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Influencer Culture: Examining the Value of Social Media Pet Celebrities
The popularity of pet influencers on Instagram and TikTok, to name just a few social media platforms, reflects the recent and growing importance of the pet industry. These companion animals captivate audiences with their endearing antics and irresistible personalities, turning them into #InstaFamous celebrities. But what impact do these adorable influencers have on the pet […]
Win-Win Situation: Tips to Consider When Promoting Pet Lifestyle Products
There’s nothing like having company to make you take a close and critical look at your home. A few weeks ago, I had a friend coming to visit for a long weekend and I realized my house looked more like a no-frills boarding kennel than a home. There were plastic crates everywhere and a lone, […]
Variety on Store Shelves: Fresh Frozen is Making Moves in the Pet Food Market
Market trends and innovation are part of a perpetual cycle that drives today’s pet food marketplace. Innovation sparks demand. Demand inspires innovation. We’ve seen this cycle for decades. The humanization of our pets and the prioritization of their health have motivated more pet parents than ever before to seek out higher-quality food and treats for […]
Pets Welcome! Capitalize on the Rise of the Pet-Inclusive Luxury Hospitality Market
A dog serves not only as a loyal companion, but these canine companions also have become a reliable partner during vacation escapades. The pet-friendly hotel market size was valued at $4.3 billion in 2023 and is expected to reach $9.68 billion by the end of 2030 with a CAGR of 9 percent during the forecast […]
Advocacy: The Path to Building Pet Brand Trust, Answering the Need for Validation of Truth
The top barrier to business growth faced by all pet brands is a characteristic hardwired into how humans operate on the path to purchase: Risk avoidance or fear of making a bad decision. It is pervasive and presents the most challenging obstacle brands must address to secure a lasting customer relationship. Yet this rarely finds […]
Retailer Requests: Pet Store Owners Discuss Their Keys to Success in the Booming Pet Market
The fast-paced landscape of the pet industry is constantly changing in terms of trends, new products and new innovations. The pet industry is bigger than ever. According to the American Pet Products Association (APPA), pet parents spent $147 billion on their fur babies in 2023, an increase of 16 percent from $260 billion in 2022. […]
Reimagining the Store Shopping Experience for the Upcoming Revolution in Pet Retail Thinking
The rise of e-commerce, the endless shelf and uber-convenience of armchair, frictionless electronic shopping is reshaping behaviors for a new generation of pet care customers. In the back of your mind, you may know there is no way for brick-and-mortar retail to compete head-to-head using the same playbook. What Uber did to the conventional taxi […]
A Feline Focus: These are the Cat Health Trends You Can’t Afford to Ignore
It’s fair to say that dogs take the spotlight in the pet retail space, given their popularity and the wide range of products and services tailored to them. However, retailers shouldn’t underestimate the importance of cats in the pet industry and the dedication of cat lovers to their feline friends. Catering to cat owners’ desire […]
Strategic Storytelling: Follow These Expert Tips to Get Publicity for Your Pet Business
You work all day dealing with the challenges of your business, including supply chain issues, a customer service incident or an employee that didn’t show up for work. On top of that, you’re under intense pressure to boost sales and you barely have any kind of a marketing budget. Sound familiar? As a pet […]
Sustainable Brand Relationships: Why it’s Time to Humanize Pet Food Marketing
Let’s face it, times have changed. How people relate to your brand is now fundamentally the same thing as relating to another person. This is happening because sustainable brand relationships are built on a foundation of admiration and trust. It presents an opportunity for pet brands to achieve “transcendence” – a glorious condition where people […]
The Right Onboarding Checklist Can Lower Your Employee Turnover Rate
Global Pet Expo is right around the corner, and this year I’ll be present two education sessions in Orlando on March 20. One of my programs will be on the topic of employee onboarding, so I thought I’d give you a sneak peek into that program. In today’s fast-paced world, the success of any business […]
Culture Shift: Changing Consumer Attitudes Prompt Pet Food Marketing Refocus
Ever since premiumization of the pet food industry gained traction, pet brands have largely focused brand narratives on the use of higher quality ingredients with a nod here and there to elevated sourcing standards that add a measure of credibility to better protein claims. Afterall, people want to feed their furry family members the best […]
