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Mine the Bandwagon Effect to Attract Customers, Build Growth & Validation
Consumers are a fickle and wary bunch. For example, people tend to believe if something is “popular” it has been vetted and validated. Thus, it’s less risky to purchase. This matters because risk is the number one barrier that must be overcome to attract new customers. Since consumers are fundamentally worried about making bad decisions, […]
Trending Pet Fashion: Keep an Eye on These Styles This Fall, Winter
Before you know it, the scent of pumpkin spice will be wafting through the cool air as the leaves begin to change. With fall comes a changeover in products as retailers gear up for the different consumer demands. If you’re thinking of ways to set your store up to celebrate the fall spirit, here is […]
Keep Moving Forward by Adding New Services to Your Current Offerings
No matter what business you’re in, adding new services to keep your customers happy can be a great strategy for growth and strengthening your brand. However, many business owners hesitate to add more to their offerings because of the increased responsibility, cost and people power needed to make it happen. That said, if you want […]
Transparency Leadership: The Need for Proof, Evidence, Verification & Validation
Ingredient-forward marketing got traction with leading brands competing for share of mind among pet owners during the unstoppable advance of pet food premiumization. Higher quality, “human-grade” meat protein ingredients evolved as the definer of optimal nutrition by virtue of their connection to the ancestral diet concept – dogs as wolf relative – and cats as […]
Pet Parent Satisfaction: How to Conduct a Customer Survey That Gets Results
When it comes to customer feedback, we generally only hear it when we get that rare compliment or the not-so-rare customer complaint. Unfortunately, basing your beliefs about the success of your business on those occasional comments doesn’t give you a clear or complete picture of how your customers feel about you, your employees, your products […]
The Human-Animal Bond: Matchy-Matchy Fashion is Growing in Popularity
The human-animal bond improves lives. The mutually beneficial, dynamic relationship between people and animals is influenced by behaviors that are essential to the health and well-being of both. This includes, but is not limited to, emotional, psychological and physical interactions of people, animals and the environment. Pets and companion animals have been present in all […]
Happy Habitats: Retailers Shouldn’t Overlook Small Animal Pet Category
If you ask anyone in the pet industry to break down the sales allocated to each type of pet, they will nonchalantly tell you it’s 90 percent dog and 10 percent cat. It doesn’t take a mathematician to figure out that people say the main focuses in the industry are on these two animals, with a heavy focus […]
Overcoming Challenges: Women Business Leaders Drive Pet Industry Growth
The pet industry is thriving — and much of its success is due to the amazing women who are at its helm. Indeed, women are a driving force in so many corners of the pet space. In fact, 61 percent of women in business can be found in one of four sectors — administration, professional […]
3 Strategic Marketing Tips For Business Growth, Pet Brand Success
All too often, pet brand marketing strategies fall on time-worn recitations of high-quality, human-grade food ingredients as expressed in percentages of protein and claims of nutritional superiority. What’s missing from this picture is what we know about how pet parents operate on the path to purchase. Analytical arguments fail to overcome the elaborate web of […]
Making Decisions: What Pet Brands Should You Carry in Your Store?
As a pet retailer, selecting the right brands to carry in your store is crucial to the success of your business. With so many options available, it can be overwhelming for even seasoned retailers. However, with the right strategy, you can make the right decisions that will benefit both your customers and your bottom line. […]
Functional Mushrooms Provide Pets With Research-Backed Benefits
Medicinal mushrooms are a growing category in natural health and provide unique and innumerable health modulating benefits. By including medicinal (functional) mushrooms as a part of your pet’s healthy lifestyle, you are providing a natural and healthy way to support them with essential nutrients and antioxidants. Research continues to uncover the full scope of benefits […]
Beach Season: Serve Warm Weather Pets by Stocking Summer Essentials
We are quickly approaching months of warm weather and there are plenty of ways to enjoy the dog days of summer with the pets you love most. For many pet parents, the warm weather means road trips, beaches, swimming, boating, barbecuing, hiking and many other outdoor activities. It’s important for pet retailers to make sure […]
