahoney. Moore and Mahoney will join Shelly Armstrong to support the success of pet retailers. The Road Crew retail representatives visit independent pet retailers […]...
Nulo Founder named ‘Best CEO’
Michael Landa, founder and CEO of Nulo Pet Food, was named “Best CEO” by the Austin Business Journal, in the Mid Cap category. Nulo Pet Food is one of the fastest growing pet food brands with industry-leading nutrition for dogs and cats and has seen explosive growth over the past year. “Texas has been home […]...
Michael Phelps Teams Up with Nulo Pet Food
Today, Nulo Pet Food launched WE DECIDE, its most expansive pet marketing campaign to-date, which is led by 23-time Olympic gold medalist Michael Phelps and his French bulldogs Juno and Legend. WE DECIDE celebrates the special bond between parents and their pets and highlights Nulo’s commitment to providing superior nutrition for dogs and cats. Phelps, […]...
Pet Valu to Hold its Halloween Spooktacular
Pet Valu nationwide are holding the annual Halloween Spooktacular October 20-22. It is an entire weekend where customers are invited to bring their pets in costume to the store. There will be games, food, photo ops and a chance to win a $50 treat pack (one winner will be chosen at every store). They can […]...
Purina, Urban Resource Institute Raise Awareness of Connection Between Domestic Abuse and Pets
Urban Resource Institute (URI), a leading provider of domestic violence programs and services in New York City, has worked with Purina over the course of many years. URI is one of the only providers of domestic violence shelters that allows victims of abuse to co-shelter with their pets through its PALS (People and Animals Living […]...
Matrix Partners Wins Platinum Public Relations Award
Matrix Partners, a pet-centric brand strategy and communications firm, recently received a Platinum Hermes Award in the Pro Bono Public Relations category for staging a comprehensive program to promote the Internet Cat Video Festival in Chicago. This highly popular event was hosted by two prominent local rescue organizations, the Chicago Cat Rescue and Tree House […]...
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Cats
Products that Help Owners Battle Hairballs
Hairballs: cat owners know only too well problems regarding ingested hair and its subsequent projectile ejection around the home as well as any medical issues that can ensue. Although National...
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Dogs
Dog Training Tools for Any Behavioral-Fixing Need
When it comes to dog training, there are several philosophies that can be followed. One of the most popular styles involves positive reinforcement. And when it comes to rewarding a...
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