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The Paw Print: More Pet Brands Making Sustainability Pledge
Known in the booming backyard chicken market for its sustainable insect-based pet food, Grubbly Farms announced in March it was entering the dog treat market. Rather than using traditional protein that is unsustainable and often causes allergic reactions, Grubbly introduced Vroomies, a hypoallergenic and easily digestible dog snack made with farm-fresh vegetables and grub protein. Like the co[...]
Retailers, Manufacturers Dive Into Pet Food, Treat Sectors
Whether it be on the East coast, middle of the country or the West coast, retailers across the country are hearing the same feedback from their customers regarding food and treat products. The humanization trend is fueling the demand for natural, high-quality products that don’t break the bank. Pet parents are looking for more than […]
High Fashion: Pet Lovers Are Excited Over Luxury Pet Apparel
When the American Pet Products Association (APPA) released its 2021-2022 National Pet Owners Survey, the data revealed several important trends, including one that was an important factor during COVID: APPA’s survey noted that approximately 73 percent of pet owners agreed that pets bring family members closer together. For many Americans, the humanization of pets has moved […]
SuperZoo Exhibitors Share What Attendees Can Expect This Year
Produced by the World Pet Association (WPA), SuperZoo will kick off with education sessions that begin August 22, providing the industry’s most robust professional learning curriculum that features expert-led retail and animal-wellness sessions. “Last year, SuperZoo was just what the pet community needed to reconnect, learn and get business done, and we can’t wait to […]
‘Tis The Season to Start Planning Holiday Pet Product Offerings
It’s well known that there’s been a sizeable increase in pet ownership in the United States, and with more people working from home, they are presented with an abundance of time to interact and play with their pets. That also means a stronger desire to spoil these companion animals. With the upcoming fall and winter […]
Pet Product Innovations Keep Companion Animals Healthy
The pet care industry, which hit a record $123 billion in sales in 2021, is projected to grow to $275 billion by 2023, according to Morgan Stanley. The increase in spending will be driven by new pet ownership, says a recent AlphaWise survey that showed almost two-thirds of 18-to-34-year-olds plan to get a pet in […]
Dog, Cat Food Brands Reflect on Consumer, Nutritional Trends
Final sales data for 2021 have revealed that the U.S. pet care industry reached a new mark of $123 billion, with pet food alone hitting $51 billion, according to the American Pet Products Association (APPA). For pet food, the largest segment of the overall pet industry, sales increased 13.6 percent over the previous year, according […]
On the Move: Form, Function Drive Leashes, Collars & Harnesses
The list of essential products that every dog or cat parent needs must always include leashes and collars/harnesses. Collars, especially those with ID tags, are often required in many municipalities. Meanwhile, leashes are not only required in most cities, they’re also an important training tool for puppies. When it comes to leashes, retailers are advised […]
Fine Feline: Stay-At-Home Pet Parents are Influencing Cat Trends
When work from home began amidst the COVID-19 pandemic, many cat parents found themselves increasingly aware of their pet’s habits. The humanization trend continues to dominate the market with clever marketing that targets cat parent’s demands. The growing understanding of cat nutrition and well-being means the industry has been pressured to offer transparency in […]
Home, Sweet Home: Innovations Make Habitats Enjoyable for Pets, People
With the rise in new pet acquisitions during the COVID-19 pandemic – specifically, three of the four main “other pet” types – manufacturers, brands and retailers have the opportunity to reach a new audience of consumers. These new pet parents are eager to shop for a setup and other supplies to care for the new […]
Lucky Dog: How Canines Have Inspired the Life of John O’Hurley
TV and film actor John O’Hurley found mainstream stardom in 1995 when he portrayed J. Peterman, a fictionalized version of clothing catalog entrepreneur John Peterman, on the hit sitcom “Seinfeld.” The role earned him a Screen Actor’s Guild Award. Since 2002, the self-proclaimed dog lover has been seen on NBC by millions of homes every […]
The Right Stuff: Brands Break Down Hemp-CBD Market
Cannabidiol (CBD) is just one of the over 150 phytocannabinoids found in the Cannabis Sativa plant. Using CBD for its health benefits is one of the most energized wellness trends happening today thanks to more robust data, better knowledge and changing laws that have facilitated CBD’s wellness potential. Of course, pet lovers want to share […]
