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Pet Shampoos Should Be as Unique as Each Dog

Glenn Polyn//October 1, 2020

Pet Shampoos Should Be as Unique as Each Dog

Glenn Polyn//October 1, 2020

From shelter dogs to show dogs, the companion animals we love come in a variety of breeds, shapes and sizes. That variety extends to their coats too. With styles that include smooth and rough coats, and short, long and curly coats, to single, double, and even triple coats, the type of fur that a dog possesses isn’t simply its crowning glory. A dog’s coat is an integral part of its overall health, which includes protecting the dog’s skin and regulating body temperature. Therefore, it’s critical that dog parents take great care of their dog’s skin and coat.

Nutrition plays a huge role in skin and coat health, but so does using the appropriate bathing products. Gone are the days of “one-size-fits-all” dog shampoo.

“All dogs are different and have different coat types,” said Kristen Presker, brand manager at Cosmos Corporation. “TropiClean PerfectFur launched with careful consideration as we found pet parents seek out products personalized to their specific needs. Personalization facilitates differentiation and uniqueness by creating a product that is perceived as being more closely aligned with individual needs, and 69% of pet parents agreed that their choice of products for their pets was a reflection of their values and preferences. We pursued and launched TropiClean PerfectFur through our extensive research, providing shampoo as unique as their dog.”

TropiClean PerfectFur products are not only soap-free, but paraben-free, and dye free, a recommendation by the American Kennel Club to keep dogs’ coats and skin healthy.

“Our six-shampoo lineup is made with naturally derived ingredients, and our proprietary formulation has ingredients specifically designed for a dog’s specific coat type, with properties such as hydrating, detangling, strengthening, cleaning, deodorizing, and deshedding,” Presker added.

The TropiClean PerfectFur Smooth Coat formula is designed to reduce shedding, restore shine, and hydrate the skin and coat of dogs with skin-hugging coats such as Bulldogs, Boxers, Pointers, Pitties and Greyhounds. There’s also a Curly & Wavy Coat formula that smooths the hair follicles and lifts the coat for breeds with high-volume coats like Poodles, Bichons and Old English Sheepdogs.

Double coated dogs are always a bath time challenge because it’s tough to penetrate those thick coats and drying is a time-consuming chore. However, TropiClean PerfectFur has two products for these dogs that make bathing more effective and drying a lot easier. There’s a Short Double Coat formula designed with Beagles, Labs, Pugs, and Rotties in mind and a Thick Double Coat formula for dogs with short undercoats and longer overcoats like German Shepherds, Huskies, and Pomeranians.

To help customers find the right TropiClean PerfectFur products, Cosmos Corporation created several resources for retailers.

“We provide discussion guides and resources for TropiClean PerfectFur to better educate our retail partners on each shampoo’s key benefits and features. We suggest learning the shampoos’ key features and benefits to better help customers find the perfect solution,” Presker explained. “We also created a TropiClean PerfectFur store display that grabs the customer’s attention. It includes a QR code that customers can scan to access our PerfectFur FurFinder webpage, which helps them pick the perfect shampoo their dog’s coat.” 



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