Featured: Making a Splash: Pet Brands Discuss Today’s Toy Trends to Watch

In the toy industry, the days of simple and repetitive designs made from environmentally harmful materials are long gone. Since there is no federal standard in place to regulate the manufacturing of toys, pet owners are responsible for researching before buying. Now, more companies are understanding the demand for quality toy products that are free […]

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Consumer Loyalty: Brands Cite Factors in Gaining Pet Parent Trust

When it comes to business, you must gain your customers’ trust if you want your pet brand to prosper. That’s simply common sense. After all, a vast majority of consumers rate a pet brand’s trustworthiness as being an important factor in their purchasing decisions. Therefore, it should come as no surprise that losing the trust […] Read More →

Badlands Ranch: Katherine Heigl’s Pet Brand With a Cause

Katherine Heigl has come a long way since being a child model, starting her career with Wilhelmina Models before turning her attention to acting, making her film debut in That Night when she was just 11 years old. Since then, she’s starred in some of the most popular movies and television shows during her decades-long […] Read More →

Nurture a Dog’s Inner Beast With These Fun, Fashionable Accessories

Accessories are a unique category within the pet industry. The range of products allows for owners to express their personal style and their dog’s personality — whether it be through bowls, leashes, collars, harnesses, toys or clothing — while also fostering the human-animal bond. Humanization remains a dominating trend in the pet space, as people […] Read More →

Healthy Aging: Mature Pets Benefit From Senior-Specific Products

According to the American Veterinary Medical Association, cats and small dogs are generally considered geriatric at the age of 7 years old. Larger breed dogs tend to have shorter life spans and are considered geriatric when they are approximately 6 years old. When a pet gets older, there are physical side effects as well as […] Read More →

Dog Food & Treats: Satisfy Their Appetite While Boosting Your Sales

The year 2022 started with consumers feeling the pain of rising prices among pet products. The January 2022 survey of pet owners by Packaged Facts reported that 20 percent of pet parents were facing “significant challenges” from the rising cost of pet food. In addition, a 2022 survey of over 1,000 U.S. dog parents by […] Read More →

Best of the Best: Pet Age Introduces 2022 Power 50 List

As we close out 2022, the pet care industry continues to experience a great deal of change. Manufacturers, distributors and retailers struggle to overcome the effects of an ongoing war, a lingering pandemic and supply chain disruptions in what seems to be a tumultuous decade. Inflation, too, is impacting pet products with prices taking enormous […] Read More →

Pet Age Honors 2022 Best Places to Work in the Pet Industry

Over the course of the past two-plus years, workers have reevaluated their lives, and many are quitting to find more rewarding jobs, taking career sabbaticals or starting their own businesses. They’re no longer tolerating bad bosses, inequities, burnout and lack of purpose and meaning at work. They are demanding to be supported and seen by their […] Read More →

The Paw Print: More Pet Brands Making Sustainability Pledge

Known in the booming backyard chicken market for its sustainable insect-based pet food, Grubbly Farms announced in March it was entering the dog treat market. Rather than using traditional protein that is unsustainable and often causes allergic reactions, Grubbly introduced Vroomies, a hypoallergenic and easily digestible dog snack made with farm-fresh vegetables and grub protein. Like the company’s other sustainable […] Read More →

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Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

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