SuperZoo Enews

Aug 21, 2019

WPA Announces Refresh of Brand

Press release: World Pet Association As the leading association supporting the business needs of pet product retailers, the World Pet Association (WPA) has recently undergone an in-depth evaluation of its mission, service offerings and brand to ensure they are well-positioned to serve retailers and be the catalyst for meaningful collaboration and advancement of the industry. As a mission-based[...]

Aug 21, 2019

Pure and Natural Pet Launches Nine Products

Press release: Pure and Natural Pet Pure and Natural Pet, formerly Pura Naturals Pet launches nine new products across both of their brands; Pure and Natural Pet and Pro-Coat GROOMING. Beth Sommers, president and chief merchandising officer of the newly marketed Pure and Natural Pet stated, “We don’t typically launch this many new products mid-year, […]

Aug 21, 2019

Grandma Lucy’s Introduces New Moxie

Press release: Grandma Lucy’s Grandma Lucy’s—one of the nation’s last remaining family-owned and operated small-batch pet food companies, known for its unique freeze-drying process which preserves the integrity of food and avoids compromising its nutrients, vitamins, color, texture or taste—launches the latest addition to its award-winning product line at SuperZoo. Exhibiting in boot[...]

Aug 21, 2019

SuperZoo 2019 Day 1

This year’s SuperZoo kicked off in Las Vegas, Nevada on Tuesday, August 20.

Aug 21, 2019

Wellness Natural, Best Friends Partnership

Press release: Wellness Natural Pet Food Whether they’re born into a loving family or on a journey from homelessness to a forever home, all pets’ health and happiness begins with a fundamental necessity: a meal that makes a difference. That’s why Wellness Natural Pet Food, the maker of wholesome, nutrient-rich, natural food and treats for cats […]

Aug 20, 2019

Wild Earth Launches Meat-Free Dog Food

Press release: Wild Earth, Inc. Wild Earth, Inc.—a startup using biotech to reinvent the pet food industry—has officially launched the industry’s first line of high-protein, meat-free dog food at this year’s SuperZoo.  Wild Earth has already gained widespread acclaim from pet owners and investors with a successful line of meat-free pet treats and has set […]

Aug 20, 2019

Chris Meloni Promotes Rescue Adoptions

On August 17, NBC and Telemundo-owned stations are teaming up with hundreds of animal shelters and rescues to host Clear the Shelters, a nationwide pet adoption drive to find homes for animals in need. In celebration of “National Adopt A Shelter Pet Day,” which aims to bring awareness to pets that are available for adoption, participating […]

Aug 19, 2019

A Guide to Pet Grooming at SuperZoo

BY LIZ ILLG SuperZoo is THE annual event for any pet professional looking to network, find new products or just learn more about the pet industry overall. From grooming and animal-wellness seminars to competitions, connections, discounts and more, SuperZoo is an event not to be missed by pet groomers across North America. Workshops and Speakers: […]

Aug 19, 2019

Coastal Pet Products Partners with LUMO

Press release: Coastal Pet Products LUMO, the pet products company rooted in ground-breaking innovation and design, is officially launching its new Ridgeback Grooming Tool. The product is showcased at the LUMO booth, #4521 as well as the Coastal Pet Products booth, #4035. “Having been a groomer for over 30 years, I had long struggled with having to switch […]

Aug 19, 2019

ReliOx Launches New Odor Eliminator

Press release: ReliOx Corporation The newest player in the odor elimination market harnesses the power of chlorine dioxide green chemistry with a patented on-demand trigger spray that creates a safe and effective solution proven to eliminate all pet odors. VetiOx, a brand of ReliOx Corporation, is making its debut at SuperZoo.  “This product will fundamentally transform […]

Jun 27, 2018

SuperZoo 2018 Wraps Up

That sure went by quickly! Today is the last day of SuperZoo 2018. It’s the last day to mingle with retailers, manufacturers, distributors and other industry professionals; let’s make the most of it! Stop by the grooming contest area to get a glimpse of the groomers in action. You can also take a look at […]

Jun 27, 2018

Adirondack Pet Food Releases New Formulas, Updated Packaging

Ohio-based BrightPet Nutrition Group, whose portfolio of natural, super-premium pet food brands includes Blackwood, Adirondack and ByNature, will showcase its updated Adirondack formulas and new packaging during SuperZoo. “Our fresh approach to the Adirondack brand is directly inspired by consumer demand for these new formulas,” said Matthew Golladay, president of BrightPet Nutrition Group. �[...]


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