If you’re a pet retailer, you know that it’s impossible to be a business owner without taking risks. Typically, the first risk that a business owner encounters is making the decision to open a business in the first place. As anyone will tell you, retailers know that they face competition in several directions, from other […]
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6 Marketing Secrets for Improved Outcomes, Consumer Engagement
In order to explore best practices in pet brand building, we should start with a (very) short ‘situation analysis’ to identify a general weakness in the category. What is the single biggest pet brand marketing challenge – one that is somewhat unique to pet food? Sameness. Starting with product form and packaging, the business is […] Read More →
Understand What Movitates Aquatic Hobbyists to Better Serve Them
The aquatics category is a segment of the pet business that retailers often find difficult to plan for and navigate. The complexity of the hobby itself, and the wide range of products needed to address every possible issue encountered in the course of fishkeeping make it hard for retailers to support their aquatics customers. […] Read More →
Fur Babies: Boost Your Sales With Pet Clothing, Accesories
There really is no better feeling than that first bond between a pet and their new owner: that first time a kitten nuzzles its new best friend, that first lick from an excited puppy, or watching a beautiful fish explore its new aquatic habitat. With COVID-19 lockdowns responsible for a massive uptick in both pet […] Read More →
How Brick-and-Mortar Can Succeed Against Online Competitors
Over the course of 2020, demand for pet adoptions skyrocketed in response to the stay-at-home orders, and overall pet revenue has grown 63 percent since the COVID-19 pandemic began. While these signs point to a seemingly lucrative industry, increasing competition is making it increasingly difficult for independent pet retailers to maintain their customer base. Undoubtedly, one of the biggest […] Read More →
Veteran Retailers Offer Advice for Pet Business Newcomers
When you’re starting a new business, many people will tell you that you’ll learn your best lessons from your own experiences, both good and bad. However, having been a business owner for more than 25 years, I can say with certainty that I would have loved to just bypass some of the mistakes and wrong […] Read More →
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Post-Pandemic Policies for Savvy Pet Store Owners
As the United States inches closer towards herd immunity and life starts resembling some sort of “new” normal, the moment provides us a rare opportunity to take a look at the state of the industry and self-assess, even as we inch out of “crisis mode.” As your stores return to full staff and more typical […] Read More →
Sustainability Era: New Study Reveals Pet Food Impact on Climate
Pet brands are about to engage in a new arena of competitive advantage or disadvantage. Consumer activism in response to climate change and sustainability practices will push pet companies to assess their carbon footprints, taking a closer look at supply chains, production processes, ingredient strategies and marketplace behaviors. Progressive brands will get ahead of this […] Read More →
Canine Fitness Training Leads to Healthier Dogs, Happier Humans
Pets recognize all the same health benefits of physical activity that humans do: increased performance, decreased risk of injury, lowered stress levels, better sleep habits and a healthier body and mind. With more than 50 percent of dogs in the U.S. being overweight, and 20 percent of those being considered clinically obese, it’s clear to […] Read More →
