Founded in 2014, GF Pet has grown to become a household name in Canada. The lifestyle brand crafts apparel and accessories to match the unique style and personality of every companion animal. Pet Age recently spoke with Jarrad Freeman, vice president of sales, to learn about how the brand designs its products that has connected […]
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Fluorescent Fish: The Science & Biotechnology Behind GloFish
A brand of Spectrum Brands, GloFish is known for its fluorescent fish that add an alluring array of brilliant colors to any aquarium. Neither injected with dye nor painted, GloFish get their stunning color from a fluorescence gene. Pet Age recently spoke with Dr. Aidas Nasevicius, principal scientist at GloFish, to learn more about the […] Read More →
Five Questions: Compana Pet Brands CEO Greg Pearson
In early January, Greg Pearson was named CEO of Compana Pet Brands. A seasoned and proven executive with deep experience leading and transforming consumer businesses, Pearson brings a wealth of experience in pet products ot Compana, having spent three years at Chewy.com, the leading online retailer for pet food and pet-related products. Pet Age recently […] Read More →
Five Questions: Adam Baker, Founder of SodaPup
SodaPup is a veteran-owned business committed to the revitalization of American manufacturing. Founded by Adam Baker, SodaPup manufactures its line of dog products in the U.S.A. from safe and durable FDA-compliant materials. Pet Age recently spoke with Baker to learn his views on dog products and how he connects with consumers. Why did you choose […] Read More →
Metro Paws: Innovative, Colorful, Eco-Friendly Products for Pets
Innovative designs are important when it comes to catching the eye of today’s pet parents. Pet Age asked Megan Miquelon Bolton, who is the owner, chief creative officer and one of the co-founders of Metro Paws, how the brand has formed a strong relationship with consumers as well as with retailers. What inspired the […] Read More →
Choosing Chews: Consumer Trust is Vital to Barkworthies
Natural chews are a mainstay when it comes to dog treats. Pet Age recently spoke with Andrea Blades, chief marketing and digital officer at TDBBS, to learn more about the company’s philosophy for its Barkworthies brand of chews. What is driving new product development in the natural chew category? A. This is an interesting […] Read More →
The Roles of Manuka Honey, Silver in Animal Wellness, Wound Care
One of many approaches to treating wounds in companion animals is with natural products instead of antibiotics. For instance, animal wellness company W.F. Young, has made a name for itself from its line of natural Silver Honey wound care products. Pet Age recently spoke with Lucas Pantaleon, a Board Certified Internal Medicine Veterinarian with a special […] Read More →
Category Creation: A New Era of Sustainability in Pet Nutrition
Marketing best practice is defined by dialing your product concept and brand positioning sufficiently to the right or left of center that an entirely new category is created. A category that you own and thus can define as state of the art, creating a unique opportunity to be No. 1 in a new business segment. […] Read More →
Customer Loyalty: Astro Loyalty Supports Specialty Pet Retailers
Astro Loyalty is an online technology service aimed at supporting specialty and independent pet retailers. The service enables retailers to offer and automate manufacturer coupons, rebates and rewards at the point of sale to increase revenue. Pet Age recently spoke with Astro Loyalty president Jimmy Haverstick to learn how the company helps independent pet retailers […] Read More →
