Pounce and Play
Nothing grabs a cat’s attention like a toy. Engaging their inner hunting instincts, kitties love to pounce, chase, bat and gnaw their favorite toy. However, this reaction to toys is more than just their hunting instincts. In fact, this behavior is due to their unique vision. It’s no secret that cats have better night vision […]
Hydrating Nutrition
Cats can be complicated creatures. Some have a love for drinking water and will do so whenever they get the chance, whether it’s sitting on the bathroom sink patiently waiting for their owner to turn the facet on so they can lap water up with their sandpaper tongues, or sneakily sipping from an unattended cup […]
From Bowl to Super Bowl
Impressively, technological advancements today have sky-rocketed from just 10 years ago. Because of this, the simplest and most basic of products are being upgraded to keep up with the latest tech, even the innovations that are not technology-based. The cat sector is no exception, constantly changing and adapting to meet the needs of the consumer […]
Feline Fine Protection
Without a doubt, humans and pets alike don’t like pests. Pests like fleas and ticks can not only be painful inconveniences, they can also be dangerous to all inhabitants of the household. Fleas and ticks are prone to many diseases that can be transferred to pets and humans and make everyone sick. It’s important to […]
Food of the Ages
Cats go through many phases that involve changes in growth and behavior. These phases can be categorized into the six stages of a cat’s life: kitten, junior, prime, mature, senior and geriatric. As cats age, their care requirements change. For example, kittens need a diet that consists of ingredients that are geared towards their growth […]
Looking at Litter
The action of using a litter box to do business stems from a cat’s natural instincts. Tracing back to ancestral roots, cats in the wild cover up their tracks to avoid being eaten or attacked by predators. Per Darwin’s “survival of the fittest” theory, those with better fitness are more likely to survive and reproduce, […]
Sleeping on a Cloud
The term “cat nap” originated from cats’ known ability to sleep for designated periods of time. In fact, on average, cats can sleep between 12 and 16 hours a day or more. They are also known to sleep practically anywhere they see fit, even in tight spaces or positions that may seem uncomfortable, which makes […]
Scratch On, Scratch Off
Cats scratching either humans or household items is common for cat-owning consumers. But many of those consumers do not realize there are many benefits for cat to scratch. It keeps their claws in proper shape, allowing them to shed loose layers from their claws. Removing those dead layers is a key part of keeping their […]
The Great Outdoors
Although not as varied as dog collars and harnesses, this product category for cats offers the same benefits for feline pets. Because of their natural instincts to stalk and pounce, experiencing the outdoors further enhances their abilities while benefits their overall general health and well-being. Naturally, collars and harnesses keep cats secure when pet owners […]
Cat Kibble Made Simple
Many industry experts believe that maintaining a balanced diet of wet and dry food is the most beneficial approach for cats and their overall well-being. According to the 2017-2018 American Pet Products Association (APPA) National Pet Owners Survey, 74 percent of cat owners feed their cats dry food more often than any other type of […]
Contrary to Popular Opinion, Cats Benefit from Regular Grooming
Cats have a universal reputation for being great self-groomers. But it’s also becoming widely acknowledged that a little grooming help on a regular basis can go a long way in preventing hairballs, hair matts and other issues that felines experience, especially as they age and are not as efficient with their own grooming routines. Home […]
Create a Better Life: Specialized Products for Cats Living Longer
Cats are living well into their teens, in part due to excellent nutrition. Now with nutritional insights specifically targeting seniors, the goal is to further extend their longevity and keep them healthy into their golden years. Purina’s Pro Plan PRIME PLUS Adult 7+, backed by a pioneering nine-year study, contains a nutrient blend that has […]