Wuffes Names Jonny Purcell CEO as the Brand Surpasses 1.2 Million Dogs Served

Wuffes, one of the fastest-growing pet brands in the U.S., recently announced the appointment of Jonny Purcell as Chief Executive Officer.

Purcell, who joined as President in May 2025, has led the company through a period of exceptional growth, including its expansion into national retail and the development of a next generation of products.

Founded by Sam Venning and Josh Savinson in 2020, Wuffes has grown to a nine-figure brand and one of the most trusted names in canine joint health, without external funding. Under Purcell’s tenure, the company has surpassed $100 million in annual sales, served more than 1.2 million dogs, and gone omnichannel — launching into more than 3,000 retail doors nationwide, including PetSmart and Petco, in under a year, while expanding specialty distribution with Hollywood Feed, Pet Supermarket and Pet Food Experts (PFX).

Wuffes ranked No.400 on the 2025 Inc. 5000 list of America’s fastest-growing private companies.

Purcell has spent over a decade advising consumer brands, most recently as a Director at Raymond James, where he worked with global pet care brands on growth, M&A and capital raising. He spent two years as a strategic advisor to Wuffes’ founders before joining as President in May 2025, and has since led the company’s transformation from DTC specialist to national omnichannel brand, building the senior leadership team and the clinical research and innovation platform behind its next generation of products.

The appointment comes as Wuffes enters its next stage of growth, with a scaled omnichannel business, an expanded leadership team, and ambitions to grow beyond its roots in joint health to become the defining brand in complete pet wellness.

“We started Wuffes to solve a problem we felt personally and saw all around us: dogs struggling with their joints, and owners with little they could really trust to support their beloved pets. We’re proud to have built something that genuinely helps them live their loudest, wildest, best days again.

“Part of building something well is knowing what it needs for its next chapter. Wuffes has reached a scale where it needs a different kind of leadership to realise its full potential, and no one knows this category better than Jonny. He came in, saw what we’d started, and is making it bigger and more impactful than we could’ve imagined. Since he became President, we’ve watched the team make great decisions that simply don’t need us in the room, exactly as it should be. Elevating Jonny to CEO is the natural next step as he steers Wuffes to No. 1 brand status,” said Sam Venning and Josh Savinson, co-founders of Wuffes.

“Being named CEO of the company Sam and Josh built is a privilege. Dog wellness is one of the great consumer categories still waiting for its defining brand, and Wuffes has the ingredients to be it: the science to rethink how this category’s products are built, from formulations to formats, and the discipline to earn trust from the living room to the examination room. Serving more than 1.2 million dogs tells us it’s working. In the coming months, we’ll start showing what it makes possible,” said Jonny Purcell, CEO of Wuffes.

Venning and Savinson have stepped back from day-to-day operations, but remain on the company’s board as directors and advisors, continuing to help shape the brand and its long-term direction.