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Forever Young

Pet Age Staff//December 24, 2019//

Forever Young

Pet Age Staff //December 24, 2019//

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Throughout the years, the pet market has shown significant growth across the board. One of the reasons for this growth is because younger generations are owning pets more than in previous years. This is good news for any company that makes pet products because the younger generations have a reputation for showering their pets with lavish items in all product categories. And this trend is especially noticeable in the pet supplement category.

A market research report by Technavio in 2018 on the global pet dietary supplements market predicted a compound annual growth rate of more than 5 percent during 2018-22. This predicted growth is in part due to environmental and health concerns being at the forefront for these younger pet owners. Stocking stores shelves with pet supplement products will cater to the younger generation pet owners who are starting to take on the industry in full throttle, thus adding a boost to your sales and expanding your demographic clientele.

However, many pet owners may not be fully educated on health products, including supplements, and what they can or cannot do for their pets. Not only should retailers consider stocking a variety of supplements on shelves, they would be wise to take this as an opportunity to inform younger customers on the benefits of each supplement and how it varies for each pet. This is especially important for consumers with dogs, because their health needs vary in different ways from other pets depending on their age, breed and lifestyle.

These supplements help address a wide range of canine health concerns by maintaining or improving their systems. And with many brands touting their products as being holistic, natural and even organic, dog owners have access to something that will match the lifestyle that they want to give their pet while also helping it live a happier, longer and more sustained life.

Earth Animal DHN DOGSDaily Health Nuggets

Daily Health Nuggets by Earth Animal help complete the daily diets of dogs and cats, whether it is dry kibble, canned food, home-cooking or raw-food diets. Avoiding the cooking process, the Nuggets give back vitamins, minerals and Omega-3, -6 and -9 fatty acids that have been destroyed by cooking. They are a one-of-a-kind, natural (and tasty!) science-based supplement that pets need and crave for optimal health.



Vet + Instinct Joint Health supplement


Vet + Instinct Joint Health

Vet + Instinct Joint Health supports a healthy inflammatory response and the normal repair of connective tissue in pets using green lipped mussel, organic turmeric, pumpkin seed extract and boswellia extract. In addition to joint health, it cares for the whole animal with organic spirulina, algae, organic brewer’s yeast and organic Reishi mushroom.





purina fortifloraPurina FortiFlora

FortiFlora Canine Probiotic Supplement by Purina contains a special strain of beneficial bacteria that is safe and effective. FortiFlora has been proven to promote intestinal balance and a healthy canine immune system. It also helps reduce diarrhea associated with antibiotic therapy and stress.




Total K9 Supplement2Total K9 Supplement

Total K9 is a supplement formulated with highly effective ingredients to provide a dog’s major systems (heart, brain, eyes, joints, digestion, skin and coat) the support they need. The supplement includes antioxidants, Omega-3 fatty acids, emollients (good fats), prebiotics, probiotics, digestive enzymes, Icelandic kelp and ginger.



Calm and Quiet Therabis 2Calm and Quiet

Calm and Quiet by Therabis uses naturally occurring CBD at the core of its foundation to reduce anxiety and help dogs keep their cool. It’s perfect for dogs that are bothered by loud noises such as fireworks and thunder. The powerful combination of whole-plant cannabinoids and L-theanine keeps dogs at their social and emotional best for happier, healthier companions.







Ultimate Pet Nutrition_Nutra ThriveNutra Thrive

A bacon-flavored nutritional supplement in the form of a powder that can be sprinkled onto any dog food, while helping maintain a balance between “good” and “bad” bacteria. This 3-in-1 exceptional supplement powder utilizes an advanced blend of superfoods packed with immune-boosting nutrients, easily absorbed vitamins and minerals to recharge energy levels and powerful probiotics and digestive enzymes that work together to improve overall health.


Perna Pure jar 1PernaPure’s Green Lipped Mussel Powder

Sourced from green lipped mussels cultivated in the waters of New Zealand, this supplement is recognized by veterinarians as a sustainable, human-grade treatment for a variety of inflammatory conditions. Green Lipped Mussel Powder contains glucosamine, chondroitin and Omega-3 fatty acids, which all work in unison for a more holistic approach to promoting joint health. PernaPure’s Green Lipped Mussel Powder is made from 100 percent pure mussel meat that has been freeze-dried, processed and fat stabilized to ensure a fresh and high-quality product.


Happy Again containers 4Happy Again

The unique patent-pending collagen blend helps strengthen a dog’s cartilage, prolonging their youth. Formulated with 100 percent active ingredients, it gives dogs shinier coats, acts as a preventative supplement and provides relief for arthritis, dysplasia and joint stiffness.


Quiet-Moments-Plus-Melatonin-NATURVETNaturVet Quiet Moments

NaturVet Quiet Moments helps support the nervous system in reducing stress and tension. It’s veterinarian formulated with a unique blend of chamomile, thiamine, L-tryptophan, passion flower, ginger and melatonin. The thiamine and L-tryptophan help reduce stress and tension, melatonin helps to promote rest and relaxation, while the ginger helps to support sensitive stomachs. Recommended for storms, fireworks, travel, grooming and separation anxiety.





PetGuard--skin-coatSkin & Coat Supplement

PetGuard offers a natural Skin & Coat Supplement that provides essential fatty acids to ensure controlled shedding, scratching and flaking skin. It’s made with 100 percent unrefined wheat germ oil to guarantee the proper amount of vitamin E and linoleic acid for a dog’s healthy coat. Plus, all supplements contain natural, pure ingredients and are free of chemicals, toxins or additives.




Bayer SupplementsBayer Pet Supplements

At Bayer, we believe formulation matters. We pay careful attention to what is and what isn’t in our supplements. That’s why our products are grounded in science. It’s why you’ll find the National Animal Supplement Council quality seal on every label. And it’s why you can confidently recommend Bayer pet supplements for the dogs and cats in your care.




FlexPet_Chew_pouch_bottle_frontviewFlexpet with CM8

Flexpet with CM8 contains an all-natural, complete blend of ingredients to promote joint health, provide lubrication, reduce inflammation, soothe aches, relieve pains and increase range of motion in your pet. Made in the USA in FDA-approved facilities. Flexpet comes in a soft chew and chewable tablet. Our soft chews include triple the CM8, our key ingredient, for maximum strength relief.






inClover Supplements

inClover supplements are backed by research and are designed to work with the physiology of the animal. BioResiliant is scientifically formulated and made from natural, whole food ingredients to promote healthy skin and less discomfort while addressing environmental allergies. BioRadiant provides a complete, whole-body approach to healthy skin and coat from the inside out.






Tomlyn_ProductImages_Group_UTHUrinary Tract Health

Tomlyn’s Urinary Tract Health for dogs and cats helps maintain normal urinary tract function and healthy waste elimination. The Urinary Tract Health contains compounds from cranberry extract that help keep bacteria from sticking to the lining of the urinary tract. Spayed female dogs, older cats, overweight cats and male cats, as well as pets that are stressed or those that urinate in the house or outside the litter box, may benefit from daily use of the product.





DoggieWater is a sports drink packed with vitamins and electrolytes for doggies. Water is an important part of your doggie’s diet and essential for good health. Without adequate water supply, your doggie can become dehydrated, sometimes even severely ill. DoggieWater helps by providing your doggie not only water but also the vitamins and electrolytes necessary to maintain a healthy lifestyle.









RestoraPet Hemp Beef 2oz



A breakthrough blend of 12 antioxidants along with EPA and DHA, each RestoraPet bottle also contains 50 milligrams of Vitalitrol, a remarkable carbon-based antioxidant that begins working from the first administered dose to rehabilitate and protect every cell in your pet’s body, visibly and dramatically improving quality of life.