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SuperZoo Enews Page: 2

Featured: TropiClean Becomes Fully Transparent

TropiClean is committed to meeting pet parents’ needs, and looks to pave the path for the pet industry by changing all its grooming products’ labels to become fully transparent. Not only is it listing the complete ingredient deck beyond what is expected through pet industry regulations, it also removed dyes to offer an increasingly naturally-derived solution […]

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Recap: SuperZoo Day 2

Yesterday marked the third full day of educational seminars and the second opening day of the trade show floor. Grooming contests, demonstrations, retail sessions, and show floor talks were held throughout the day, and retailers continued to make their way through the myriad exhibitor booths. The New Product Showcase Awards were announced toward the end […] Read More →

SuperZoo 2018 Wraps Up

That sure went by quickly! Today is the last day of SuperZoo 2018. It’s the last day to mingle with retailers, manufacturers, distributors and other industry professionals; let’s make the most of it! Stop by the grooming contest area to get a glimpse of the groomers in action. You can also take a look at […] Read More →

Adirondack Pet Food Releases New Formulas, Updated Packaging

Ohio-based BrightPet Nutrition Group, whose portfolio of natural, super-premium pet food brands includes Blackwood, Adirondack and ByNature, will showcase its updated Adirondack formulas and new packaging during SuperZoo. “Our fresh approach to the Adirondack brand is directly inspired by consumer demand for these new formulas,” said Matthew Golladay, president of BrightPet Nutrition Group. “We’ve used […] Read More →

NPIC to Unveil 7 New Get Naked Products, POP Display at SuperZoo

NPIC announced that it will showcase seven new Get Naked brand products at SuperZoo, booth #250 in the Nature’s Pathway area, as well as a Get Naked Dental Bones POP shipper display. NPIC set out to create a line that covers virtually all stages of a dog’s lifecycle while targeting the most common dog care issues. […] Read More →

Gen7Pets Launching New Travel Products for Pets at SuperZoo

Gen7Pets creates products that focus on ease of use, convenience and practicality—all of which are ideal for pet travel and movement. The company is excited to bring its line of pet strollers, car seats, ramps, steps, cots, travel beds and petyards to this year’s SuperZoo tradeshow. Ge7Pets will be at booth #1614 where its entire […] Read More →

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Recap: SuperZoo Day 1

Tuesday, June 26 marked the opening day of the SuperZoo 2018 trade show floor and the second day of educational seminars. From 8 am to 3:30 pm, grooming sessions, retail sessions, service industry sessions and show floor talks continued the show’s educational schedule. Pet professionals learned how to most effectively manage a millennial workforce, attended […] Read More →

What to Look Forward to at SuperZoo Day 2

Today promises to be yet another exciting day of networking, buying and learning. The educational seminars wrap up (see schedule below) and the grooming contests continue. Attendees can also view different demonstrations on the show floor, including the Aquascaping one in the Critter Alley Lounge with Oliver Knott and the Terrarium one, also in the […] Read More →

Nala Cat, Manny the Frenchie to Make an Appearance at the Halo Booth

Halo announced that leading feline “furfluencer” Nala Cat will join forces with the brand’s official spokespets Lil BUB and Manny the Frenchie to make a difference for all animals.  Together, the trio of “furfluencers,” with their combined 15 million+ pet-loving followers, will support Halo’s mission as well as the company’s “New Math” 1+1+1 > 3 […] Read More →

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This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

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