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The 2030 Demographic Crossover: Examining the US Eldercare Economy
In 2030, more Americans will die than are born. The Congressional Budget Office puts the crossover that year, the same year the youngest baby boomer turns 65. After that, every […]
Banishing Brand Sameness: How to Circumnavigate the Land of Trivial Distinction
Leadership teams believe they are in full control of their destiny and are one ad or retail promotion away from achieving balance sheet nirvana. Yet this recipe often unfolds in […]
More Cats, More Choices! Retailers are Expanding Shelf Space to Meet Growing Feline Demand
It’s been a slow, steady climb, but cats have finally cracked the glass ceiling. No longer playing second fiddle to dogs, felines are commanding more attention than ever. Pet retailers […]
Experience Isn’t Expiration: Rethinking Age in Hiring and Promotion
You can’t teach an old dog new tricks. That’s not true in dog training… and it’s not true in hiring, either. Have you ever looked at an older candidate and […]
Best at Work Insights: We Tore Out Our Own Backup Generator
Approximately 4.18 million Americans turned 65 last year, the highest number ever recorded in a single year. They worked, paid in, and earned their retirement. They’re also gone, and there […]
Avoid the Blanding Trap: Here’s How to Build an Aspirational Pet Brand
Have you noticed the sea change in how pet brands are going to market? Beware the trap of operating solely as a quality ingredient provider, packaged up and served within […]
Try These Tips to Master the Art of Good Employee Training
“It’s so hard to find good help these days!” Admit it: amidst the revolving door of apathetic employees, you’ve uttered those words at least once. Well, what if the employees […]
The Third Option: Why Your Best Employees are Quietly Losing Their Edge
One of the best jobs I ever had was also quietly killing me. Plush role inside a big company. Gourmet meals all day. The kind of position most people would […]
Best at Work Insights: ‘AI Won’t Take Your Job’ and Other Things CEOs Say Before Layoffs
Gartner surveyed 350 executives at billion-dollar companies already deploying AI agents, automation, and digital twins. Eighty percent cut headcount. Some by as much as 20%. The companies that cut the […]
The Ellsberg Paradox: The Devil You Know May Still be a Devil
AI agents now investigate and provide guidance on the path to pet product purchase – and soon will routinely segue to help consumers close the transaction. This is happening separately […]
From Kibble to Community, The Evolution of the Pet Specialty Industry
Over the last 50 years, the pet industry has transformed from a simple cottage industry into one of the most dynamic ecosystems. While much of today’s conversation centers around innovation, […]
When Shoppers Get Rude: Protecting Your Retail Team from Difficult Customers
Let’s be honest: The old adage of “The customer is always right” is dead wrong. Sometimes, the customer is… just a jerk. And if you’ve spent any time in pet […]
