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Features Category

May 1, 2024

Exclusive Interview: Kaley Cuoco Unveils Her Own Effing Pet Brand, Oh Norman!

Not counting commercials, actress Kaley Cuoco first appeared on TV in the 1992 film “Quicksand: No Escape,” which starred Donald Sutherland. In the early 2000s, Cuoco made a major splash with her role as Bridget Hennessy on the ABC sitcom “8 Simple Rules.” With her signature long blond locks and incredibly infectious smile, Cuoco effortlessly […]

Apr 30, 2024

Cattitude! Pet Brands Share Their Insights on the Latest Trends in the Cat Care Sector

Leaders in the cat sector are striving to create products that will satisfy the owner as much as the cat. Whether they are seeking a toy, food, treats or litter, cat parents are looking for products that can serve their cat’s needs during every stage of life development. Pet parents differ widely with what and […]

Apr 30, 2024

Pest Prevention: Plenty of Innovative Products Help Pet Parents Battle Fleas, Ticks

External parasites, like fleas and ticks, are common problems. However, they aren’t just a nuisance, they can cause a pet significant blood loss or anemia if left untreated. In addition, these parasites can carry diseases, which makes it even more vital for the industry to help consumers keep their pets safe from these pests. Some […]

Mar 1, 2024

Innovation in Motion: Global Pet Expo to Showcase Pet Products, Services

Since 2005, Global Pet Expo has been a leading pet industry event that brings manufacturers, buyers, suppliers and distributors together to network and partner. Co-produced by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA), the international event will be showcasing more than 1,000 exhibitors to experience “Innovation in Motion,” which is the t[...]

Mar 1, 2024

Snacking with Purpose: Bet on the Beneficial Ingredients of Functional Pet Treats

Some pet treats are designed for sheer indulgence, a decadent snack for pet parents to spoil and reward their companion dog or cat. However, some treats have been formulated to serve a purpose, be it nutritional or for some other health-related cause. These are functional treats. Functional treats are commonly described as pet treats that […]

Mar 1, 2024

Eco-Conscious Consumers Shape the Future of Sustainable Pet Products

Pet parents have long been pushing for more natural pet products, be it organic ingredients in food and treats, compostable packaging or even environmentally friendly bedding for small animals. In 2021, in response to this consumer demand for natural and eco-friendly products, Petco announced a commitment to increasing its assortment of sustainable products to 50 […]

Feb 1, 2024

New Year, New Toys: Pet Parents Seek Safe, Durable Toys That Encourage Interaction, Stimulate Senses

While the pet industry is one of constant change, what remains the same is the competitive landscape in the toy sector. Thankfully, the list of reliable toy makers is a lengthy one, with such prominent brands being COLLAR Company, Duckyworld, Zee.Dog, Guru Pet, Vee Enterprises and Tall Tails. Dog and cat toys have been experiencing […]

Feb 1, 2024

To Tell the Tooth: From Brushes to Dental Wipes, These Pet Products Have Oral Health Care Covered

It’s widely known that the American Veterinary Medical Association (AVMA) recommends a pet’s teeth and gums be checked at least once a year by a veterinarian for signs of problems and to help keep its mouth healthy. In addition, maintaining a pet’s dental hygiene is a cost-effective precaution for preventing oral infections and diseases. According […]

Jan 1, 2024

Editor’s Select: Products Setting the Gold Standard in the Pet Industry

Nearly two-thirds of U.S. households, or 86.9 million, have at least one pet, according to the American Pet Products Association. Each and every one of those companion animals depends on the pet care industry for their daily needs. However, Pet Age also realizes the immense impact those pet parents have on the pet care industry, and […]

Jan 1, 2024

Feeding Fundamentals: Brands Offer Insights on Nutritional Needs for Puppies, Kittens

Adding a kitten or puppy to the family is an exciting time. However, it can also be overwhelming, especially when it comes to the youngster’s diet. First-time parents of a kitten or puppy may not understand the different development life stages and how breeds affect the process. While feeding a complete and balanced diet is […]

Jan 1, 2024

Cute & Clean: As Grooming Market Grows, Brands Contribute to Pet Industry Success

The grooming sector is booming, thanks in part to more pet parents discovering that the proper treatment of their companion animal’s skin and coat has an enormous impact on its well-being. According to a Market.us report on Globe Newswire, the Pet Grooming Services Market is projected to surpass $10.1 billion by 2032 from $5.3 billion in 2022, and it […]

Nov 1, 2023

Celebrating Certifications: What These Credentials Mean for the Pet Industry

By now, you’ve seen a variety of different emblems on product packages, labels and promotional items. More brands than ever are making certifications a part of their mission of transparency, which is a popular strategy to connect with consumers. Pet Age recently contacted several members of the pet care community to learn more about a […]