Uproot Clean Wins SUPERZOO Best New Product Award for Washing Machine Cleaner Pro

Uproot Clean, an award-winning brand in cleaning and laundry markets, returned home from Las Vegas with a wave of momentum after taking First Place for Best New Product in the Home and Lifestyle category at SUPERZOO’s new product showcase.

This marks the brand’s fifth award in its first six trade shows ever, and its second award this year for its pet-household laundry line — Uproot also won Best New Product in the Innovation category for its Laundry Cycle Pro concept at Global Pet Expo in March.

“A first-place award at Global Pet Expo, and now a first-place award at SuperZoo just six months later for our laundry line — that’s a strong signal from the industry,” said Dan Fallak, VP of Commerce at Uproot Clean. “We’ve seen an incredible surge in consumer demand for our laundry line, and it’s exciting to see pet industry pros, shop owners, retail buyers, and distributors now showing that same level of excitement.”

The winning item at SUPERZOO, Washing Machine Cleaner Pro, is a water-soluble, septic-safe concentrated tablet that, when used consistently, helps reduce buildup, grime, residue, and odor caused by pet hair in washing machines. The formula is powered by FurGUARD — a blend of enzymes that specifically target the proteins found in pet hair, delivering a deep clean of the machine itself and reducing odor and hair residue buildup at the source.

“Washing Machine Cleaner Pro has been an incredible validation of what we believed from the start: pet parents need laundry products designed specifically for life with pets,” said Mehul Patel, Founder of Uproot Clean. “We were the first to bring a pet-household-specific machine cleaner to  market, and we’re now building on that with Laundry Cycle Pro, a full suite of laundry products formulated around the unique challenges pet households face.”

Pet hair buildup is a common culprit behind washing machine wear and breakdown, and pet hair and odor create laundry challenges that lead many pet parents to report washing significantly more loads than the average household. Together, this points to a compelling new opportunity for pet retailers.

“What we’re doing is bringing a completely new, high-velocity category of consumables to pet retailers,” Fallak added. “And retailers are responding — at SuperZoo we saw over 5X the order interest in our laundry SKUs compared to just six months ago at Global Pet Expo.”