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Pure and Natural Pet Launches Nine Products

Pet Age Staff//August 21, 2019//

Pure and Natural Pet Launches Nine Products

Pet Age Staff //August 21, 2019//

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Press release: Pure and Natural Pet

Pure and Natural Pet, formerly Pura Naturals Pet launches nine new products across both of their brands; Pure and Natural Pet and Pro-Coat GROOMING.

Beth Sommers, president and chief merchandising officer of the newly marketed Pure and Natural Pet stated, “We don’t typically launch this many new products mid-year, so we’re excited to head into SuperZoo with new products that complement our current successful line-up. Our focus is and always has been our ingredients and pet wellness. At SuperZoo, customers will see the same friendly faces and products they’ve grown to love at our booth #3159. Our new products will resonate with retailers as they address the many product requests we are always reviewing.”

Seven new products are being introduced to Pure and Natural Pet’s grooming and wellness category. The 3 new shampoos include a 2-In-1 Grain Free USDA Certified Organic Shampoo & Conditioner in Lavender and Mint that’s ideal for pets with allergies. Other new additions to the line include our USDA Certified Organic Itch Relief Shampoo with Neem and Niaouli and time saving 4-In-1 Daily Shampoo in Lavender & Chamomile that cleans, conditions, detangles and moisturizes.

Two new oral care options expand the award-winning USDA Certified Organic Dental Solutions line with a convenient Plaque & Tartar Control Breath Spray and an easy to use air pump Dental Gel in clean mint.

Within its natural cleaning category, the company has added a flushable Grooming & Cleansing Wipe in a soothing Green Tea scent and an enzyme free Fragrance-Free Stain & Odor Eliminator Spray that is endorsed by the national Carpet & Rug Institute with their Seal of Approval for superior carpet cleaning products.

Pro-Coat GROOMING has added two new products: Ear Cleansing Wash to reduce wax build up and remove debris and a latex free disposable Dental Swab that cleans and stimulates gums.

Download the new catalog, or for information on the all-natural and certified organic products at Pure and Natural Pet, visit the websites ( and or call a customer service representative at (844) 698-4367.