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Advertising & Marketing Tips

Why It’s Important to Market During Economic Uncertainty: A Complimentary Guide

During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges business leaders face during times of economic uncertainty; however, economic uncertainty also creates significant opportunities for businesses to become more productive, more innovative, and capitalize o[...]

Embracing Change: Advertising in the Post-Third-Party Cookie Era

In the dynamic realm of online advertising, a seismic shift is underway as Google charts a course to block all third-party cookies on its Chrome web browser by early 2025. Chrome, making up 77% of market share, is following in the footsteps of Apple’s Safari and Firefox. This move marks the official end of third-party cookies across major browsers, prompting a fundamental reevaluation of digital[...]

The Modern-Day Marketing Checklist

In the ever-evolving landscape of B2B marketing, creating a cohesive omni-channel strategy is paramount to reaching your target audience effectively. By incorporating various tactics across multiple channels, B2B companies can amplify their brand presence and engage potential clients on multiple fronts. Here’s your comprehensive checklist for building a powerful omni-channel marketing strategy.�[...]

The Importance of First-Party Data: A Game Changer in Targeted Marketing

In the ever-evolving world of marketing, data has emerged as the driving force behind successful campaigns. With 55% of the Internet traffic blocking third-party cookies, the spray and pray approach of third-party cookies / third-party data is no longer sufficient. To set up the most effective marketing campaigns, business executives are centering their marketing campaigns around first-party data [...]

How to Build a Marketing Budget That Allows for Flexibility

In today’s competitive environment, effective marketing is crucial for growth. Companies face the challenge of doing more with less and often must adapt to their business' needs if goals are not met. Developing a flexible marketing budget is essential for ensuring your objectives are met by the end of the year. Here are ten strategies to help you plan and make the most of your resources: 

Sponsored Emails for Pet Industry Manufacturers

Sponsored or co-branded emails are a popular marketing tactic for pet industry manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

SEO For Pet Industry Manufacturers

Search engine optimization is making changes to your website to improve your visibility in search engine results. Brands want their websites to rank near the top of search results for specific keywords. The better you rank in search results, the more traffic you’ll get on your site.  

Paid Search for Pet Industry Manufacturers

With paid search, companies pay a search engine company, such as Google, to appear in a prominent position on results pages for a specific search term. Search terms include one or more words. For example, keywords relevant to pet store buyers might be “dog food” or “cat toys.”   Paid search ads are sold on a “cost-per-click” (CPC) basis - advertisers pay only when a searcher click[...]

Audience Retargeting for Pet Industry Manufacturers

With the overwhelming amount of information that each of us is exposed to daily, Pet Industry manufacturers must fight for the attention of their retailer target audience. Experts now estimate that it takes eight touchpoints to earn a customer lead (1), a number that continues to grow over the years. Trying to capture your audience when they visit your site, or our site, is sometimes just not eno[...]

Social Media Advertising for Pet Retailers

Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, learn about new products, research companies, look for events, and even to be entertained. Here are some quick social media statistics to consider: 

How On-Site Display Advertising Can Help You Advertise to Leaders in the Pet Industry

When it comes to advertising your business to a specific target audience, on-site display advertising can be a highly effective tool. Display advertising is a form of online advertising that uses visual elements such as images, videos, and graphics to deliver your message to your target audience. 

Unlocking the Potential of Multi-Channel Advertising: Amplify Your Impact And Engage Your Target Audience Effectively

Multi-channel advertising refers to the practice of promoting products, services, or brands through multiple channels or platforms simultaneously. The goal of multi-channel advertising is to engage with your target prospects & customers (your audience) across various touchpoints. By utilizing multiple channels, advertisers can reinforce their message and connect with their target audience at diffe[...]