Natoo

Natoo was developed by PremieRpet, Brazil’s pioneer in super premium pet food, for U.S. pet parents seeking natural, high-quality nutrition. Crafted at the company’s LEED Gold-certified, 100% solar-powered facility in Brazil, Natoo products are made with ethically sourced ingredients and held to the highest safety and quality standards. Working with sustainability verification consultant ClimatePartner, Natoo has measured product-level carbon footprints across select lines, enabling certification and supporting verified cookstove and international ocean plastic recovery initiatives. Packaging innovation is another focus.

When it comes to eco-friendly efforts, most notable are the environmental stewardship initiatives that Natoo and PremieRpet have implemented over the years. Together they have has raised over $500,000 to support ONÇAFARI, a nonprofit that strives to conserve biodiversity in various Brazilian biomes with an emphasis on jaguars and maned wolves, as well as the Jaguar Parade NYC. In addition, Natoo has supported the Pró-Carnívoros Institute (Institute for the Conservation of Neotropical Carnivores), which conducts scientific research to ensure the long-term survival of Brazilian carnivores.