Lazy Dog Cookie Company

Pet Age Staff//May 1, 2026//

Pet Age Staff//May 1, 2026//

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Pup-POP represents a natural evolution of the brand’s long-standing focus on turning everyday pet moments into celebrations. Founded in 2001, Lazy Dog Cookie Company built its reputation on human-inspired treats like birthday cakes and ice cream mixes for dogs, ultimately leading to the 2024 launch of Pup-POP, a new take on pet hydration designed to complement these experiences.

Unlike traditional pet hydration products, which are typically functional broths or electrolyte solutions, Pup-POP is positioned as a “celebration hydration” beverage. The lightly flavored, non-carbonated, all-natural water is designed to make drinking feel like a treat rather than a necessity. What makes Pup-POP especially innovative is its multi-functional role. It can be served on its own, frozen into enrichment treats, or used as a mix-in. By merging function, flavor and celebration, it redefines how pet parents think about keeping their dogs hydrated, turning a basic need into a memorable ritual.