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NPIC to Unveil 7 New Get Naked Products, POP Display at SuperZoo


June 27, 2018

NPIC announced that it will showcase seven new Get Naked brand products at SuperZoo, booth #250 in the Nature’s Pathway area, as well as a Get Naked Dental Bones POP shipper display. NPIC set out to create a line that covers virtually all stages of a dog’s lifecycle while targeting the most common dog care issues. The new line of care products contains Puppy, Skin & Coat, Fitness, Digestive, Joint, Antioxidant, and Senior. To highlight the newness of the line, it features a completely new, unique and modern packaging design that showcases each product’s wholesome ingredients. In addition, the packaging contains a see-through window so the consumer can see what the treats actually look like versus a rendering. The new products will be available in fourth quarter of this year.

The display holds 30, 6.6-ounce bags of Get Naked Dental Bones. The new shipper comes pre-packed with an easy to assemble base and header making displaying the product a snap. The unit will help distributors, chains and dealers increase sales of Get Naked Dental Bones by giving them secondary, off the shelf placement. In addition, the display can be a way to drive impulse sales.

“We have seen studies that suggest displays increase sales by over 200 percent,” NPIC Chief Executive Officer Andrew Kang. “NPIC wants its customers to have all the tools it needs to achieve increased sales.”IMG_5148 (003)

At 62.5” high and 15” wide, the display is a perfect fit for the dog food aisle or at the register area. These locations are big drivers of add-on sales during a shopping trip. NPIC will have special pricing and deals available on the display at its SuperZoo booth.

The company is inviting customers to its booth for a chance to review the new products with its team of product experts. The company is welcoming feedback on the packaging, ingredients and functional areas. While there, retailers and distributors will have the opportunity to win high-value prizes, including Get Naked product and flat screen TVs. Customers may enter to win a Sharp 43” smart TV on each of the three expo days.

“We are aggressively expanding the Get Naked line in fourth quarter 2018,” Kang said. “We recognize that unique, new products that meet pet parents’ and their pets’ needs are the driving force behind increasing sales for NPIC and for our customers. We are looking forward to receiving feedback at SuperZoo.”

Known internally as ‘Project 2.0,’ NPIC set out to improve the efficacy of the seven new Get Naked products. To this end, all varieties of the products include unique ingredients that will be shared with customers who visit the NPIC booth at SuperZoo.

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