Ceva Animal Health Accelerates Companion Animals Ambition with Strategic US Focus

The companion animals segment is no longer a growth opportunity for Ceva, it is a strategic priority.

To match ambition with action, Ceva Animal Health, the world’s fifth largest animal health company, today announces two decisive moves: the appointment of Laura Correro as Senior Vice President for Companion Animals franchise, and the relocation of Jean-Marcel Ciet, Executive Vice President for Global Companion Animals and a member of Ceva’s Executive Committee, to Bridgewater, New Jersey; the operational base of Ceva’s commercial subsidiary in the United States.

Together, these appointments signal a clear commitment: Ceva is investing in the talent, the structure, and the geographic presence required to compete at the highest level in the companion animals market.

A seasoned global executive to lead the Companion Animals franchise

Laura Correro brings over 20 years of international experience in global marketing, sales, and P&L management across the animal health and consumer health industries. Most recently, as Head of Franchises Pet Therapeutics at Boehringer Ingelheim Animal Health, she led global strategic marketing across veterinary channels, driving priority innovations and long-term pipeline development. Prior to that, she spent 12 years at Procter & Gamble, where she built deep expertise in iconic global brand management and over-the-counter (OTC) pharmaceutical sector.

In her new role, Correro will be responsible for defining, steering, and implementing the global strategy for Ceva’s pet care segment. She will drive growth across the veterinary channel and accelerate the development of a multichannel product portfolio, with a particular focus on strengthening Ceva’s presence in key international markets.

Correro comments: “I am very pleased to join Ceva at this important juncture in its development. The Companion Animals business has strong assets and excellent growth prospects. In a rapidly evolving environment, I am convinced that innovation and close collaboration with animal care stakeholders will be essential to meeting market expectations. I look forward to contributing to this ambition alongside the Ceva teams.”

Jean-Marcel Ciet relocates to the United States to drive strategic acceleration

To reinforce Ceva’s ambition for the U.S. market, Jean-Marcel Ciet, Executive Vice President for Global Companion Animals and a member of Ceva’s Executive Committee, will relocate to Bridgewater, New Jersey. From this base, he will directly oversee the acceleration of Ceva’s companion animals strategy in the United States, working in close coordination with local teams and supporting the group’s broader ambitions in this critical market.

The United States represents the largest and most influential pet care market globally, within a North American region that alone accounts for over 40% of global market value. With its scale, innovation capacity, and highly developed veterinary ecosystem, it concentrates a significant share of industry momentum and sets the pace for many global trends. Establishing senior leadership locally will enable Ceva to stay close to market dynamics, strengthen execution, and better connect with
customers and partners on the ground.

Ciet comments: “Laura’s appointment is a major step forward for our franchise. She brings a strong combination of strategic and commercial experience that will help us continue to build our companion animals business over time.

The U.S. is the world’s leading pet care market, and our decision to anchor senior leadership on the ground there reflects how seriously we take this opportunity. I am genuinely excited to work alongside Laura and our U.S. teams to build something meaningful here.”

A strategic reorientation backed at the highest level

This dual announcement reflects a broader strategic focus that has the full support of Ceva’s senior leadership.

Sébastien Huron, Deputy CEO of Ceva Animal Health, comments: “The companion animals segment is a key area of development for Ceva, and the United States plays a central role in this landscape. With these decisions, we are strengthening both our leadership and our presence in a market that is highly competitive and fast-moving. Bringing Laura on board and positioning Jean-Marcel in the U.S. reflects our intention to build our capabilities over time, step by step, to better serve our customers.”