Purina

Purina launched its Pro Plan LiveClear cat food in 2020 as the first, and only, cat food proven to reduce allergens in cat hair and dander. Backed by 10 years of research, the groundbreaking cat food binds and neutralizes the allergen (Fel d1) in cat saliva, reducing human allergic reactions at the source. In a published study, feeding Pro Plan LiveClear was shown to reduce the allergens in cat hair and dander by an average of 47%, starting in the third week of daily feeding.

All cats produce Fel d 1, regardless of breed, age, hair length, sex or body weight. When cats groom, Fel d1 gets on the hair and skin through the saliva, and eventually into the environment. The key ingredient in Pro Plan LiveClear is a specific protein sourced from eggs. When cats eat LiveClear, the protein binds to the Fel d 1 and safely neutralizes it in the cat’s mouth. By reducing active Fel d1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately reducing the allergen in the environment.