Periodontal disease is a most common medical condition affecting companion dogs, with a reported prevalence of at least 80 percent in dogs over 3 years of age. Often caused by poor oral hygiene, periodontitis is fairly preventable. Periodontitis can lead to tooth loss and is a risk factor for heart and lung diseases. That’s why it’s more important than ever for pet parents to take an active role in their dog’s at-home dental care.
When a dog’s teeth are not frequently and properly cleaned, it allows for tartar to build up. Tartar can lead to tooth decay, which if not treated can lead to severe infections in the mouth that are both painful and harmful to your pet’s overall health.
By scheduling routine-annual check-ups, a veterinarian can suggest when a dog may need its teeth cleaned. Having these routine examinations performed on a regular basis will help to detect health problems early on and eliminate unnecessary pain and suffering.
While daily brushing isn’t always easy for pet parents and their companion dogs, dental treats are an alternative that’s been proven effective in oral health care.
NPIC is a U.S.-based pet treat manufacturer that has been in the pet care industry for more than 25 years. Sam Chen, sales director at NPIC, says quality is the center of everything the company does. NPIC possesses a strong R&D team and owning a state-of art, 160,000-square-foot-facility that is SQF Level 3 certified and SMETA 4P accredited.
“Our approach is three-fold,” explained Chen. “A focus on the customer needs, an understanding of the category dynamics, and the continuous improvement of our capabilities. We think of them together as a Venn diagram and the intersection is where we want to dedicate our resources from every department so that we can quickly go from the concept phase to actual products on the shelves of our retailer partners.”
With insights from extensive pet parent interviews and product assessments, NPIC has developed the N-Bone and Get Naked brands that offer a wide range of treats that target several health issues, including dental care.
Get Naked is an award-winning pioneer that leads in the functional pet treats category. Again, through extensive research in the products, the market and the consumers, the brand has identified several key areas that are critical to the wellness of pets. Get Naked is known for its Functional Dental Sticks, which come in with best-selling Chicken flavor and focus on six essential functional areas – Joint, Skin & Coat, Immunity, Digestion, Weight Management and the Puppy life stage. While delivering the dental benefits of reducing the build-up of plaque and tartar through abrasion, these treats feature active functional ingredients such as glucosamine, chondroitin and probiotics to support the health needs of the dogs.
N-Bone is an expert in teething/dental products for different life stages. The N-Bone brand has been the leader in the category with its Puppy Teething Rings. In addition, it has a dedicated line of dental care products for adult dogs, including Bone-A-Mint Dental Bones, which is a dual-action dental treat that comes in four different sizes for different sizes of dog. It’s the only dental treats that are formulated with five powerful natural herbs – peppermint, parsley, fennel, dill and alfalfa. Not only is this tasty bone edible, but it’s digestible and all natural too.
“For NPIC, the needs of pets and pet owners are where our ideas start and what we always come back to because we want to make sure the products that we design are intentional, meaningful and impactful,” Chen concluded. “As we move forward, we will stay curious about the insights from the users and the market, while building our capabilities to position ourselves for continuous innovations.”