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Forever Young
Throughout the years, the pet market has shown significant growth across the board. One of the reasons for this growth is because younger generations are owning pets more than in previous years. This is good news for any company that makes pet products because the younger generations have a reputation for showering their pets with […]
Take the Lead
Whether seeking to address behavioral issues or simply wanting to teach pups new tricks, many consumers view dog training as a necessary and desirable undertaking. There are many ways retailers can help these dog-owning customers. One avenue is for retailers to offer dog training sessions at or in conjunction with their store. A more common […]
Dog is King of the Pet Industry
It goes without saying that the dog is king in the pet industry. According to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association, 63.4 million households in the country own at least one dog, compared to 42.7 million being home to cats. When it comes to the total number of […]
New-World Taste
One of the many recent trends in the industry has been dog products containing ingredients sourced overseas. And it’s a popular one among pet owners. In 2018, 70 percent of 500 U.S. dog owners surveyed by the American Pet Products Association (APPA) planned to purchase some sort of dog care item in the next 12 […]
Down to the Bone
It has well been established that dental care is imperative to a pet’s overall health, and that a majority of pets suffer from some form of dental disease. The AVMA recommends that a dog’s teeth and gums be checked at least once a year by a veterinarian to check for signs of a problem and […]
Get Groomin’
The humanization of pets involves a variety of experiences and products, among them the services and equipment available to owners for keeping their canine companions looking and feeling clean and fresh. One option is to visit a well-educated, professional groomer at a salon, where dogs can be thoroughly pampered and emerge ready to compete for […]
Resting Easy
According to the American Pet Products Association’s 2019-2020 National Pet Owners Survey, almost half of dog owners polled said they own a bed for their pet. That puts dog beds right up there with water/food bowls and surpasses traveling crates and automatic feeding devices in terms of the most popular dog care items unrelated to […]
The Path to CBD
There has been a growing interest in cannabis-related products for both humans and pets. Now more than ever, the pet industry is buzzing about cannabidiol, or CBD. And while major studies are currently being conducted, there have been no completed studios to provide major data on the properties of CBD on pets, dogs in particular, […]
Food at the Source
Transparency started as a popular buzzword for consumers. Now, it is a becoming an expectation. And more and more brands within the industry are growing to meet those needs in new and different ways. This is especially striking a chord with dog-owning consumers and reflecting in their purchases. In fact, according to EDGE Marketing’s analysis […]
Sustainable Sustenance
In 2018, 9 percent of 494 U.S. dog owners surveyed by the American Pet Products Association (APPA) purchased dog food with sustainable/humanely sourced ingredients, according to the organization’s 2019-2020 National Pet Owners Survey. And out of 500 surveyed dog owners, 12 percent said that they plan to purchase dog food with sustainable/humanely sourced ingredients. So, […]
Calming Canines
Just like people, dogs are susceptible to suffering from anxiety, which has a negative impact on their overall quality of life. Sometimes the nervous system has an overreaction to something it perceives as a threat, and unlike humans—who can find comfort in talking things out and reminding themselves that feeling anxious is a temporary state […]
It’s Raining Treats
Whether it’s a perk of the ears, a bark or even a jump in the air, dogs love to show their appreciation for treats. There’s no doubt that such reactions are entertaining, but dog owners are just as happy, if not more, knowing that the treats they give their pups will benefit the pet’s overall […]
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