To Remain Relevant, Pet Brands Must Prepare to Pivot
The current economic recession, prompted by the COVID-19 pandemic, looks different from past recessions. Spurred by a public health crisis, it has stimulated extensive and abrupt changes around the world; […]
COVID-19’s Unintended Gift to Pet Brand Marketing
You may already know the Pandemic has served as a great motivator to adopt or add new dogs and cats to the family. The connection of pet ownership to personal […]
Veterinarian Turns Injury into Pet Care Industry Tool
Working with animals has been a fulfilling career choice for me. As a veterinarian, I’m able to provide care and compassion to my patients while maintaining and improving their quality […]
Not All Pets Can Be Recognized as Service Animals
It has long been established that dogs are “man’s best friend,” but animals in general have been a part of human society since the dawn of humankind thousands of […]
The Grooming Sector Will Thrive During, After Pandemic
Since the beginning of the pandemic, many have been taking note of which industries have remained strong despite the recession. The pet industry has often been labeled as “recession-proof,” or […]
DCM: What Pet Owners are Being Told Depends on the Source
Since July 2018, when the Food and Drug Administration (FDA) announced that the agency was investigating reports of canine dilated cardiomyopathy (DCM) in dogs eating certain grain-free foods, many pet […]
Peer-reviewed Studies Would Benefit the DCM Dilemma
Dog owners care deeply about their pets; and providing them a healthy diet is of utmost importance to millions of Americans. Indeed, a trip down the pet food aisle reveals […]
How to Prepare for a COVID-19 Holiday Season
It’s that time of year again—the run-up to the long holiday season. As pet businesses start to think about their holiday deals and marketing campaigns, they also have to […]
Pet Products Offer Added Safety for Nighttime Activities
As of November 1, the sun will rise at 6:36 am and set at 4:56 pm where I reside in Eastern Iowa. This gives us just 10 hours and 20 […]
Canine Challenges: Examining the State of Dog Sales, Sourcing
While we have often focused on the role of reptiles and amphibians in the pet trade—it is our expertise, after all—we would be remiss if we didn’t expound upon the […]
Being Thankful: Expressing Your Gratitude Benefits You, Others
This month, a large portion of the population in the United States will celebrate Thanksgiving. It is a time of reflection and focusing on what we’re grateful for in our […]
Know the Ways to Maintain Employee Morale
Keeping employee morale up can be difficult in the best of times. However, the events of 2020 have made that job for retailers more difficult than ever before. Some retailers […]



















