Features Category

Sep 1, 2023

Selecting Supplements That Overcome Today’s Pet Health Issues

Supplements have come to the forefront of the pet industry, thanks to the growing focus on health and wellness by pet parents. Several types of supplements are earning attention from retailers and consumers alike, with trends including condition-specific formulas, life stage-focused and veterinarian-developed products. Among the specific health issues, digestive support supplements are among the [[...]

Aug 1, 2023

Choosing Chews: Dogs Have Something to Sink Their Teeth Into

Chewing is a natural canine instinct that relieves the pain of teething, exercises jaw muscles, and cleans teeth. Chewing is also great for beating doggy boredom and can help your dog relieve anxiety or frustration by giving them something enjoyable to focus on. There are many kinds of chews on the market, making it an especially exciting sector for retailers as it generates [&hell[...]

Aug 1, 2023

SuperZoo 2023: An Unforgettable Experience for Building Business Connections

August in Las Vegas means one thing to the pet industry. It’s time for thousands of members of the pet care community to gather for SuperZoo at the Mandalay Bay Convention Center from August 16 to 18, with educational sessions commencing on August 15. SuperZoo’s sold-out 2023 trade show floor will span over 300,000 square […]

Aug 1, 2023

Let’s Celebrate! These Festive Products Will Get Pets in the Holiday Spirit

With fall around the corner, the winter holiday season isn’t far behind, and retailers are preparing for those customers looking to spoil their beloved pets with presents. As pet companionship continues to thrive, animals are considered part of the family now more than ever, which means being a part of holiday celebrations. Holiday products make […]

Jul 1, 2023

Trust, Transparency Draw Brooke Shields to Pet Industry, CBD Health Sector

It’s been a busy year for model, actress and icon Brooke Shields. She recently earned accolades as the subject of “Pretty Baby: Brooke Shields,” the 2-part documentary that reveals her intelligence, vulnerability and humanity while reflecting on her turbulent career and the personal struggles that she had to overcome throughout her life.  Since she was […]

Jul 1, 2023

Diet Diversity: What’s Driving Today’s Popular Pet Food Brands

The humanization of pets and premiumization of products appear to have gone hand in hand for several years. As humans have learned more about their own health and how their food is made, those concerns have begun to extend to their pets. Pet foods that are nutritious and sustainable remain at the top of the […]

Jul 1, 2023

Building Bonds: Pet Brands Help Connect Consumers, Companion Animals

The human-animal bond is a mutually beneficial and dynamic relationship between people and animals that is influenced by behaviors that are essential to the health and well-being of both. This includes, among other things, emotional, psychological and physical interactions of people and their pets.  According to Human Animal Bond Research Institute (HABRI), millions of Americans view […]

Jun 2, 2023

Critter Crowd Pleasers: Small Animal Pet Products Provide Sales Boost

Pet ownership in the United States has continued to climb over the past three decades, according to surveys conducted by American Pet Products Association. The percentage of pet-owning households has grown from 56 percent in 1988 (the first year the survey was conducted) to 66 percent in 2023, based on the 2023-2024 National Pet Owners […]

May 15, 2023

At The Helm: Women Leaders Overcome Obstacles to Drive the Pet Industry

Successful women leaders, both in and out of the pet industry, are typically described as being highly determined, wildly passionate and have the enthusiasm and strength to persevere under any circumstances. While women-owned businesses are in the minority, their numbers have increased significantly in recent years. In fact, they are catching up to male-owned businesses and, […]

Apr 1, 2023

Pet Brands Examine Sustainability, Reduce Environmental Impact

Every action we take affects the health of our planet. From the products that humans use to the products made for our pets, production processes and consumption methods are impacting the planet, and not in a favorable way. As awareness of the harm spreads, pet parents are seeking brands that align with their views.    Pet […]

Apr 1, 2023

Pet CBD Overcomes Regulatory Hurdles to Ride Health, Wellness Wave

Forecasted to reach $1.71 billion in sales by 2030, the pet CBD supplement and treat market is rapidly expanding, despite recent pummeling from FDA regulatory uncertainty.   According to Grand View Research, the pet CPD business is expected to produce $248.3 million in sales in 2023 and then continue increasing at a 31.8 percent CAGR (compound […]

Mar 1, 2023

Consumers Seek Solution-Focused Pet Snacks With Functional Ingredients

In today’s world, pet parents have a wide array of treat options to choose from, as natural chews and yak cheese are in the same segment as biscuits and jerky treats. With pet parents spending more one-on-one time with their companion animals, people are spoiling their them with snacks for just being their beloved fur […]


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