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Management Category

May 6, 2024

Retailer Requests: Pet Store Owners Discuss Their Keys to Success in the Booming Pet Market

The fast-paced landscape of the pet industry is constantly changing in terms of trends, new products and new innovations. The pet industry is bigger than ever. According to the American Pet Products Association (APPA), pet parents spent $147 billion on their fur babies in 2023, an increase of 16 percent from $260 billion in 2022. […]

Apr 30, 2024

Reimagining the Store Shopping Experience for the Upcoming Revolution in Pet Retail Thinking

The rise of e-commerce, the endless shelf and uber-convenience of armchair, frictionless electronic shopping is reshaping behaviors for a new generation of pet care customers. In the back of your mind, you may know there is no way for brick-and-mortar retail to compete head-to-head using the same playbook. What Uber did to the conventional taxi […]

Apr 30, 2024

A Feline Focus: These are the Cat Health Trends You Can’t Afford to Ignore

It’s fair to say that dogs take the spotlight in the pet retail space, given their popularity and the wide range of products and services tailored to them. However, retailers shouldn’t underestimate the importance of cats in the pet industry and the dedication of cat lovers to their feline friends. Catering to cat owners’ desire […]

Apr 30, 2024

Strategic Storytelling: Follow These Expert Tips to Get Publicity for Your Pet Business

You work all day dealing with the challenges of your business, including supply chain issues, a customer service incident or an employee that didn’t show up for work. On top of that, you’re under intense pressure to boost sales and you barely have any kind of a marketing budget. Sound familiar?   As a pet […]

Apr 9, 2024

Sustainable Brand Relationships: Why it’s Time to Humanize Pet Food Marketing

Let’s face it, times have changed. How people relate to your brand is now fundamentally the same thing as relating to another person. This is happening because sustainable brand relationships are built on a foundation of admiration and trust. It presents an opportunity for pet brands to achieve “transcendence” – a glorious condition where people […]

Mar 1, 2024

The Right Onboarding Checklist Can Lower Your Employee Turnover Rate

Global Pet Expo is right around the corner, and this year I’ll be present two education sessions in Orlando on March 20. One of my programs will be on the topic of employee onboarding, so I thought I’d give you a sneak peek into that program. In today’s fast-paced world, the success of any business […]

Mar 1, 2024

Culture Shift: Changing Consumer Attitudes Prompt Pet Food Marketing Refocus

Ever since premiumization of the pet food industry gained traction, pet brands have largely focused brand narratives on the use of higher quality ingredients with a nod here and there to elevated sourcing standards that add a measure of credibility to better protein claims.   Afterall, people want to feed their furry family members the best […]

Mar 1, 2024

Seeking Synergy: Take Advantage of Brand, Distributor Relationships

By every metric, the pet industry represents one of the most lucrative opportunities for retailers and brands.  Savvy retailers know that who they purchase their products from is the secret weapon to scoring competitive pricing, accessing product knowledge, and making smart purchasing decisions.  Retailers today are pressed by consumers to have an ever-broadening array of products […]

Feb 1, 2024

Dental Demands: Pet Retailers Play Profound Role in Promoting Oral Health Care Products

Today’s pet parents are more invested than ever in the well-being of their furry companions. However, as someone who works closely with veterinarians, pet parents are not as “tied in” to the importance of pet dental health as they are to nutrition and other pet-related things. According to the American Veterinary Medical Association, periodontal disease […]

Feb 1, 2024

Canines Crave Toys: Savvy Retailers Will Take Advantage of This Dog Demand

For dogs, toys are not a luxury, but a necessity, as they’ve become vital to our furry friend’s well-being. The world of pet toys is constantly evolving, and 2024 will be no exception. As pet owners continue to prioritize the health and happiness of their fur babies, several trends and changes have emerged in the […]

Jan 30, 2024

Citizen Critics: Consumers Seek Credible Pet Advocate Endorsements

One of the buzziest communications tools in the social digital metaverse is the deployment of paid influencers to produce favorable branded content. Yet criticisms abound for many of these recommendation sources about their potential for spurious evaluations (at times) hence, raising questions about their credibility. My former employer Ogilvy (& Mather when I was there) […]

Jan 1, 2024

Powerful Pet Industry Communication: Solving the Mysteries of Earned Media Placement

Editorial media coverage can make careers, break careers, send brand growth into the stratosphere or presage an impending tumble. It’s influence and gravitational power associated with the embedded credibility of reporting over promoting. We consume media for its story content, while ads circle the perimeter hoping to lasso attention with cleverness and entertainment. The world […]