Features Category

Feb 1, 2024

New Year, New Toys: Pet Parents Seek Safe, Durable Toys That Encourage Interaction, Stimulate Senses

While the pet industry is one of constant change, what remains the same is the competitive landscape in the toy sector. Thankfully, the list of reliable toy makers is a lengthy one, with such prominent brands being COLLAR Company, Duckyworld, Zee.Dog, Guru Pet, Vee Enterprises and Tall Tails. Dog and cat toys have been experiencing […]

Feb 1, 2024

To Tell the Tooth: From Brushes to Dental Wipes, These Pet Products Have Oral Health Care Covered

It’s widely known that the American Veterinary Medical Association (AVMA) recommends a pet’s teeth and gums be checked at least once a year by a veterinarian for signs of problems and to help keep its mouth healthy. In addition, maintaining a pet’s dental hygiene is a cost-effective precaution for preventing oral infections and diseases. According […]

Jan 1, 2024

Editor’s Select: Products Setting the Gold Standard in the Pet Industry

Nearly two-thirds of U.S. households, or 86.9 million, have at least one pet, according to the American Pet Products Association. Each and every one of those companion animals depends on the pet care industry for their daily needs. However, Pet Age also realizes the immense impact those pet parents have on the pet care industry, and […]

Jan 1, 2024

Feeding Fundamentals: Brands Offer Insights on Nutritional Needs for Puppies, Kittens

Adding a kitten or puppy to the family is an exciting time. However, it can also be overwhelming, especially when it comes to the youngster’s diet. First-time parents of a kitten or puppy may not understand the different development life stages and how breeds affect the process. While feeding a complete and balanced diet is […]

Jan 1, 2024

Cute & Clean: As Grooming Market Grows, Brands Contribute to Pet Industry Success

The grooming sector is booming, thanks in part to more pet parents discovering that the proper treatment of their companion animal’s skin and coat has an enormous impact on its well-being. According to a Market.us report on Globe Newswire, the Pet Grooming Services Market is projected to surpass $10.1 billion by 2032 from $5.3 billion in 2022, and it […]

Nov 1, 2023

Celebrating Certifications: What These Credentials Mean for the Pet Industry

By now, you’ve seen a variety of different emblems on product packages, labels and promotional items. More brands than ever are making certifications a part of their mission of transparency, which is a popular strategy to connect with consumers. Pet Age recently contacted several members of the pet care community to learn more about a […]

Nov 1, 2023

The Power 50: Recognizing the Industry’s Leading Pet Product Manufacturers

As 2023 draws to a close, the pet care industry remains a fast-changing one that continues to experience a great deal of success. After the first two years shining the light on individual members of the pet industry, we are excited to continue the Pet Age Power 50 program with the third annual list focusing […]

Nov 1, 2023

Aging Gracefully: Senior Pets Benefit From Proper Diet, Mental Stimulation

Though all pets age, there is a great deal of variety across the lifespans of popular domesticated species. The point at which a companion animal becomes “aged” varies across species as well as on an animal’s physical characteristics — for example, a dog’s size. A larger 6-year-old dog might be more aged than a small 6-year-old […]

Oct 3, 2023

Content Canines: Today’s Brands Promote a Happy, Healthy Lifestyle for Dogs

According to the 2023-2024 National Pet Owners Survey conducted by the American Pet Products Association, 65.1 million households in the country own at least one dog, making them the most widely owned type of pet in the United States. When it comes to the total number of pets, the survey shows that companion dogs sit […]

Oct 2, 2023

Employee Retention: Advice From Companies Named Best Places to Work in the Pet Industry

Over the last decade, work culture has drastically shifted and companies are changing the ways in which they foster a healthy work/life balance. Remote and hybrid work models are more prevalent as companies are helping to reshape work culture after the pandemic.       Although some companies are focusing their efforts on employee retention, the Global Workplace […]

Oct 1, 2023

Private Label: What Retailers Need to Know When Launching a House Brand

Once seen as cheap and generic imitators of more traditional brands, private label products are now viewed completely differently by consumers. This new perspective has resulted in private label manufacturing becoming a very lucrative business, especially for retailers. In short, private labeling is one of the hottest parts of the pet product industry.   What are […]

Sep 1, 2023

Selecting Supplements That Overcome Today’s Pet Health Issues

Supplements have come to the forefront of the pet industry, thanks to the growing focus on health and wellness by pet parents. Several types of supplements are earning attention from retailers and consumers alike, with trends including condition-specific formulas, life stage-focused and veterinarian-developed products. Among the specific health issues, digestive support supplements are among the [[...]


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