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NPIC to Unveil 7 New Get Naked Products, POP Display at SuperZoo
NPIC announced that it will showcase seven new Get Naked brand products at SuperZoo, booth #250 in the Nature’s Pathway area, as well as a Get Naked Dental Bones POP shipper display. NPIC set out to create a line that covers virtually all stages of a dog’s lifecycle while targeting the most common dog care issues. […]
Gen7Pets Launching New Travel Products for Pets at SuperZoo
Gen7Pets creates products that focus on ease of use, convenience and practicality—all of which are ideal for pet travel and movement. The company is excited to bring its line of pet strollers, car seats, ramps, steps, cots, travel beds and petyards to this year’s SuperZoo tradeshow. Ge7Pets will be at booth #1614 where its entire […]
What to Look Forward to at SuperZoo Day 2
Today promises to be yet another exciting day of networking, buying and learning. The educational seminars wrap up (see schedule below) and the grooming contests continue. Attendees can also view different demonstrations on the show floor, including the Aquascaping one in the Critter Alley Lounge with Oliver Knott and the Terrarium one, also in the […]
Nala Cat, Manny the Frenchie to Make an Appearance at the Halo Booth
Halo announced that leading feline “furfluencer” Nala Cat will join forces with the brand’s official spokespets Lil BUB and Manny the Frenchie to make a difference for all animals. Together, the trio of “furfluencers,” with their combined 15 million+ pet-loving followers, will support Halo’s mission as well as the company’s “New Math” 1+1+1 > 3 […]
The Experience is Everything: The SuperZoo Welcome Letter
By Jacinthe Moreau, President of World Pet Association In today’s tech-savvy society—where no matter what you need, there’s likely an app for that—there are few things you can’t do online. Why, then, do trade shows still matter, at a time when you can search, shop, connect and learn all at your fingertips? Put simply, trade shows […]
Show Floor Game Plan
Do you attend our industry’s trade shows? If you do, you already know the value they return to our industry. If you haven’t been to one before, I make the case here that you should budget at least one trade show a year and if you do it right, attending a trade show can pay […]
WPA, PSC Partner to Connect Responsible Brands and Retailers
The Pet Sustainability Coalition and the World Pet Association announced a partnership that will elevate the pet industry’s focus on sustainable business practices and help retailers better identify manufacturers and brands that meet new consumer demands around responsibly made products. As the natural sector of the pet industry continues to grow, companies are adopting a […]
2018 Pet Age Distributor of the Year: Phillips Pet Food & Supplies
The year is 1938. Seabiscuit beats War Admiral in the “Race of the Century,” WWII is a year away from breaking out and H.G. Wells is causing mass panic in the U.S. with his “The War of the Worlds” radio broadcast. Of course, 1938 is also the year Phillips Pet Food & Supplies got its […]
What to Expect on Trade Show Day #1
More than 21,000 pet industry professionals will be making their way to the Mandalay Bay Convention Center sometime this week for SuperZoo 2018. Today marks day two of SuperZoo’s educational seminars, of which there are more than 70 seminars spanning four main content areas—retail, grooming, service industry and animal wellness. Today also kicks off the […]
2017 Distributor of the Year: General Pet Supply
In most cases, professionals in any sector of the pet industry end up in the market one of two ways. For many (the number of which might surprise an industry outsider), involvement in the pet market is multi-generational, as they are born and raised with family members running a pet business. For others, the path is […]
Putting Grooming on a Pedestal
It’s clear that SuperZoo places an emphasis on grooming. One of the show’s six neighborhoods, “Groomer’s Court,” will be set aside for companies that specialize in grooming products, and the show will also host several grooming contests. According to Judy Breton, the director of Grooming and Special Services for SuperZoo, the choice to do so […]
Better Together: A Note From WPA’s Dave Williams
BY DAVE WILLIAMS, VICE PRESIDENT OF SALES, WORLD PET ASSOCIATION SuperZoo returns to the Mandalay Bay Convention Center in Las Vegas, focused firmly on the partnerships and relationships that truly make the pet industry “Better Together,” a theme that runs through this year’s show. I’ve worked in the pet industry for 44 years for manufacturers, […]
