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COLLAR Company Brand WAUDOG Named Official Sponsor of Ukraine Football Club
COLLAR Company’s brand WAUDOG has become the first pet brand in Ukraine to officially sponsor a professional football team — FC Chernihiv. Through this partnership, the manufacturer opens a new […]
Thrive Pet Healthcare Investment Expands Garden Grove Dog and Cat Hospital in California
Garden Grove Dog and Cat Hospital has opened its new 6,715-square-foot facility at 10852 Garden Grove Boulevard, giving its veterinary team 83% more space to care for local dogs and […]
Hill’s Pet Nutrition, HABRI Partner to Advance the Science of the Human-Animal Bond
The Human Animal Bond Research Institute (HABRI) and Hill’s Pet Nutrition have announced a new collaboration to advance their shared commitment to strengthening the human-animal bond. “At Hill’s Pet Nutrition, our […]
JustFoodForDogs Expands Veterinary Support Line with Digestive Care, Weight Control Formulas
JustFoodForDogs, a science-backed fresh dog food company, has announced the expansion of its Veterinary Support Diet portfolio with the launch of Digestive Care, a new prescription fresh dog food formulated for dogs […]
Los Angeles-Based LovedPack Introduces Four-Step Dog Beauty Ritual at SUPERZOO
LovedPack is an emerging Los Angeles brand known for its monthly, weekly and daily approach to dog care built around a simple philosophy: Always Clean. When LovedPack first appeared in […]
Hill’s Pet Nutrition Appoints Wendy Boise as Executive Vice President of People
Hill’s Pet Nutrition, a global leader in pet nutrition, recently announced the appointment of Wendy Boise as Executive Vice President of People. In this role, Boise will lead the company’s […]
Mars Petcare Brand Nom Nom Unveils Fresh, Frozen Scoopable Dog Food Clusters
Nom Nom, an innovative fresh-frozen pet food brand within Mars Petcare, recently announced its latest fresh-frozen dog food offering, Scoopable Meal Clusters. The offering will debut at SuperZoo and will […]
Win World International Introduces Furniture-Inspired 6-Panel Indoor Pet Playpen
Win World International Trade recently introduced a new way for pet parents to create a safe indoor space without sacrificing style. The 6-Panel Indoor Pet Playpen with Gate brings the […]
Play Pet Brands, Jackson Galaxy Announce Interactive Cat Toy Collaboration
Play Pet Brands has announced the launch of its Jackson Galaxy x Feline Frenzy Collection, introducing four interactive cat toys created in collaboration with renowned cat behavior expert, author, and […]
Olliwo Helps Puppy Parents Navigate the Early Days with More Confidence, Joy
Life with a puppy is messy, funny and full of small turning points. But for many new puppy parents, knowing what to do and when to do it can feel […]
WANPY Becomes First Chinese Pet Food Brand to Receive WPA International Excellence Award
The World Pet Association (WPA) presented the 2026 WPA International Excellence Award to WANPY at SUPERZOO in Las Vegas, making it the first Chinese pet food brand to receive the […]
Korn Frontman Jonathan Davis, Freak On A Leash Introduce Cat Collection
Freak On A Leash, a pet lifestyle brand created by Korn frontman Jonathan Davis, is expanding its lineup with its highly anticipated Cat Collection, bringing the brand’s signature dark aesthetic […]
