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Management Category

Feb 1, 2024

Dental Demands: Pet Retailers Play Profound Role in Promoting Oral Health Care Products

Today’s pet parents are more invested than ever in the well-being of their furry companions. However, as someone who works closely with veterinarians, pet parents are not as “tied in” to the importance of pet dental health as they are to nutrition and other pet-related things. According to the American Veterinary Medical Association, periodontal disease […]

Feb 1, 2024

Canines Crave Toys: Savvy Retailers Will Take Advantage of This Dog Demand

For dogs, toys are not a luxury, but a necessity, as they’ve become vital to our furry friend’s well-being. The world of pet toys is constantly evolving, and 2024 will be no exception. As pet owners continue to prioritize the health and happiness of their fur babies, several trends and changes have emerged in the […]

Jan 30, 2024

Citizen Critics: Consumers Seek Credible Pet Advocate Endorsements

One of the buzziest communications tools in the social digital metaverse is the deployment of paid influencers to produce favorable branded content. Yet criticisms abound for many of these recommendation sources about their potential for spurious evaluations (at times) hence, raising questions about their credibility. My former employer Ogilvy (& Mather when I was there) […]

Jan 1, 2024

Powerful Pet Industry Communication: Solving the Mysteries of Earned Media Placement

Editorial media coverage can make careers, break careers, send brand growth into the stratosphere or presage an impending tumble. It’s influence and gravitational power associated with the embedded credibility of reporting over promoting. We consume media for its story content, while ads circle the perimeter hoping to lasso attention with cleverness and entertainment. The world […]

Jan 1, 2024

Starting a Pet Business? Industry Experts Say to Stick to What You Do Well

Starting a new business can be both exciting and challenging. You have a great idea, a passion for your product or service, and a vision for your future. However, you also face many uncertainties, risks and obstacles along the way. Like I always say, you don’t know what you don’t know. Sometimes that’s a blessing, […]

Jan 1, 2024

Survey: Consumers Seek Higher-Welfare Pet Food Products That Align With Their Values

Like most meat, eggs, and dairy consumed by people in the U.S., almost all pet food containing meat ingredients is made from animals who spend their lives confined in inhumane conditions on factory farms. More than one-fourth of meat produced in America is used in food for dogs and cats, an enormous quantity given that […]

Jan 1, 2024

Pet Brands Battling Petflation: How to Reduce Cost Without Losing Premium Status

The U.S. pet industry has always been a growing and evolving sector, and the last few years, in particular, have been a wild ride. Over 80 million pet-loving households drive this market, and since 2020, these wonderful consumers have helped the industry weather a pandemic and the turbulent economic environment left in its wake. Pet […]

Jan 1, 2024

Bringing Home Fur Baby: What Does a First-Time Pet Parent Need to Know?

A customer walks into your store really excited about having made the decision to get their first pet, but they want to go through every option, and hear your expertise. They’ve done research, read all about different animal species, and talked to numerous knowledgeable pet parents, but your industry knowledge will help them review the […]

Dec 5, 2023

Pet Brand Positioning Passé: A New Approach to Differentiation Provides Strategic Lift

The pet food business is unique. There are not many CPG businesses like pet food where dozens of competing brands market similar products, produced in a similar format, packaged in a similar way with a similar nutritional story percolating underneath. At once, this presents a challenge to achieving meaningful uniqueness and differentiation, a foundational strategic […]

Oct 31, 2023

Sound Strategy: This Magic Ingredient is Often Missing From Marketing Plans

What occasionally masquerades as strategy in pet brand marketing plans most often isn’t really strategy. Usually, it’s a misappropriation of the word that leaves volumes of value on the table because often true strategy is routinely underleveraged in go-to-market thinking.   What is strategy? Sound strategy is a blueprint for your brand and company that […]

Oct 31, 2023

The Surprising Benefits of Seaweed For Pets, Our Planet

In recent years, pet owners have become much more concerned about the health and well- being of their pets and are increasingly seeking natural and holistic solutions. A remarkable contender has emerged from the depths of the ocean – seaweed. Seaweed harbors a treasure trove of benefits for pets, standing out as a nutritional powerhouse, […]

Oct 31, 2023

The Holiday Season is a Great Time to Attract New Pet Customers

The holidays are here, and it’s probably one of your busiest times of the year, both for your business and personally, and it can be tempting to coast to the end of the year. However, the holiday season is a fantastic opportunity to showcase your products and services, attract new customers, and keep them loyal […]

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