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Pets Welcome! Capitalize on the Rise of the Pet-Inclusive Luxury Hospitality Market

By Ashley Carestia//July 1, 2024//

Pets Welcome! Capitalize on the Rise of the Pet-Inclusive Luxury Hospitality Market

By: Ashley Carestia//July 1, 2024//

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A dog serves not only as a loyal companion, but these canine companions also have become a reliable partner during vacation escapades. The pet-friendly hotel market size was valued at $4.3 billion in 2023 and is expected to reach $9.68 billion by the end of 2030 with a CAGR of 9 percent during the forecast period 2024-2030. Clearly, being pet-friendly is smart business.

The pet-friendly hospitality market is growing, with high profit potential from pet owners who are willing to spend generously. Hoteliers understand that the popularity of pet-friendly hotels will continue, as pet owners often treat pets as their kids.

A recent Hilton survey found that the pet-friendly booking filter was the third most used filter on Hilton.com. It also found that seven out of 10 Gen Z and millennial consumers said that they were more likely to travel in the future if their pets were welcome.

What is a pet-friendly luxury hotel market and what are the types? The pet-friendly luxury hotel market is a niche segment within the larger hospitality industry that caters to travelers who wish to bring their pets with them during their stay. This market is primarily found in regions where there is a high demand for pet-friendly accommodations.

The pet-friendly luxury hotel market types are 4-star hotels and 5-star hotels who cater to travelers seeking upscale accommodations that also welcome their pets. These hotels provide luxurious amenities and services for both the guests and their furry companions, ensuring a comfortable and enjoyable stay.

The market leaders in the pet-friendly luxury hotel industry include well-established brands such as IHG (Kimpton), Hilton, Marriott International, and Hyatt. These companies have years of experience in the hospitality industry and have a strong reputation for providing excellent service to guests and their pets. New entrants in the market, such as The Mandarin Oriental, The Hoxton, Eden Roc Cap Cana, and Oetker Collection, are also making a name for themselves by offering unique and personalized experiences for both guests and their furry companions.

The furry crowd gets royal the treatment these days from hospitality brands — doggy butler service that includes belly rubs and brushings, to gourmet pet food and treats, litter boxes, toys, beds, water bowls, pet sitting, doggy day care and more.

Why should you care as a pet retailer and pet manufacturer care about what the hotel industry is doing? The key opportunity lies in the ability to capture a niche market and differentiate from your competitors.

These hospitality brands help grow the market by continuing to innovate and adapt to the needs and preferences of pet owners. By offering specialized amenities, services, and experiences for pets, these hotels can attract a larger customer base. Not to mention, marketing initiatives, partnerships with pet-related brands, and engaging with pet owners through social media can also help raise awareness and drive demand for pet-friendly luxury products.

As a pet manufacturer, promoting customized products targeting hospitality brands offering branded logos on your products is a sure way to enhance awareness of your brand and attracts more business from your customers that are not necessarily in the pet industry.

The potential for the pet retailer is limitless! Consider teaming up with a local hotel chain to showcase your products within the hotel’s spa or retail outlets. You could also provide delivery services or have the hotel’s concierge collect items for guests. Another option is to establish an exclusive partnership where the hotel suggests your pet store to guests for items not available at the hotel.

Such hospitality brands as Kona Kai Resort & Spa are making wellness a priority for pooches by offering doggy spa services with spa treatments. Other brands that include The Statler, the Dallas hotel that’s part of the Curio Collection by Hilton, are creating specialized menus for furry guests to enjoy.

With their Fluffy Stay program, during check-in, guests will get a bandana, antibacterial wipes, a dog cookie, and a love letter for your pet. Four-legged guests enjoy custom-made plush pet beds, food and water bowls and a bone-shaped placemat. The room even has a doormat announcing, “There’s a furry guest or two chilling in the room.”

“Properties around the globe like Hotel Indigo Bali Seminyak, Beach, The Park on Main Hotel, Red Mountain Resort in Utah and The Waldorf Astoria DC are going beyond offering traditional pet amenities such as doggy spas or welcome baskets, and instead are focusing their efforts on pet initiatives that are giving back,” noted Claire Strother of IMAGINE PR. “Nestled on Bali’s most Vibrant Beachfront Hotel Indigo Bali Seminyak Beach, is offering spay and neuter services for cats and dogs in the community, along with educational seminars and sharing sessions. Guests can also participate in Paw Yoga, a relaxing practice that includes bonding sessions with furry companions, with the contributions supporting their neutering initiative. Red Mountain Resort in Utah created the Pound Puppy Hike Program, which pairs with a local shelter to allow guests to take these lonesome furry friends on outdoor hikes.”

These efforts underscore the growing importance of pet-inclusive hospitality and how it’s reshaping the hospitality industry.

For today’s savvy pet retailers or manufacturers, it has become essential to consider the hotel industry for strategic reasons. The primary benefit lies in the ability to focus on a distinct market segment, allowing your business to differentiate itself from competitors. Being pet friendly is not only smart business, but it’s also a key to customer loyalty and retention that the pet industry know well.

 

A successful fashion model for 25 years, Ashley Carestia also is founder/CEO of Bark Fifth Avenue, a luxury retail boutique and brand. She has earned the respect of her colleagues through arduous work and dedication, being awarded the Small Business of the Year Award by the Atlanta Women’s Chamber of Commerce, the Women of Influence award from Pet Age and Entrepreneur of the Year by Women in The Pet Industry.