In the toy industry, the days of simple and repetitive designs made from environmentally harmful materials are long gone. Since there is no federal standard in place to regulate the manufacturing of toys, pet owners are responsible for researching before buying. Now, more companies are understanding the demand for quality toy products that are free […]
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Consumer Loyalty: Brands Cite Factors in Gaining Pet Parent Trust
When it comes to business, you must gain your customers’ trust if you want your pet brand to prosper. That’s simply common sense. After all, a vast majority of consumers rate a pet brand’s trustworthiness as being an important factor in their purchasing decisions. Therefore, it should come as no surprise that losing the trust […] Read More →
Badlands Ranch: Katherine Heigl’s Pet Brand With a Cause
Katherine Heigl has come a long way since being a child model, starting her career with Wilhelmina Models before turning her attention to acting, making her film debut in That Night when she was just 11 years old. Since then, she’s starred in some of the most popular movies and television shows during her decades-long […] Read More →
Nurture a Dog’s Inner Beast With These Fun, Fashionable Accessories
Accessories are a unique category within the pet industry. The range of products allows for owners to express their personal style and their dog’s personality — whether it be through bowls, leashes, collars, harnesses, toys or clothing — while also fostering the human-animal bond. Humanization remains a dominating trend in the pet space, as people […] Read More →
Best of the Best: Pet Age Introduces 2022 Power 50 List
As we close out 2022, the pet care industry continues to experience a great deal of change. Manufacturers, distributors and retailers struggle to overcome the effects of an ongoing war, a lingering pandemic and supply chain disruptions in what seems to be a tumultuous decade. Inflation, too, is impacting pet products with prices taking enormous […] Read More →
Pet Age Honors 2022 Best Places to Work in the Pet Industry
Over the course of the past two-plus years, workers have reevaluated their lives, and many are quitting to find more rewarding jobs, taking career sabbaticals or starting their own businesses. They’re no longer tolerating bad bosses, inequities, burnout and lack of purpose and meaning at work. They are demanding to be supported and seen by their […] Read More →
The Paw Print: More Pet Brands Making Sustainability Pledge
Known in the booming backyard chicken market for its sustainable insect-based pet food, Grubbly Farms announced in March it was entering the dog treat market. Rather than using traditional protein that is unsustainable and often causes allergic reactions, Grubbly introduced Vroomies, a hypoallergenic and easily digestible dog snack made with farm-fresh vegetables and grub protein. Like the company’s other sustainable […] Read More →
Retailers, Manufacturers Dive Into Pet Food, Treat Sectors
Whether it be on the East coast, middle of the country or the West coast, retailers across the country are hearing the same feedback from their customers regarding food and treat products. The humanization trend is fueling the demand for natural, high-quality products that don’t break the bank. Pet parents are looking for more than […] Read More →
High Fashion: Pet Lovers Are Excited Over Luxury Pet Apparel
When the American Pet Products Association (APPA) released its 2021-2022 National Pet Owners Survey, the data revealed several important trends, including one that was an important factor during COVID: APPA’s survey noted that approximately 73 percent of pet owners agreed that pets bring family members closer together. For many Americans, the humanization of pets has moved […] Read More →
