Featured: Forever Young

Throughout the years, the pet market has shown significant growth across the board. One of the reasons for this growth is because younger generations are owning pets more than in previous years. This is good news for any company that makes pet products because the younger generations have a reputation for showering their pets with […]

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Take the Lead

Whether seeking to address behavioral issues or simply wanting to teach pups new tricks, many consumers view dog training as a necessary and desirable undertaking. There are many ways retailers can help these dog-owning customers. One avenue is for retailers to offer dog training sessions at or in conjunction with their store. A more common […] Read More →

Dog is King of the Pet Industry

It goes without saying that the dog is king in the pet industry. According to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association, 63.4 million households in the country own at least one dog, compared to 42.7 million being home to cats. When it comes to the total number of […] Read More →

New-World Taste

One of the many recent trends in the industry has been dog products containing ingredients sourced overseas. And it’s a popular one among pet owners. In 2018, 70 percent of 500 U.S. dog owners surveyed by the American Pet Products Association (APPA) planned to purchase some sort of dog care item in the next 12 […] Read More →

Down to the Bone

It has well been established that dental care is imperative to a pet’s overall health, and that a majority of pets suffer from some form of dental disease. The AVMA recommends that a dog’s teeth and gums be checked at least once a year by a veterinarian to check for signs of a problem and […] Read More →

Get Groomin’

The humanization of pets involves a variety of experiences and products, among them the services and equipment available to owners for keeping their canine companions looking and feeling clean and fresh. One option is to visit a well-educated, professional groomer at a salon, where dogs can be thoroughly pampered and emerge ready to compete for […] Read More →

Resting Easy

According to the American Pet Products Association’s 2019-2020 National Pet Owners Survey, almost half of dog owners polled said they own a bed for their pet. That puts dog beds right up there with water/food bowls and surpasses traveling crates and automatic feeding devices in terms of the most popular dog care items unrelated to […] Read More →

The Path to CBD

There has been a growing interest in cannabis-related products for both humans and pets. Now more than ever, the pet industry is buzzing about cannabidiol, or CBD. And while major studies are currently being conducted, there have been no completed studios to provide major data on the properties of CBD on pets, dogs in particular, […] Read More →

Food at the Source

Transparency started as a popular buzzword for consumers. Now, it is a becoming an expectation. And more and more brands within the industry are growing to meet those needs in new and different ways. This is especially striking a chord with dog-owning consumers and reflecting in their purchases. In fact, according to EDGE Marketing’s analysis […] Read More →

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

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