According to the American Pet Products Association (APPA) 2019-2020 National Pet Owners Survey, 3 percent of cat owners purchase food from independent/local pet specialty outlets and 20 percent purchase food online. But many independent retailers are taking these numbers in stride, especially as e-commerce grows to be one of the top marketing strategies for businesses. Having an online platform for your customers not only aids your store’s sales, it also gives pet owners access to options they wouldn’t normally find from the comfort of their home.
Cat food and treats containing novel and exotic proteins are an example of something that might be new to the average consumer. These are products that feature ingredients not commonly found in the U.S. that cat owners might want their felines to indulge in because of their unique flavors and benefits. But with so many flavors from around the globe and limited shelf space, it can be a challenge for retailers to provide customers with all the outlandish products they want for their cats.
Whether in store or online, these products provide cats with a feast of delicious foreign flavors. Cats benefit from high protein, which they break down into amino acids that they burn for energy or to make new protein. So when examining the nutrients a cat needs for a healthy lifestyle, protein is at the top of that list. And according to Fear Free Happy Homes, cats need at least two grams of protein per pound of healthy body weight in the number of calories they consume daily.
Remember to provide consumers with as much information as possible, especially when adding e-commerce to your brand. A successful e-commerce strategy ensures that your customers are receiving the same welcoming and educational experience they would if they were at your store. And when it comes to cat food with international tastes, consumers and their cats will benefit greatly from the knowledge you have to offer and want to come back for more.
Tiki Cat After Dark
Tiki Cat After Dark takes wet to a whole new level, with unique proteins like duck, quail and pork in a safely prepared and ready-to-serve food. After Dark contains high moisture, which gives cats the supplemental water they need. The hand-packed cans offer a complete and balanced diet for all life stages.
Vital Essentials Freeze-Dried Cat Treats
These treats will have your cats hopping with joy! Freeze-Dried Rabbit Bites are a great source of Vitamin A, Vitamin B6, taurine and more. Made with 100 percent pure USA-sourced duck liver, Vita Cat’s Freeze-Dried Duck Liver Treats are grain free and purr-ific. The 48-hour freeze-drying process locks in vital nutrients.
Made from 100 percent premium Japanese tuna, Cat Sushi is a healthy, delicious, single-ingredient treat. Cat Sushi is an authentic Japanese delicacy. While other bonito flakes might be sourced from around the world and repackaged domestically, Cat Sushi is fished, prepared and packaged all in Japan. Produced with the same human-grade techniques used in traditional Japanese cuisine, Cat Sushi works great as an appetizer and can be mixed with dry and wet food.
Applaws Cat Pouches
Applaws grain-free cat pouches are a convenient way to deliver the highest-quality meat protein in a range of deli-inspired recipes. The food is 100 percent natural, featuring pieces of tender chicken breast or fish fillet in broth that can be viewed through the window on the front. Nothing is added and nothing is hidden. Applaws cat pouches are intended for intermittent or supplementary feeding only.
Wellness CORE Tiny Tasters
Based on the nutritional philosophy that cats thrive on a diet mainly comprised of meat. With the smooth pâté texture cats love and the protein-packed flavor they crave, CORE Tiny Tasters is sure to be a hit with even the finickiest of felines! These complete and balanced recipes are available in perfectly sized, easy-squeeze pouches designed to eliminate leftovers.
FEGNION’s biologically appropriate recipes consist of high-quality, fit-for-human-consumption, single-species meat protein, raw bones and organs, sprinkled with minerals, vitamins and other trace nutrients. The products are free of fruits, vegetables, grains, fish, artificial colors, flavors, hormones, antibiotics and preservatives. The single-species meat recipes come frozen and are available in chicken, turkey and rabbit.
The grain-free, protein-rich Merrick Backcountry line meets the dietary needs and wild cravings of carnivorous cats. Like all Merrick recipes, Merrick Backcountry is made in the United States and contains no ingredients from China. The high-protein kibble starts with real deboned meat, poultry or fish as the first ingredient. It’s grain-free with no gluten ingredients.
Grandma Mae’s Country Naturals
Grandma Mae’s Country Naturals has released five new pâtés and three new slices in gravy canned cat formulas. Grain-free, carrageenan-free and non-GMO, these unique cans meet consumers’ demand for fish-free foods for their feline friends. All of the new formulas are supplemented with DL-methionine to promote and maintain urinary tract health.