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Pet Product Promotions: Try These Tips, Tricks to Drive Sales
New products keep your business fresh and promote engagement. They bring customers back into the store and get people excited about your brand. Plus, loyal customers will always be interested in your latest offerings. This doesn’t mean that promotion of new products can be neglected. A carefully constructed release strategy is essential in the success […]
The Power of Emotion: Biology Can Strengthen Your Pet Brand
Pet food brand marketing has followed an ingredient feature/benefit track for decades, focusing largely on analytical messaging around protein percentages, nutritional density, ingredient sourcing, the “first five” ingredients, probiotics, amino acids, fruits and vegetables. However, pet food buyers find this analytical messaging mentally taxing, noting more similarities than exceptional diffe[...]
The Aquatics Industry: The Challenges of Selling Fish, Livestock
After years of growth, the aquatics segment of the pet trade is dealing with a slowdown due to economic headwinds, and uncertainty tied to regulatory constraints. Despite the challenges, there are still many stores performing well in this category, and opportunities for everyone to do well. Like all aspects of the pet trade, aquatics experienced […]
Mine the Bandwagon Effect to Attract Customers, Build Growth & Validation
Consumers are a fickle and wary bunch. For example, people tend to believe if something is “popular” it has been vetted and validated. Thus, it’s less risky to purchase. This matters because risk is the number one barrier that must be overcome to attract new customers. Since consumers are fundamentally worried about making bad decisions, […]
Trending Pet Fashion: Keep an Eye on These Styles This Fall, Winter
Before you know it, the scent of pumpkin spice will be wafting through the cool air as the leaves begin to change. With fall comes a changeover in products as retailers gear up for the different consumer demands. If you’re thinking of ways to set your store up to celebrate the fall spirit, here is […]
Keep Moving Forward by Adding New Services to Your Current Offerings
No matter what business you’re in, adding new services to keep your customers happy can be a great strategy for growth and strengthening your brand. However, many business owners hesitate to add more to their offerings because of the increased responsibility, cost and people power needed to make it happen. That said, if you want […]
Transparency Leadership: The Need for Proof, Evidence, Verification & Validation
Ingredient-forward marketing got traction with leading brands competing for share of mind among pet owners during the unstoppable advance of pet food premiumization. Higher quality, “human-grade” meat protein ingredients evolved as the definer of optimal nutrition by virtue of their connection to the ancestral diet concept – dogs as wolf relative – and cats as […]
Pet Parent Satisfaction: How to Conduct a Customer Survey That Gets Results
When it comes to customer feedback, we generally only hear it when we get that rare compliment or the not-so-rare customer complaint. Unfortunately, basing your beliefs about the success of your business on those occasional comments doesn’t give you a clear or complete picture of how your customers feel about you, your employees, your products […]
The Human-Animal Bond: Matchy-Matchy Fashion is Growing in Popularity
The human-animal bond improves lives. The mutually beneficial, dynamic relationship between people and animals is influenced by behaviors that are essential to the health and well-being of both. This includes, but is not limited to, emotional, psychological and physical interactions of people, animals and the environment. Pets and companion animals have been present in all […]
Happy Habitats: Retailers Shouldn’t Overlook Small Animal Pet Category
If you ask anyone in the pet industry to break down the sales allocated to each type of pet, they will nonchalantly tell you it’s 90 percent dog and 10 percent cat. It doesn’t take a mathematician to figure out that people say the main focuses in the industry are on these two animals, with a heavy focus […]
Overcoming Challenges: Women Business Leaders Drive Pet Industry Growth
The pet industry is thriving — and much of its success is due to the amazing women who are at its helm. Indeed, women are a driving force in so many corners of the pet space. In fact, 61 percent of women in business can be found in one of four sectors — administration, professional […]
3 Strategic Marketing Tips For Business Growth, Pet Brand Success
All too often, pet brand marketing strategies fall on time-worn recitations of high-quality, human-grade food ingredients as expressed in percentages of protein and claims of nutritional superiority. What’s missing from this picture is what we know about how pet parents operate on the path to purchase. Analytical arguments fail to overcome the elaborate web of […]
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