Ohio-based BrightPet Nutrition Group, whose portfolio of natural, super-premium pet food brands includes Blackwood, Adirondack and ByNature, will showcase its updated Adirondack formulas and new packaging during SuperZoo.
“Our fresh approach to the Adirondack brand is directly inspired by consumer demand for these new formulas,” said Matthew Golladay, president of BrightPet Nutrition Group. “We’ve used our more than 40 years of experience and our slow-cooking process to create foods with the right ingredients containing the proper nutrients to keep pets healthy and ready for their next adventure with their families.”
The Adirondack line features two indoor cat food recipes and four dog recipes, including formulas for small breeds and weight management. Each limited-ingredient recipe is grain-free and crafted with four select ingredients to deliver optimal nutrition for pets with sensitivities. The portfolio contains recipes with a variety of fresh meat protein sources as the number one ingredient to help consumers find the ideal product for their pet. None of the foods contain potato, and all the dog recipes are chicken-free.
The formulas include the following:
Dog
Turkey & Lentils (All Life Stages)
Whitefish & Peas (All Life Stages)
Pork & Lentils (Weight Management)
Menhaden Fish, Turkey & Lentils (Small Breed)
Cat
Whitefish & Whitefish Meal
Chicken & Chicken Meal
The dog food recipes will be available in four-pound, 12-pound and 25-pound resealable bags. The two cat food offerings will be available in 3.5-pound and 11-pound resealable bags.
Each recipe includes nutrient-rich ingredients such as coconut oil for skin and coat support and fava beans, which are high in vitamins and minerals. The formulas are all slow cooked to help enhance the overall flavor, increase nutrient absorption and aid in digestion.
“Our slow-cooking process provides the benefits of greater palatability, increased digestibility and more nutrient availability,” Golladay said. “An independent study conducted by Kansas State University proved the slow-cooking process creates a higher starch conversion, which can lead to increased stamina and energy.”
The new Adirondack pet food will be exclusively sold at independent pet retailers around the country beginning in the fall.
Adirondack and Blackwood Pet Foods will exhibit at Booth #443 at SuperZoo.
