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Pet Age Staff//July 8, 2026//
Pet Age Staff//July 8, 2026//
Wuffes, a dog supplement brand that has rapidly become the name to know in canine health, has announced its launch at Pet Supermarket.
The partnership marks Wuffes’ latest move into the Pet Specialty channel and further cements the brand’s expansion from a digitally native leader to a true omni-channel presence across the United States.
Five of Wuffes’ best-selling supplements are now available across all 199 Pet Supermarket locations, including the brand’s award-winning Hip & Joint Chews in Small-Medium and Large Breed formulations, Joint Liquid, Calming Chews, and Allergy & Itch Chews.
A Proven Brand Meets a Premium Retailer
Ranked No. 400 on the 2025 Inc. 5000 list of America’s fastest-growing private companies, Wuffes has built category leadership in dog health through direct-to-consumer and marketplace channels before making its move into retail this year. Just five years since inception, the brand has served over 750,000 dogs, earned tens of thousands of five-star reviews, and become one of the most recognised names in pet supplements.
“Wuffes was built on a simple belief: better ingredients, better science, and a standard we don’t compromise on. Pet Supermarket has built its reputation on carrying brands that deliver for pet parents, and we’re proud to be among them. Their customers are exactly who Wuffes was created for, and we’re excited to meet them on the shelf,” noted Jonny Purcell, President of Wuffes.
Pet Supermarket, ranked No. 187 on the 2026 Forbes Best Customer Service list, has built a loyal following across the Southeast through its focus on premium and holistic pet nutrition — making it a natural home for a brand that has never compromised on ingredient quality or formulation standards.
“As a neighborhood pet store, we’re always looking for trusted products that help pets live their best lives,” said Kenneth Huntly, Chief Merchandising Officer at Pet Supermarket. “We’re excited to welcome Wuffes to Pet Supermarket and bring more wellness products pet parents trust to our customers. Their focus on supporting dogs’ long-term health and quality of life makes Wuffes a natural addition to our assortment.”
Built for the Pet Supermarket Customer
Pet Supermarket’s wellness-focused shoppers are a natural fit for Wuffes’ approach. Every Wuffes supplement is scientifically formulated, NASC certified, and built around meaningful inclusion levels of active ingredients. The range available in-store includes:
Hip & Joint Chews Available in breed-specific formulations for small-medium (under 65lbs) and large breeds (over 65lbs), this is the product Wuffes is most known for. Precision-level formulations mean dogs, no matter the size, need just 1-2 chews per day to receive a full clinical impact. The large breed formula contains an impressive 1,997mg of active ingredients per chew.
The award–winning formula heroes Wuffes’ 5-action joint system: Glucosamine, MSM, Chondroitin, Hyaluronic Acid and Green Lipped Mussel.
Wuffes Joint Liquid Wuffes Joint Liquid is powered by the hero ingredient, UC-II collagen, which is clinically shown to outperform glucosamine and chondroitin alone, with 57% of dogs demonstrating measurably reduced joint discomfort in clinical use*. Wuffes produces America’s only canine Joint Liquid, using UC-II collagen at its clinically-proven inclusion rate.
Wuffes Calming Chews A melatonin-free calming chew, formulated with clinically studied Relora®, a stress-regulating botanical complex proven to reduce cortisol levels, improve mood and promote calm behaviour without sedation.
Wuffes Allergy & Itch Chews A triple-action allergy system formulated to stop itching at the source and designed to regulate – not suppress – dog’s natural immune response. Powered by 50% IgG Colostrum, Turkey Tail Mushroom, Quercetin, Omega-3s and Vitamin E, the result is proactive support for allergies, skin sensitivities and chronic itching, not temporary suppression. Every hero ingredient in this formula has an active compound that Wuffes tests and guarantees minimum levels per batch:
Wuffes is also available at wuffes.com, Amazon, Chewy, Petco, and PetSmart.
*UC-II Combo Supplement; UC-II Mechanism of Action; UC-II Anti-Infl ammatory Effects; UC-II Pain Reduction, UC-II Immune Suppression, UC-II vs. Pharma, UC-II Review
