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COLLAR Company

Pet Age Staff//May 1, 2026//

COLLAR Company

Pet Age Staff//May 1, 2026//

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COLLAR Company is known for a wide variety of pet products for dogs, cats and aquatic livestock. However, its global claim to fame is the PULLER dog fitness tool that the brand launched in 2012.

The PULLER is a set of two purple rings that provides daily active training and also an opportunity for pet parents to bond with their dogs. PULLER has gained fame and recognition among trainers and dog owners due to its unique tandem technique of using two rings during exercise sessions.  The unique, safe material can be used in water, as the purple rings float and are easily visible to dogs. Additionally, the material is bite-resistant, ensuring no harm to dogs’ teeth and gums.

The dog fitness tool has launched its own global competition, the Dog Puller World Championships, which currently features more than 70 international sports pairs from South Korea, Portugal, Ukraine, Czech Republic, Hungary, Slovakia and other countries. Dog Puller is sport where dogs and their owners compete in several innovative, two-ring training exercises that involve jumping, running and tugging.