Ethical Products Announces Licensing Collaboration with Tito’s Handmade Vodka

Ethical Products, Inc., a leading manufacturer of innovative pet products for more than 75 years, recently announced a new licensing collaboration with Tito’s Handmade Vodka, the Vodka for Dog People, to develop and market a premium collection of dog toys inspired by one of America’s most recognizable and beloved spirits brands.

Launching early 2027, the new collection will feature a variety of fun, durable dog toys that capture the unmistakable personality and iconic branding of Tito’s Handmade Vodka while delivering the quality, safety and engaging play experiences pet owners have come to expect from Ethical Products.

The assortment will include plush, rope, interactive and other innovative play products inspired by the Tito’s brand, blending playful design with premium construction to create products that stand out on retail shelves and celebrate the special bond between pets and their owners.

Beyond introducing an exciting new collection for pet lovers, this collaboration reflects the shared values of both companies. Tito’s Handmade Vodka has earned a reputation not only for crafting one of America’s most recognized vodkas, but also for its unwavering commitment to giving back.

In just the last five years, Tito’s has donated over $200 million to support thousands of incredible nonprofits, including over 2,500 nonprofits focused on animal wellbeing.

As part of this collaboration, 100% of the licensing revenue Tito’s Handmade Vodka receives from the sale of these products will be donated to charity, supporting pets and their people across the United States.

“We are incredibly excited to team up with Tito’s Handmade Vodka on this unique collection,” said Jonathan Zelinger, President of Ethical Products, Inc. “Tito’s is a brand that consumers know and love, and their commitment to making a positive impact in communities across the country makes this collaboration especially meaningful. Together, we’re creating products that not only bring joy to dogs and their owners but also help support organizations that work tirelessly to improve the lives of animals.”

The collaboration represents another milestone in Ethical Products’ continued expansion of licensed pet products, offering retailers a distinctive collection backed by exceptional brand recognition and a purpose-driven story that resonates with today’s consumers.

The Tito’s dog toy collection will be available to retailers beginning in early 2027. Additional product details, merchandising programs, and sales materials will be released in the coming months.