Here at ZIWI, we were founded out of a love and respect for animals and have created a culture that provides world-class leadership and innovation in air-dried pet nutrition. Our award-winning recipes are handcrafted in small batches in our own New Zealand kitchens, using only the highest quality ingredients, ensuring your pets receive all the nutrients they need and nothing they don’t. Each PeakPrey recipe is carefully crafted to match the biological needs of your cat or dog from ethical and sustainable sourcing of meats from New Zealand.
As ZIWI has increased our presence and recognition around the globe, this has been met with the growing demand for our products for us to keep up with. We are excited to address the increased demand from consumers this summer with our brand-new state-of-the-art kitchen, Awatoto! Located in Napier, New Zealand, this kitchen has been in the works for over three years, being built from the ground up that is inspired by the future expansion of the business. While it will help us operate at a larger scale, it will still be the same passionate Kiwis (New Zealanders) who are handcrafting our small batch recipes! With innovative technologies to streamline processes and improve sustainability, we are setting our future up for impactful product innovation with a minimal ecological footprint. This includes solar power, technology to clean the air from our dryers, the use of sustainable timber for a substantial portion of the wood paneling and furniture, as well as native plantings and water collection to promote the growth of the surrounding ecology.
This all plays into our role here at ZIWI of being kaitiaki – guardians of the land, sea and its creatures, where we are committed to ethical and sustainable sourcing that provides your pets with peak nutrition without compromise. Each ZIWI recipe includes industry leading and unmatched inclusions of 96 percent meat, organs, bones, and seafood to reflect the whole-prey carnivore diet. They also feature up to a 40 percent superfood blend providing vital nutrients pets need to thrive. This blend includes New Zealand green-lipped mussel which contains glucosamine and chondroitin for optimum joint mobility. The mussels also contain Omega-3 and Omega-6 fatty acids which promote healthy skin and coat. You will also find cold-washed green tripe in recipes to help support healthy digestion and increase palatability for even the pickiest eaters.
Introducing ZIWI to a pet can be done in many ways thanks to its versatility. ZIWI’s air-dried recipes can be fed as a complete and balanced meal, a nutritious topper, or even a training reward. A little bit goes a long way with our products. When incorporating ZIWI into your pet’s diet, you are giving them high meat recipes they instinctively crave with out-of-this-world palatability that will leave them begging for more. Try it out and see for yourself!