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The Pet Industry Plays an Important Role in Inspiring Young Aquarium Hobbyists
From an early age, my fascination with the aquatic world guided me to becoming an aquarium hobbyist and enjoying a lifelong career in the aquarium industry. What started as modest foray […]
Educating Without Overwhelming: How to Empower Pet Parents with Nutritional Information
The pet nutrition landscape has never been more complex. Walk into any pet store today, and you’ll find shelves lined with foods promising everything from grain-free diets to superfood blends, […]
Don’t Import 996: Why America Should Reject Overwork Culture
China’s 996 model — 9 a.m. to 9 p.m., six days a week — was sold as a path to speed, discipline and dominance. In reality, it became a case […]
Why Now Might Not Be the Best Time to Sell Your Pet Company
For the first time in my 16 years advising pet industry business owners on mergers and acquisitions, I stood in front of my audience of pet company owners and said […]
‘Keep It’ Returns: How Pet Retailers Can Stop Abuse of Store Policies
As pet retailers know, returns can be “tricky” business, especially when consumers take advantage of policies for products like pet food, treats and toys. Here’s a familiar scam: A consumer […]
Navigating Pet Industry Trends: How to Market to Gen Z, Millennial Pet Parents
Few markets have witnessed such a striking generational handoff as the pet industry. The baton now sits firmly with Millennials and Gen Z, who account for nearly 57 percent of […]
The People Paradox: Why ‘Soft’ Skills Deliver the Hardest Numbers
“Honestly, this job would be a breeze if it weren’t for the people part.” A regional sales director said that after recounting missed targets, two resignations and a turf war […]
AI-Driven Disruption: How Will LLM Evaluations Impact Your Pet Brand’s Future?
What happens when agentic AI steps in as the authoritative source of information and credible recommendations about pet brands, products, dietary categories, nutrition claims, science, formulations, ingredient sourcing and emerging […]
Pet Holiday Celebrations: Maximize Marketing Impact by Following These Tips
Pet holidays have become a fixture on the marketing calendar, with events like National Dog Month, National Cat Day and Adopt a Shelter Pet Day now driving real commercial results […]
Pet Pro Burnout: Three Causes of It, Three Ways to Prevent It Before It’s Too Late
“When I had to give myself a full half-hour pep talk every morning just to go to work, I knew I couldn’t do it anymore,” said Dr. Caren Carney (now […]
The Manager Multiplier: How Engagement Turns Into Margin
You don’t need a billion-dollar strategy to boost your bottom line. You need a manager who gets it. Here’s the math: move a team from meh to energized, and you’ll […]
Veterinary Voices: Why Experts are the New Influencers in Pet PR
The pet influencer boom has been one of the defining phenomena in consumer marketing over the past decade. Instagram-famous golden retrievers, TikTok-savvy sphynx cats, and even hedgehogs with themed wardrobes […]
