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COLLAR Company Brand WAUDOG Named Official Sponsor of Ukraine Football Club

Pet Age Staff//August 19, 2026//

COLLAR Company Brand WAUDOG Named Official Sponsor of Ukraine Football Club

Pet Age Staff//August 19, 2026//

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COLLAR Company’s brand WAUDOG has become the first pet brand in Ukraine to officially sponsor a professional football team — FC Chernihiv. Through this partnership, the manufacturer opens a new segment of sports merchandising for the pet industry by introducing an exclusive line of club-branded pet gear and accessories.

The collection translates the football club’s official colors and visual identity into functional everyday WAUDOG accessories, combining iconic club aesthetics with COLLAR Company’s engineered standards of durability.

FC Chernihiv players were the first to present the collection, taking to the pitch alongside their four-legged companions. This case highlights a new level of pet product integration into global sports culture, turning pet care into an essential part of football fans’ lifestyle.