One of the most heartbreaking things in the pet industry continues to be the number of unwanted animals that remain in the community. Knowing that a pet — a valued member of a family — could be left defenseless in the streets goes against everything that we stand for as pet owners and animal lovers. […]
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Pet Parent Road Trips: Don’t Sleep on Pet-Related Travel Items
As the number of pet owners across the country spiked during the pandemic, the need of adventure and travel needs to be fit for man and man’s best friend like never before. Our furry friends are a part of the family. We want to take them on all of our family vacations so they can […] Read More →
Have No Fear: Get More Done With These Tips to Successful Delegation
Past articles in Pet Age have covered tips on how to delegate effectively, but they didn’t address the issue that keeps people from taking the first step toward delegation — fear. As a business owner or business leader, it can be hard to let go of responsibilities and put them in the hands of others. […] Read More →
This Recipe Turns Customers into Brand Advocates, Ambassadors
When thinking about building your brand’s identity, it’s important to start by asking yourself a few questions; Do you think pet parents would describe your brand as indispensable to them? What might the impacts be to your business if your brand was perceived as indispensable? How can you design your brand to go from “meets […] Read More →
Promote Responsible Pet Bird Care During Heightened Demand
With their high levels of intelligence, entertaining personalities and vibrant coloring, pet birds of many different species make popular pets. With a growing number of pet owners opting to add feathered friends to their families — according to the American Pet Products Association’s (APPA) 2021-2022 National Pet Owners Survey, eight percent of U.S. households now […] Read More →
Premium Products Will Make Your Store a Luxury Shopping Destination
The continually growing pet industry does everything to produce new market trends and capitalize on pet owners’ dedication to their furry friends. By ensuring that you’re always familiar with the most recent shifts in the industry, you can be sure that you are always meeting the needs of your customers who want to spoil their […] Read More →
Sustainability: Harness the Coming Culture Shift for Future Growth
It was 2007 when the news first broke about a spate of pet fatalities traced to a tainted melamine ingredient in a number of pet foods. As media dug into the story, a brand reputation rending discovery was revealed. One company called Menu Foods was manufacturing more than 100 brands of pet food and was […] Read More →
Labrador Loyalty: Try These Tips on Engaging Your Current Customers
Any retailer who has seen a customer scan a QR code on a product in their store is likely to be frustrated by a lack of loyalty on the part of customers. Even though some people will always be concerned about price, many more are loyal to the brands they buy from and the retailers […] Read More →
Pandemic Puppy: Will the Dogs be OK When Life Returns to Normal?
We have a new phrase in the dog lexicon after the events of the past couple of years: the pandemic puppy. The phrase has nothing to do with physical health. It is more about the accidental timing that brought these dogs into our world. I have a pandemic puppy. Her name is True Dat. She […] Read More →
