Kent Pet Group

Headquartered in Muscatine, Iowa and built on the Kent family’s 90-plus year history of product ingenuity, Kent Pet Group manufactures innovative, safe products for pet parents. Kent Pet Group was built on its founder’s inventive spirit, and it has a proven record of constantly pushing pet care forward by using an advanced scientific approach that unlocks nature’s solutions to fundamental pet care needs. Kent’s independent standing gives it the flexibility to push product innovation to new places while remaining close to the partners and customers that it serves.

With such brands as World’s Best Cat Litter, Back-2-Nature, Breeders Choice and BreederCelect, the company creates sustainable litter and bedding options that help strengthen the bond between people and their pets. Kent’s core business is World’s Best Cat Litter, which this year experienced a re-brand of its visual identity. World’s Best Cat Litter offers a wide variety of natural litter formulas, including its latest formula that features, Botanical Blocker, technology that instantly blocks and neutralizes odors from the litter box.