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Looking at Litter

Pet Age Staff//March 15, 2019//

Looking at Litter

Pet Age Staff //March 15, 2019//

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The action of using a litter box to do business stems from a cat’s natural instincts. Tracing back to ancestral roots, cats in the wild cover up their tracks to avoid being eaten or attacked by predators.

Per Darwin’s “survival of the fittest” theory, those with better fitness are more likely to survive and reproduce, and know that hiding their waste is necessary to mask their scent. Many gravitate toward soft dirt or sand because the granular consistency makes it easier to bury their waste.

This is why cats are naturally attracted to the feel of cat litter and instinctively know what to do when they feel it beneath their paws, even if they choose not to cover their waste. In fact, the dominant cat in a group leaves its waste uncovered in order to mark its territory, while the other cats cover theirs as a means of submission. So in households with multiple cats, it is common for the dominant cat to leave its waste unburied in the litter box.

Being familiar with a cat’s instincts when it comes to doing business is crucial for educating customers on the habits of their felines. It can help cat owners separate common behaviors from abnormal ones. Additionally, retailers benefit from offering a different selection of cat litter types that cater to the instinctual needs and preferences of cats, especially when manufacturers are innovating litters that have features that cater to consumers as well. Some of these innovations include ingredients that eliminate odors, are dust-free and have effective clump strength. Although they share the same purpose, every cat litter is different, so retailers benefit by having an abundance of litter products.

These litters offer a diverse selection of ingredients, textures, odor eliminators and even colors to help cat owners find the litter that not only encourages their feline’s instincts, but enhances them as well. Because having the right litter keeps cats healthy and in tune with their natural origins.

Litter Genie XL Pail _Front


Litter Genie XL

The Litter Genie XL Pail is a cat litter disposal system built for multi-cat homes. The pail holds up to 21 days of litter (for one cat), 50 percent more than the Standard pail. That means pet owners can have more time playing with their kitty and less time taking out the trash.






Sanicat cat litter has been at the very heart of pet care for more than 35 years. Sanicat is the number one cat litter brand in Europe and is proudly sourced, mined and manufactured in the United States. This oxygen-infused cat litter controls odor-causing bacteria and eliminates odors for a full month. It’s made with Wyoming Bentonite, a natural mineral that offers the most powerful clumping and absorption action worldwide.



Purr-ifier Litter Box Odor Control System_Pic3

Purr-ifier Litter Box Odor Control System

The Purr-ifier system consists of an ultra-quiet fan with a multi-layered carbon odor control filter that easily attaches to the top of an enclosed litter box without tools. It draws air through the litter box and up through the carbon filter, virtually eliminating odor.



Words Best Cat Litter


World’s Best Cat Litter

Perfect for cats that don’t always go where they should, Picky Cat is the multiple-cat litter that combines the concentrated power of corn with a natural ingredient that attracts cats to the box. Perfect for newly adopted cats, kittens, senior cats and any fussy feline!



AltaGama Advanced Cat LitterAltaGama Advanced Cat Litter

AltaGama is the only cat litter made with Diatomaceous Earth, a natural, organic and non-toxic sedimentary mineral that absorbs, locks and seals liquids and odor. It won’t stick to cats’ paws, preventing unhealthy licking and house tracking. One bag lasts three times longer than other cat litters, and it is available in four- and eight-pound sizes. 


Messy Mutts Silicone Litter Mat



Messy Cats – Silicone Litter Mat

Soft silicone spikes graduate from long to short to trap the grit while being gentle on messy cats’ sensitive paws. The easy-to-clean silicone material keeps it from sliding around and creating further mess. The unique silicone material naturally attracts dust, and the universal design accommodates various litter box styles.




dr elseys clean tracks


Dr. Elsey’s Clean Tracks

Dr. Elsey’s Clean Tracks is a low-tracking, hard-clumping, odor-eliminating litter. It has a unique formulation of medium grain clay that helps keep litter in the box while controlling odor without added perfume, deodorants or chemicals. It’s available in 20- and 40-pound bags.





Easy Clean Lightweight cat litter


EasyClean Lightweight Cat Litter

Along with excellent clump strength and absorption capacity, EasyClean Lightweight is 50 percent lighter than the top clumping litters on the market. This means there will be less lifting on garbage day. It’s available in 12-pound jugs and 24-pound bags.






scoopfree ultra top entry self cleaning litter box


ScoopFree Ultra Top-Entry Self-Cleaning Litter Box

This litter box features a top-entry hood with a large, grated surface to reduce litter tracking. The litter box self-cleans for weeks and uses crystal litter and disposable litter trays for unbeatable odor control and convenience. It also features a digital health counter and adjustable rake timer.



Sustainably_YoursSustainably Yours Cat Litter

Sustainably Yours is biodegradable and sustainable and stops odors on contact, clumping firmer and faster than regular litters. It’s made from two renewable ingredients: cassava and corn. Cassava is a highly absorbent shrub native to South America that is cultivated as an annual crop for its edible root. The line will also sponsor the Rainforest Trust, which purchases and protects threatened tropical forests.


catspot litter


CatSpot Litter

CatSpot litter is a new cat litter made from 100 percent coconut. It is organic, 100 percent dust-free and chemical-free. It is extremely lightweight, soft for cats’ paws and zaps all odors in the litter box. It is 100 percent biodegradable and can be recycled after use in compost or used as a soil amendment in customers’ yards.




scooper cat litter with priventz

Scooper Cat Litter with PRIVENTZ

Most cat litter products available today merely mask or neutralize ammonia once it is formed. Dow’s PRIVENTZ technology does not hide ammonia with fragrances. Instead, it helps to block the formation of ammonia by preventing conditions necessary to create the chemical. Scooper Cat litter is made from natural sodium bentonite clay.



Neon group with purpleNeon Litter

Neon Litter from Ultra Pet features absorbent micro-sized crystals that are soft on paws. The clumping litter comes in five colors (pink, green, orange, purple and blue), is dust-free and offers amazing odor control. It’s also 70 percent lighter than clay litter.


Cedarific Litter


Cedarific Soft Cat Litter

Cedarific is a 100 percent all-natural cat litter. It is made from natural wood fibers, simply meaning that the product is dust-free, lightweight and soft to the touch so it won’t scratch your floors. This biodegradable cat litter will keep cats and their owners happy thanks to the natural cedar scent that provides superior odor control.