Avoid the Retail Disruption of the Pet Food Industry’s Biggest Labeling Change in 40 Years

Every pet food label on the shelf is about to change. AAFCO’s Pet Food Label Modernization (PFLM) initiative is the most significant update to pet food labeling in more than 40 years, requiring a new Pet Nutrition Facts format and additional testing to support label claims.

The model regulations were published in January 2024, and most manufacturers have yet to begin the transition. For retailers, that gap matters as much as it does for brands: a vendor caught unprepared becomes a category management problem before it becomes a shelf problem.

Founded by Sharon Vessels, RL Labs helps manufacturers and retailers manage the shift to PFLM before it becomes a problem.

“Retailers learn fast that a labeling deadline isn’t just a manufacturer’s problem,” said Sharon Vessels, CEO of RL Labs. “When a vendor isn’t ready, it becomes a category management problem, a returns problem, and eventually a compliance problem. The retailers and brands paying attention now won’t be scrambling as the deadline closes in.”

PFLM applies across complete foods, treats, mixers, supplements, and veterinary diets, including private label. RL Labs’ compliance services, including guaranteed analysis, nutritional panel generation, and finished-product testing for health claims, are already fully built out.

Brands can access the free guide, A Pet Food Brand’s Roadmap to AAFCO PFLM Compliance, at the RL Labs website to get started.