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Trends and Products: Beg-Worthy Treats

Pet Age Staff//January 6, 2020//

Trends and Products: Beg-Worthy Treats

Pet Age Staff //January 6, 2020//

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Treats are arguably the most adored product category for both retailers and consumers. While pet parents love spoiling their dogs and cats with tasty treats, sales of these items are a major boost to a retailer’s bottom line. When consumers walk into a pet store to purchase a necessity like food or a flea/tick product, they often can’t resist picking up a treat to reward their pet for … being their pet!

However, a treat doesn’t need to be devoid of nutrition, and there’s a good chance that today’s health-savvy consumer is going to examine the product label. What information are they seeking? They might be counting calories, checking for additives and preservatives, or possibly even looking for where the ingredients are sourced.

The options and styles of treats are nearly endless, with soft chews, cookies, crunchy chips and biscuits being joined by jerky treats, frozen yogurt and animal body parts—such as ears, feet, esophagus, bones and bully sticks, which are a traditional mainstay in the treat sector. It’s also important to provide products that have a soft texture for a pet that is a puppy, kitten or a senior.

When it comes to what is best for a pet, it depends on what the consumer is seeking in the treat. Today’s treats no longer only serve the purpose of being a delicious after-dinner snack. Several brands offer varieties that are specifically designed to be used as a training tool—they’re small but aromatic and flavorful to make them an enticing reward for good behavior. Other brands have crafted recipes enabling their product to provide much-needed medical benefits that make it not only a yummy treat but also a valuable health supplement.

Although they’re not meant to be viewed as a replacement for a pet’s regular meals, let’s face it—treats are wonderful. They enhance the human-animal bond and enable us to make our dog, cat or other beloved pet know that we love them. And providing consumers with a wide variety of these products is vital in making them come back for more.

VEssentials VitalCatTreats-DuckLiver


Vital Essentials Freeze-Dried Cat Treats

These treats will have your cats hopping with joy! Freeze-dried Rabbit Bites are a great source of Vitamin A, Vitamin B6, taurine and more. Made with 100 percent pure USA sourced duck liver, Vita Cat’s Freeze-Dried Duck Liver treats are purr-ific. The 48-hour freeze-drying process locks in vital nutrients.





RoastTendBitesONLY Healthy Source

Cardinal Pet Care’s ONLY Healthy Source dog treats use only top-quality ingredients for a healthy source of nutrition. Its family recipes are made in smaller batches for a homemade taste. The line has Organic Training Treats (Beef, Chicken), 2-in-1 Training Treat/Meal Mixer (Bacon, Chicken), Roasted Tenderloin Bites (Chicken) and the Crunchy Rooster Combs.








Dogs go crazy for Tremenda Chewy Bulls! This treat is made of a strip of beef bladder wrapped around a beef esophagus stuffed with ground bully sticks and wheat flour. The texture is softer and chewier compared to bully sticks. Especially recommended for picky eaters or dogs with missing teeth.







Pet Age Group ImagesVitakraft PurrSticks Meaty Morsels, Lick ‘n’ Lap & Souprise Snack

Finicky cats agree: Vitakraft treats please! PurrSticks are made with over 70 percent real meat and individually wrapped for freshness. Meaty Morsels semi-soft treats are small-batch made with vital nutrients. Lick ‘n’ Lap makes treat time fun with a creamy, low-calorie snack served right from the tube. Souprise Snack tasty broth with real chunks of meat keeps cats satisfied and hydrated.



Dog-Beef-Biscuits-BrutusBrutus Biscuits

Brutus Biscuits are made with human-grade Brutus Bone Broth and are crafted to provide exceptional flavor, free of artificial colors, flavors and preservatives. Brutus Biscuits are available in eight-ounce resealable, stand-up pouches in beef or chicken flavors, each with 18 grams of protein per serving. They are nutrient-rich, making them the perfect snack for dogs of any age—giving dog owners an easy and convenient way to boost canine nutrition, in a portable and flavorful treat form.



Kennelmaster Chip's Naturals Doggie sweet tatersDoggie Sweet Taters

Kennelmaster uses pure, natural ingredients sourced in the United States. Chip’s Naturals Doggie Sweet Taters are one-ingredient treats that are high in fiber and low in fat. These treats are also high in beta-carotene and minerals that promote good digestive health in a sweet-tasting chew.








Grandma1 Organic CranberryGrandma Lucy’s Organic

Grandma Lucy’s Organic Oven-Baked Dog Treats are 100 percent USDA-certified organic and certified kosher. Since they are made from the highest quality, human-grade organic ingredients, these treats are tasty for both pets and pet parents! They come in a variety of flavors, including pumpkin, coconut, blueberry, cranberry and lemon honey.







Jiminys Pumpkin Cricket Treat

Jiminy’s Chewy Cricket Treats

Fewer than three calories per treat, these soft and chewy cricket treats from Jiminy’s contain wholesome ingredients like sweet potato, peas, oats and crickets for a delicious and nutritious reward. These treats are designed as a training reward, but they are also great for small dogs that prefer a soft, savory treat. Sustainable, humane and hypoallergenic—these treats have it all!


Natural Cravings Sizzle SticksTurkey Sizzle Sticks

Natural Cravings Turkey Sizzle Sticks are made with simple, high-quality ingredients to ensure the best flavor and support a pet’s health. The combination of good proteins like succulent turkey meat and rice protein makes these treats good for a dog’s cognitive brain health and immune system. Turkey Sizzle Sticks are also a great source of protein. As a tender jerky treat, Turkey Sizzle Sticks are great for dogs of all sizes that might need something softer to chew.


FROIMM crunchy-os-dog-treat-webFromm Crunchy Os

Fromm Crunchy Os feature a blend of premium ingredients, including meats or cheese, fruits and vegetables, with an airy texture that delivers a truly unique and audibly entertaining crunch. Fromm Crunchy Os flavors include Blueberry Blasts, Smokin’ Cheese Plosions and Pumpkin Kran Pow.


4 Paws Butcher Shop Jerkies[3]4 Paws Jerky

High-protein, low-fat, single-ingredient jerkies that contain human-grade proteins. These single-ingredient jerkies are sourced from U.S. farm-raised meat and are manufactured in the U.S.


Natures Own - Best Buy BonesNature’s Own Pet Chews

For almost three decades, Best Buy Bones, a family-owned and operated company from the heartland of America, has been making natural dog treats and chews. The company’s line of Nature’s Own Pet Chews premium treats and chews is made in the USA with no artificial additives, chemicals or preservatives. Manufactured under strict supervision to maintain consistent quality and safety.


180530_Out_usaFDM_churu_5SKU_LatterHalf_cs5Churu Chicken with Cheese

Churu Chicken with Cheese is one of Inaba’s top-selling lickable cat treats with farm-raised chicken and a savory cheese flavor that cats love. These treats are high in moisture, low in calories with no artificial colors. Simply tear open a tube and give it a little squeeze to feed these grain-free, preservative-free treats by hand. You can also use as a tasty topper on wet or dry food. Great for administering pills.




While there are many joys associated with adding a pet to one’s family, that pet will ultimately encounter health problems during its life. As the trend of pet humanization continues to grow, so does the emphasis on specialized health and wellness products. From head to toe, and with needs ranging from hip and joint care and gut health to ear and skin ailments, all varieties of health care issues are now covered by manufacturers that have researched what is needed for the well-being of dogs, cats and other pets. And also available are preventative care products that come in a variety of forms, including chews and powders, which can help to avoid a medical problem and increase the longevity of a beloved pet.

TrueBlue fresh fur cat wipes


TrueBlue Cat Wipes

TrueBlue’s Cat Wipes use an all-natural cleansing solution that is mild yet effective. The ingredients include milk, which gently cleans even the most delicate skin, and honeysuckle, which has anti-microbial properties and also imparts a light, fresh scent. Each tub contains 50 extra-thick, pre-moistened wipes.


First Saturday Lime


First Saturday Lime

First Saturday Lime is a pest repellent that offers a safer option to keep insects out of your garden while also keeping your family and pets safe. All-natural and non-toxic, First Saturday Lime is safe to use in chicken coops, stables and barns to help sanitize.




Kibble Pet Ear CleanerKibble Pet

The Kibble Pet ear cleaner is specially formulated with nature’s best ingredients, including aloe vera and coconut oil, to naturally cleanse, remove excess buildup and soothe irritation without using harsh ingredients. Kibble Pet’s tear stain remover naturally cleans and removes tear stains without using harsh irritants.



TROPICLEAN_OXY_DisplayTropiClean OxyMed

TropiClean OxyMed solutions help stop itching fast! The gentle yet powerful solutions are paraben-free, soap-free and dye-free, helping soothe dry, itchy, irritated and inflamed skin. TropiClean OxyMed solutions are safe for both dogs and cats and proudly made in the United States.


Tomlyn Loose Stool Remedy FirmFastLoose Stool Remedy — Firm Fast

Tomlyn’s Loose Stool Remedy — Firm Fast helps cat and dog parents manage occasional loose stools that can sometimes result from dietary changes or anxiety caused by travel, boarding, veterinary visits, thunderstorms, fireworks, new household additions and more. The Loose Stool Remedy can be used once loose stools are seen or even ahead of an inciting event, such as travel or boarding. It is available in both gel and tablet.



RNDR_ERA_DHN_1LB_FAMILYDaily Health Nuggets

Daily Health Nuggets by Earth Animal help complete the daily diets of dogs and cats, whether it is dry kibble, canned food, home-cooking or raw-food diets. Avoiding the cooking process, the Nuggets give back vitamins, minerals and Omega-3, -6 and -9 fatty acids that have been destroyed by cooking. They are a one-of-a-kind, natural (and tasty!) science-based supplement that pets need and crave for optimal health.


Bayer Supplements-webBayer Pet Supplements

At Bayer, we believe formulation matters. We pay careful attention to what is and what isn’t in our supplements. That’s why our products are grounded in science. It’s why you’ll find the National Animal Supplement Council quality seal on every label. And it’s why you can confidently recommend Bayer pet supplements for the dogs and cats in your care.





Pet Botanics Omega Plus Chicken


Pet Botanics Omega Plus

Pet Botanics Omega Plus with Bone Broth delivers support for healthy joints in delicious treat form. Its exclusive Bone Broth formula includes collagen, cartilage and bone marrow—all essential ingredients in maintaining strong, flexible joints, bones and connective tissue. Omega-3 and 6-rich salmon oil and chia have also been added to promote healthy coats and skin. The treats contain pumpkin to aid in digestion, so they’re ideal for dogs with food allergies and sensitive stomachs.






Mushers Secret 200 (1)

Musher’s Secret

Take time to care for your pet’s tender paws with the all-season, all-natural paw protection of Musher’s Secret, a blend of 100 percent pure, natural waxes, including white and yellow beeswax, carnauba wax and candelilla wax and vegetable oils with vitamin E. The dense barrier wax absorbs quickly and forms a breathable bond with your dog’s paw, allowing perspiration to escape through their toes. For year-round protection, provide two or three times per week. Non-toxic and non-allergenic.





When it comes to travel companions, dogs generally are the obvious choice. And some breeds are at their happiest when they are outside, as it’s often the place where the pup will get the majority of its exercise and mental stimulation. Their curiosity for new sights, sounds and smells turns any outdoor activity into an adventure. While the best outdoor products are those that are durable, they’re also crafted with the pet’s safety in mind. These products, including GPS collars, harnesses and exercise ramps, ensure that the companion pet has a good time outside while also remaining healthy and protected, day or night.

Julius-K9_HDR_Harness_actionJulius-K9 IDC Longwalk Harness

As the name implies, this award-winning harness is specifically designed for comfort during extended walks. The IDC stands for Innovative Dog Control. This harness features Duo-Flex, three elastically attached rings that actively react to you and your dog’s movements and make sure it remains comfortable, even during long walks.


Coastal Earth Printed Soy Breakway Cat Collar (1)Earth Printed Soy Adjustable Breakaway Cat Collar

The Earth Printed Soy Adjustable Breakaway Cat Collar is soft, eco-friendly and has anti-bacterial properties. Made of natural fibers, this collar will look great on your cat and show your concern for the planet. The soy fibers have a soft, cashmere feel that your cat will love. The buckle is designed to release if the collar gets caught, allowing your cat to slip free.


Mini Hill ClimbMini Hill Climb

The Mini Hill Climb promotes dog-intuitive, non-intimidating, independent play, which increases muscle strength and cardiovascular conditioning. This product encourages dogs to keep active, climb and exercise. Give dogs something to do so they can play together and learn from each other! A well-exercised dog is a happy dog. The Mini Hill Climb, made for indoor or outdoor use, is small and portable and can sit on any type of surface.


PugLife TT2


Pug Life Harness

Pug Life Harness is a line of high-quality dog harnesses designed to alleviate and eliminate pulling experiences on walks. Using breathable material, each harness makes for the perfect walking accessory by providing comfort to dogs as well as a solution to owners struggling to put on collars and other harness designs on their dogs.



Headlight Harness (1)Headlight Harness

For anyone who loves outdoor adventures, the Headlight Harness is the best way to keep your dog safe! The Harness has a bright LED light, is lightweight, comfortable and reflective, and it also has two leash attachment points and a no-choke/no-pull design. The Headlight Harness keeps your pet safe and secure in any vehicle—perfect for all your outdoor trips!




Link_Plus_Classic_wCollarLink Plus

Link Plus is a pet wearable that allows you to connect with your dog 24/7/365 via a mobile app. More than just a GPS tracker, Link Plus offers activity monitoring and recommendations to help make sure your dog is getting enough movement and exercise as well as remote turn-on features, such as light and sound to help with training and safety.


2Hounds Design Reflective Freedom Harness (3)


Reflective Freedom Harness

The Reflective Freedom Harness by 2 Hounds Design contains all of the features in the original design, but with added reflectivity. This safety feature is one that dog owners have recognized as effective in keeping their pets safe. The material of these reflective Freedom Harnesses helps dogs be more visible in darker conditions whenever a light is present. The added visibility at night means dogs can safely exercise with their dog owners at any time throughout the day.




During the winter months, when the temperatures turn colder, birds suffer from high mortality due to a lack of shelter and access to food. According to Audubon, more than 100 bird species supplement their natural diets with food offered at feeders by humans. And these wild birds most often rely on feeders during the winter months when their natural food is scarce. In fact, many species take advantage of our backyard food stations during their spring and fall migrations. With many feeder designs and so many varieties of food to attract a diverse range of bird, the wild bird hobby continues to grow as it’s a wonderful way for people to bond with nature.



Elite Wild Bird Food

Consumers are more interested than ever in providing high-quality ingredients for their pets, and this trend is quickly developing in the wild bird category, too. Valley Splendor’s new Elite wild bird food provides only high-quality, premium ingredients in each of their six blends including Cherry Cobbler, Beak Bistro and Nutcracker Tweet.







290 Suet Plus Mixed 10Pk Pnt & BerSuet Plus Multi-Packs

Increase sales with increased variety. Multi-packs are the fastest growing segment of the suet market. Offer consumers even more options with Mixed Flavor Multi-Packs from Wildlife Sciences. Choose the pack size that best fits your price point goals: 8-packs, 10-packs, 15-packs and new jumbo 20-packs.


RoamWild PestOff Box


Roamwild PestOff Bird Feeder

When a large bird, squirrel or rat lands on the perch of the feeder, the heavy weight of the pest makes the perch hatch move downward, blocking off access to the food. Once the frustrated pest moves off the perch, the perch hatch automatically returns to its open position, awaiting for the next lightweight songbird to feed or to stop the next pest—letting only the small birds feed!








Wild Birdseed BlendsWild Birdseed Blends

Premium wild bird food brand Nature’s Window has new package designs coinciding with recipe reformulations that are free of wheat and fillers for maximum nutrition and energy. Nature’s Window’s revolutionary square bag makes merchandising easy, featuring realistic bird photography on a clean background, helpful icons, birding tips and species-specific feeding information.


Wild WingsWild Wings

Want to feed the birds but not deal with shells? Try No Filler Bird Thriller, our hull-free blend of chunky sunflower bits and pieces, juicy red peanuts and cracked yellow corn. Containing seeds that are high in oil, this blend is beneficial to wild birds in every season. Wild Wings offers premium, certified organic/non-GMO verified seeds and blends for backyard birds.







Anyone who’s been around a dog knows of their affinity for peanut butter. Most dogs love it, and it’s become a recommended stuffing in hollow toys and a tool to disguise pills. However, consumers need to be warned that xylitol, a sugar substitute, is being used in some commercial products for human consumption, like yogurt, nut butter and peanut butter. Xylitol is toxic for dogs and cats, which could lead to life-threatening problems. This is why the best option is to recommend peanut butter products that are specifically made for dogs. Often formulated by animal nutritionists, these products include treats, supplements and frozen yogurt.

Poochie Butter 2


Poochie Butter

Poochie Butter’s peanut butter for dogs does not contain added sugar or salt so that dogs can enjoy their favorite snack without any of the consequences. Designed for dogs, it offers all of the benefits of peanut butter like a great taste, but with all-natural supplements for additional health benefits.



Exclusive Mockups for Branding and Packaging DesignGreen Coast Lickable Actives

Lickable Actives from Green Coast Pets is a line of functional peanut butters that provide the perfect and most delicious way to deliver your supplement. Offered in a 16-ounce jar, they can be up to a one-month supply and are all-natural butters with no added salt, sugar, hydrogenated oils, gluten, wheat, corn or soy. Flavors include Calming, Hip & Joint, PCR Hemp Extract and Probiotics & Prebiotics.



HonestPaws HappyTailsCBDBlendHonest Paws CBD-Infused Peanut Butter

Honest Paws CBD products are made with 100 percent pure, full-spectrum CBD oil and contain only the best non-GMO, THC-free, all-natural ingredients. The CBD-Infused Peanut Butter is made with premium ingredients and without all of the unnecessary preservatives. It can help with anxiety issues, insomnia, allergies, seizures, gastrointestinal issues, pain and inflammation.



BearRat BaconandPB1Bacon & Peanut Butter Frozen Yogurt

The Bear & The Rat’s best-selling flavor is their Bacon & Peanut Butter frozen yogurt dog treat. They also have a classic, Banana & Peanut Butter flavor. The peanut butter is just crushed peanuts—no salt, no sugar, no xylitol. Each cup contains one serving of InClover’s Optagest, a complete prebiotic and plant enzyme blend supporting intestinal balance and a healthy immune system.


Barking Buddha peanutbutter cow ear (1)Peanut Butter Cow Ears

Peanut Butter Cow Ears are large-sized, extra thick and baked with a unique extra dry baking system that seals in the natural flavors and makes for a long-lasting dog chew. They are coated with delicious peanut butter that is fun and will keep dogs begging for more! These all-natural dog chews are a healthy alternative to traditional rawhide chews. They are additive-free, chemical-free and preservative-free. No smoke, smoky juice or preservatives added.




Herps are a very specialized companion pet, and maintaining them can be an expensive endeavor, but it’s also a rewarding one. Reptile owners who appreciate these exotic creatures accept the great responsibility that’s involved with keeping them, which includes providing it the right housing and proper diet. Possessing the products that go into setting up the creature’s appropriate environment is vital to the well-being of the pet, as is offering it the food and supplements that will enable it to be at its optimum health. If these basic husbandry needs go unmet, the reptile will suffer the consequences.

timberline hornworms


Timberline Hornworms

Timberline’s hornworms are a great choice when looking for an additional feeder option. The hornworm cup is a fully functional enclosure that includes the food necessary to bring the hornworms to adult size. Timberline hornworms are available in 4-, 12- and 24-count cups.



Zoo Med Creature-Pellets-webCreatures Food Pellets

Creatures Food Pellets are bite-sized morsels for omnivorous invertebrates with a polished palate. The aroma from the fish and blood meal infused into this meal will have your insects coming out of the woodwork for a taste. Each pellet is 1/16½ in diameter, which is designed so that all the flavors can be detected in a single bite. Your cockroaches, beetles, crickets, etc., will be able to fit these pellets into their mandibles with ease, and the 43 percent protein content plus added vitamins and minerals will help your pet’s healthy growth and maintenance.



Herptile HIKARI-webHikari Herptile Line

This line includes LeopaGel, for leopard geckos and other insect-eating lizards; CrestGel, for the crested gecko and other fruit- and insect-eating lizards; DragonGel, which boasts a natural food-like texture that bearded dragons and other vegetable-eating lizards will adore; and Dragon Delite, a scientifically balanced nutrient mix ideal for adult bearded dragons over eight inches and other vegetable- and insect-eating lizards with larger appetites.


Jungle-Hobbies-Reverse-Osmosis-Filter-1280Reverse Osmosis Filter

75GPD output of pure RO water. Onboard TDS meter, 3.2Gal reservoir, filter life indicators, auto flush feature and filters that can be changed in seconds without any tools. Booster pump that ensures consistent filtration regardless of house pressure. This filter simplifies water management and can be plumbed in directly to the MistKing system.




macks reptile foodMack’s Natural Reptile Food

Mack’s Natural Reptile Food has complete solutions for your customers’ reptilian pets and has recently introduced singles for that repeat, weekly feeding. Beginning with pinkie mice, all the way up to large rats, Mack’s Natural Reptile Food has the perfect size range for your all of your customer’s pet reptiles.