Featured: Can Progressive Brands Achieve a Sustainable Pet Food Industry?

The relentless media coverage of climate threat impacts here and afar serves as a constant reminder that our food production system, pet and human, is a consequential contributor in an evolving existential threat to the planet’s (and our) long-term security and well-being.   This tsunami of media attention on sustainability and the climate impact of the […]

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Customer Loyalty: Astro Loyalty Supports Specialty Pet Retailers

Astro Loyalty is an online technology service aimed at supporting specialty and independent pet retailers. The service enables retailers to offer and automate manufacturer coupons, rebates and rewards at the point of sale to increase revenue. Pet Age recently spoke with Astro Loyalty president Jimmy Haverstick to learn how the company helps independent pet retailers […] Read More →

Five Questions: NASC Founder & President Bill Bookout

The National Animal Supplement Council (NASC) is a nonprofit trade association that promotes the health and well-being of companion animals and horses that are given animal health supplements by their owners, and to protect and enhance the animal health supplement industry. As part of its ongoing effort to improve and standardize the animal health supplement […] Read More →

Next-Gen Pet Parent Interest Increasing for Plant-Based Proteins

As next-gen pet parents seek natural nutrition in a more environmentally conscious way, the demand is increasing for more sustainable protein alternatives. In response, pet brands are launching plant-based food and treat recipes. Supporting this notion are the results from an Internet-based questions, published by the journal Research in Veterinary Science, in which dog owners […] Read More →

Environmental Impact: Consumers Value Sustainability in Pet Products

The environmental impact mankind has left upon our planet cannot be denied. From continued climate changes, to increases in severe and disaster-level weather, to ongoing air quality problems, it’s not an exaggeration to say that the fate of life on earth lies within our hands. And, while struggles continue at the national and international level […] Read More →

Pet Age Honors 2022 Best Places to Work in the Pet Industry

Over the course of the past two-plus years, workers have reevaluated their lives, and many are quitting to find more rewarding jobs, taking career sabbaticals or starting their own businesses. They’re no longer tolerating bad bosses, inequities, burnout and lack of purpose and meaning at work. They are demanding to be supported and seen by their […] Read More →

Sustainable Options: Drive Awareness to Importance of Recycling

Did you know that over 90 percent of consumers say that recycling is important, yet less than a third of waste gets recycled? People, in general, want to help the Earth and make life sustainable for generations to come. Our legacy is the land, resources, plants and animals for our children and future generations. However, […] Read More →

The Paw Print: More Pet Brands Making Sustainability Pledge

Known in the booming backyard chicken market for its sustainable insect-based pet food, Grubbly Farms announced in March it was entering the dog treat market. Rather than using traditional protein that is unsustainable and often causes allergic reactions, Grubbly introduced Vroomies, a hypoallergenic and easily digestible dog snack made with farm-fresh vegetables and grub protein. Like the company’s other sustainable […] Read More →

Address Workplace Whiners Before They Bring Down Team Morale

As business owners and leaders, we’re often told how important it is to listen to our employees and address their complaints quickly. However, how do you differentiate between a legitimate complaint and what’s just whining? A legitimate complaint is one that an employee can provide a specific, concrete example of and can express how the […] Read More →

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This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

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Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

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