If you have storefront windows that are visible to pedestrian or auto traffic, you need to use this real estate to make a good first impression, promote your brand and sell your products! Do not take this space for granted. Here are seven ways to get your windows talking and selling: THEME Come up […]
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Find the Right Candidate by Avoiding These 6 Hiring Mistakes
Have you ever experienced Body Snatcher Syndrome? It works like this: You think you’ve done everything right during the job interview process to find the right person for the job. However, sometime between the interview and the first day of work, the person you hired is body snatched and replaced by an alien. Now, you’re […] Read More →
Why You Should Zig When Everyone Else Zags
A few years ago, I made a presentation at a pet industry convention on marketing best practices that unearthed a weakness common to many brands in the business. As a bit of presentation theater, I built a slide showing primary product claims made by 10 premium pet brands on one side and a mixed order […] Read More →
Retailers Find Added Value in Reptiles, Other Small Animals
While COVID-19 has created a fundamental shift in the way our economy works – where would be without third party food delivery, car-side pickup groceries or streaming services? – it has been a bit shocking to see certain industries foundering while others are booming. Board games, interestingly enough, have been one area that has seen […] Read More →
Women of Influence Award Recipients Share Their Leadership Advice
When owning or managing a pet business, most people figure out quickly that they’re going to need a lot more than a love of pets to be successful. For many, the people side of the business is the most challenging, especially when it comes to successfully leading a diverse team of employees. How you lead […] Read More →
Inspiring Leaders Find Ways to Reach Their Audience
Women are making enormous impacts across the pet care industry. From manufacturing, to innovating new products, to sharing dog training information around the globe, these women are proving to be powerful leaders. Three women in particular are shaking up the dog training industry and supporting thousands of pet dog owners both in the United […] Read More →
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Hawaii Fishery Ban: Legislative Overreach Impacts Fish Hobbyists
Regulation and oversight can be a double-edged sword in any industry, particularly within the pet trade. While clear standards and guidelines have drastically increased the quality of production, the treatment of staff members and employees, and the health and well-being of animals in our care, legislative overreach creates significant obstacles to open trade and can […] Read More →
Women of Influence Recipients Share Keys to Leadership Success
When owning or managing a pet business, most people figure out quickly that they’re going to need a lot more than a love of pets to be successful. For many, the people side of the business is the most challenging, especially successfully leading a diverse team of employees. How you lead your team not only […] Read More →
Focus on Consumers to Achieve Your Business Goals
Imagine for a moment we’re gathered around the virtual conference room table at “Growler Pet Nutrition” of Walla Walla, Washington to discuss strategic planning. Over the course of the day, presentations are delivered: Sales results from last year by category and channel (dry, wet, treats) Outcomes of seasonal retail promotions on sales volume and margin […] Read More →
