Dr. Elsey’s
Dr. Elsey’s, a veterinarian-founded brand known for its science-driven approach to feline care, has long been an innovator in its range of cat litter. In 2024, it officially announced it […]
Nifti Safelatch
When it comes to basic training of a new or adopted dog, or even the common act of taking a dog for a walk, it’s important to feel confident and […]
Central Garden & Pet
The Nutrinsect line of tropical fish food from Aqueon was developed to protect and sustain earth’s oceans while offering a complete diet that mimics what fish might naturally eat in […]
Reptilinks
Reptilinks is a small, family-owned business that has carved a niche in the pet food industry by offering innovative and high-quality products specifically designed for reptiles and amphibians. Founded by […]
Project Hive
The Hive Zoomer dog toy launcher by Project Hive is a U.S.-made dog toy was designed to make fetch much easier and more fun for dogs and their pet parents. For […]
Hagen Group
Catit, is an award-winning brand under the Hagen Group umbrella, is at the forefront of innovation in the cat wellness sector. It set the standard with its Senses line of […]
Spectrum Brands
With a natural, vibrant color that pops under LED lights, GloFish fluorescent fish have been a popular choice for aquarists for more than 20 years. However, it was the brand’s […]
Lilly
In 2010, Elsie Hamilton designed the first Lilly Brush, a reusable, fast and effective pet hair cleanup tool designed specifically for the soft undercoat hair that Hamilton’s dog Lilly left […]
A Better Treat
A Better Treat makes the first and only organic and single ingredient dog and cat treats on the market. In addition, these pet treats are made and sourced in the United States, using premium sourcing such as organic and wild caught while avoiding antibiotics, […]
Pure Cravings
Founded by Sean Wittenberg, Pure Cravings is the only 100 percent mercury-tested fish food for cats. Pure Cravings launched in 2022 and quickly won Best in Show for the Cat […]
Sleepypod
Sleepypod has gained a reputation for reinventing pet products through innovative design since it introduced its mobile pet bed in 2006. The Sleepypod, best described as a pet bed, carrier […]
A Pup Above
The emergence of small and affordable sous devices pushed the popularity of sous vide from commercial kitchens to home kitchens and — thanks to Ruth Stedman and her husband Javier […]



















