
Pet Age Staff//May 1, 2025//
Catit, is an award-winning brand under the Hagen Group umbrella, is at the forefront of innovation in the cat wellness sector. It set the standard with its Senses line of interactive toys, which are designed to stimulate cats’ instincts and can be pieced together to create an engaging circuit for hours of entertainment and wellness. A recent innovation, Catit’s Creamy Cups was unveiled at Global Pet Expo in 2024. These luxurious treats in a soft mousse format features cage-free chicken or wild-caught tuna with real fruit to offer a harmony of textures without any added salt, artificial colors or preservatives.
Another Hagen Group brand, Exo Terra, has been a market leader thanks to its innovations in the reptile sector. The brand’s highly energy efficient TerraSky is a recent breakthrough in UVA and UVB LED terrarium lighting proving to be a game changer for reptile keepers.
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