Management Page: 2

Featured: Sustainability Performance: Examining the Future of Pet Food

There is an old saying, “times change and if you don’t change with them, you’re in trouble.” A major shift is now underway among consumers, which is driven largely by the tsunami of media attention falling on the relationship between the current food system and climate impact. The latest insight research indicates at least 66 […]

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How to Handle Difficult Customers Who Think They’re Always Right

The most incorrect quote about customer service that is perpetuated time and again is, “the customer is always right.” I’m here to tell you that’s not true and in fact, continuing to do business with this mindset in place is not only bad for business, but it’s bad for your customers and employees, too.   Remember […] Read More →

Valuable Resources: Pet Care Sheets, Health Guides & Trade Groups

As animal lovers, one thing should always be at the heart of everything we do: the health and well-being of our animal friends. Pets deserve to have long, healthy lives filled with joy and love. Naturally, because they are not capable of communicating with us directly — the wag of a tail or a plaintive […] Read More →

Targeted, Science-Backed Nutrition Drives Pet Food Growth

The choice of what dog or cat food to feed your pet is an important one and finding the right complete and balanced food for them is one of the most important things you can do for your pet’s health. Over the years, we have seen that as pet owners are becoming more actively engaged, […] Read More →

New Mover Marketing Campaigns Create Loyal Customers, Boost Revenue

Implementing a new mover marketing campaign can help your pet business conquer the challenges it faces this year by adding new customers before they form loyalties with your competitors.  Small businesses that managed to weather the pandemic are facing an uphill battle. At least 34 percent of business owners are worried about generating enough revenue […] Read More →

Customer Service: When Things Go Wrong, Your Response Matters Most

No matter what business you’re in, there will be times when things go wrong while serving your customers. From forgetting to process an order to selling a product that doesn’t meet the customer’s expectations, you’re going to let your customers down.  Customer service failures don’t have to define you. It’s how you respond to service […] Read More →

Animal Housing: More Pets Means Added Revenue for Retailers

In my Management columns, I’ve tried to hammer home one vital concept for any pet industry retailer: the sale of a given pet only represents the start of your relationship with a customer. That initial sale can lead to years of subsequent purchases, from food and bedding to new housing options to the purchase of […] Read More →

Flexible Pet Food Packaging Provides Benefits to Consumers, Industry

America has set a record in pet ownership thanks to the pandemic, topping 70 percent of all households according to the American Pet Product Association (APPA). Many people who did not have a pet went out and got one (or more) to cope with the enforced isolation we all endured. We are also spending more […] Read More →

Pet Parent Behavior: Revealing a Consumer’s Path to Purchase

Recent advances in behavioral psychology and neuroscience help us understand why most pet brand marketing efforts remain shots in the dark rather than strategic points of advantage on the path to purchase.  For the last 30 years, marketing for the most part has focused on logic — rational arguments and presentation of product features and […] Read More →

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Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

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