Pet Age


sentiment index
May 2017 – Retailer Sentiment Index


Over the last month, dog food, supplies and accessories made up the majority of retailers’ sales percentages. For next month, retailers expect sales revenue shares to remain relatively stable across all product categories. On average, most customers spent between $11 and $50 per visit to their local pet store, and most retailers expect a 1 […] View Report →

April 2017 – Retailer Sentiment Index


Entering April, sales remained relatively steady. The biggest increases in revenue occurred in the cat, fish and ancillary services categories. In gift sales, there was a decrease in sales revenue, which might be explained by the end of the winter holiday season. Retailers’ predictions for next month’s sales remain similar to predictions from last month. […] View Report →

March 2017 – Retailer Sentiment Index


Entering March, the retailer sentiment is slightly above average, with more than half of retailers (56 percent) predicting a 1 to 5 percent increase in customer spending in the next month. Another 20 percent predict an increase of more than 5 percent. Dog food, supplies and accessories continue to make up most of retailers’ earnings, […] View Report →

February 2017 – Retailer Sentiment Index


The data published in this edition of the Retailer Sentiment Index was collected in December 2016. View Report →

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