Play Pet Brands, Jackson Galaxy Announce Interactive Cat Toy Collaboration

Play Pet Brands has announced the launch of its Jackson Galaxy x Feline Frenzy Collection, introducing four interactive cat toys created in collaboration with renowned cat behavior expert, author, and television personality Jackson Galaxy.

Drawing inspiration from Jackson’s lifelong passion for music, each toy transforms iconic instruments and stage essentials into interactive play experiences. Designed to encourage batting, kicking, pouncing, and instinct-driven play, the collection combines Jackson’s feline behavior expertise with Play Pet Brands’ thoughtful design philosophy to create more enriching moments for curious cats and the people who love them.

“I’m so thrilled to be collaborating with Play Pet Brands on this new line,” said Jackson Galaxy. “From their imagination to design and construction, they were the only choice for me. It’s been so much fun bringing my love of cats and rock-and-roll into a collection that’s designed to encourage cats to do what they naturally love to do—play.”

The collection includes the Playback Duo, a nostalgic boombox paired with Mojo’s Mix, a crinkly cassette tape named after Jackson’s iconic cat; the Mic Drop Duo, a microphone and headphone set designed with interactive textures and a refillable catnip pocket; The Shredder Kicker, a 2-in-1 guitar and guitar case modeled after one from his personal collection and featuring a hidden treat pocket and crinkles; and the Stomp Box Kicker, a pedal-inspired kicker with an interactive rope cord for grabbing, kicking, and wrestling.

“This was one of those collaborations where every brainstorming session left us smiling,” said Sarah Johnson, Senior Sales Manager of Play Pet Brands. “Jackson’s exceptional insight into the way cats naturally play inspired interactive features to encourage engaging, instinct-driven fun, while his love of rock ‘n’ roll shaped the collection’s playful personality. The result is a creative collection we’re extremely proud to share.”

Like all Feline Frenzy toys, each toy in the collection is filled with PlanetFill eco-friendly stuffing made from 100% post-consumer recycled plastic bottles, features USA-grown organic catnip, AZO-free dyes, and is machine washable for easy care.