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Aug 1, 2023

Strategies for Emerging Retail Pet Brands to Master Pricing, Distribution, Marketing

In today’s expanded retail world, emerging pet brands face numerous challenges in finding distributors, securing shelf-space and competing against established players. The surge in e-commerce has further exacerbated these difficulties, with unstable pricing hindering the development of a consistent brand image and pricing strategy.   However, there are effective approaches that smaller bra[...]

Aug 1, 2023

Pet Product Vendors: What First-Time Exhibitors Can Expect at SuperZoo 2023

Are you excited to be vending your first time at SuperZoo this year? You should be. It’s a fantastic opportunity that can really help grow your business and build relationships within the pet industry. It’s the perfect place to make new friends and really feel like a part of this fast growing yet inclusive industry.   […]

Jun 20, 2023

Fauna Foods Hosts Day at the Races Buying Show at Meadowlands Racetrack

Fauna Foods held its summer kickoff customer appreciation event, “Day at the Races,” on June 16 at the Meadowlands Racetrack in East Rutherford, New Jersey.  

May 25, 2023

Vendors Showcase Pet Products, Honor Retailers at Zeigler’s Spring Buying Show

Zeigler’s, the Lebanon, Pennsylvania-based wholesale distributor, held its 2023 Spring Buying Show on May 23 and 24 at Wind Creek Casino & Resort Convention Center in Bethlehem, Pennsylvania.

May 12, 2023

Cat Fanciers: What Breeds Are Making Waves in The Cat World?

With the recent dramatic surge in pet ownership due to the pandemic, one can’t help but wonder how all those COVID kitties are faring today. Are pandemic pet adoptions undergoing a reversal? Is cat ownership in the U.S. on the rise? Are pedigree cats becoming more, or less popular? Today’s Evolving Cat Owner Data from […]

May 12, 2023

Cat Life: Bobby Flay Says It’s The Feline’s Time

The time has come. Cats and their parents deserve equal representation to their canine counterparts when it comes to variety in their food offerings.  For as long as I can remember, cats have been given the unfair moniker of ‘finicky.” In fact, I believe the word was invented to describe cats exclusively. But only a true […]

Apr 1, 2023

Science & Technology: Gut Microbiota’s Impact on Overall Pet Health

Like humans, cats and dogs have a complex community of trillions of microorganisms living in their gut. Collectively called the gut microbiome, this community supports almost every aspect of your pet’s health — helping with digestion, protecting against disease, maintaining healthy GI function, and so much more. Disruption of the gut microbiome — due to […]

Mar 28, 2023

More Than 15K Attend Super Pet Expo in Chantilly, VA

Super Pet Expo took place March 17-19 at the Dulles Expo Center in Chantilly, Virginia. Attendance was at pre-pandemic levels with 15,049 pet lovers shopping for pet products from 149 exhibitors that included Supreme Source Pet Food, American Pet Nutrition,  Dr. Elsey’s and Evangers Pet Food, to name just a few.

Mar 27, 2023

Pet Brands on Display at Global Pet Expo’s 2023 Trade Show

Global Pet Expo featured three exciting days of building relationships with exhibitors and discovering new products during the trade show. Here are just some of the exhibitors at this year’s event.

Mar 1, 2023

Category Creation: Pet Enrichment Feeders Have Gone Mainstream

It’s become a common belief that providing a dog with enrichment allows the companion animal to have a sense of control over its environment, which can help to reduce and avoid stress. Nutritional enrichment encourages dogs to use natural foraging and feeding behaviors to earn food. This can be accomplished by using puzzle feeders or […]

Feb 1, 2023

Diverse Designs: Canada’s GF Pet Adapts to Meet Consumer Demands

Founded in 2014, GF Pet has grown to become a household name in Canada. The lifestyle brand crafts apparel and accessories to match the unique style and personality of every companion animal. Pet Age recently spoke with Jarrad Freeman, vice president of sales, to learn about how the brand designs its products that has connected […]

Feb 1, 2023

Fluorescent Fish: The Science & Biotechnology Behind GloFish

A brand of Spectrum Brands, GloFish is known for its fluorescent fish that add an alluring array of brilliant colors to any aquarium. Neither injected with dye nor painted, GloFish get their stunning color from a fluorescence gene. Pet Age recently spoke with Dr. Aidas Nasevicius, principal scientist at GloFish, to learn more about the […]