SuperZoo Exhibitors Share What Attendees Can Expect This Year

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Produced by the World Pet Association (WPA), SuperZoo will kick off with education sessions that begin August 22, providing the industry’s most robust professional learning curriculum that features expert-led retail and animal-wellness sessions.  

“Last year, SuperZoo was just what the pet community needed to reconnect, learn and get business done, and we can’t wait to do it again this year,” said Vic Mason, president of WPA. “Our 2022 event is, once again, the can’t-miss industry event packed with an unparalleled marketplace of debut products, expert-led education, and most importantly, a place to reconvene with like-minded industry professionals.”  

For more than 70 years, SuperZoo has held the reputation as the industry’s most productive and vibrant trade show. This year’s event will deliver a 300,000-square-foot show floor that will be the setting for nearly 1,000 exhibitors offering the most comprehensive collection of upcoming products and technology. Among this year’s featured exhibitors are Nestlé Purina, Hill’s Pet Nutrition, Elanco Animal Health and Zoo Med Labs. 

All attendees will have access to the New Product Showcase, featuring more than 700 new industry products before they hit shelves, the hottest startups in Emerging Brands and five additional dedicated areas.  

• Natural and Health: The latest in-demand pet supplements and preventative health products to support animals’ well-being. 
• Specialty and Lifestyle: The fanciest address in town, featuring stylish accessories for the well-dressed pet. 
• Farm and Feed: A comprehensive range of supplies for everyone from the commercial rancher to the urban farmer. 
• Aquatics, Reptiles, Birds and Small Animals: For the small but mighty, this section features products designed for the care of aquatic animals, birds, reptiles and other small pets. 
• Groomer’s Marketplace: Scissors, styling products and more to stay a cut above. 

The following brands shared with us what attendees can expect from them during the 3-day trade show.  

BARKWORTHIES
Barkworthies was created as a new class of dog chews; premium products free from artificial preservatives, additives and ingredients. “From Moo to Chew” is the new marketing campaign that highlights the careful steps taken in producing its all-natural beef chews. It starts with the finest free-range, grass-fed beef sourced from Columbia, Brazil and Argentina and ends in high quality chews like the new Barkworthies Cheeky Bully Sticks and AllStar All-Natural Dental Chews.

Cheeky Bully Sticks are made from collagen-rich, protein-packed cow cheeks. They have the flavor and long-lasting chew times you expect from a bully stick, but with added benefits supporting joint and mobility, dental, coat and digestive health. All-Star All-Natural Dental Chews let your furry friend shine minus the dog breath. The star-shaped dental collagen chews help clean difficult-to-reach areas of the mouth with tasty beef collagen that promotes healthy coats, joint mobility and smooth digestion.

Visit the Barkworthies team at booth 1956. The brand is offering special product deals, raffles, prizes and in-booth trick dog demos featuring celebrity dog trainer/behaviorist Larry Kay.

BOWSERS 

Bowsers makes beds that dogs love and owners are proud to have in their homes. The brand is the market leader in trendsetting, distinctive, premium quality pet beds. The brand’s functional and stylish beds are expertly designed by its in-house design team. By carefully choosing its fabric collection and premium quality materials, Bowsers sets itself apart from its competition. There is truly no equal. Bowser Beds are handmade at its factory in Toronto, Canada. The brand’s skilled seamstresses have expert precision and unwavering attention to detail, taking pride in each and every bed they make. 

The Bowsers team members are looking forward to seeing their customers in person at SuperZoo, and they are excited to show off the brand’s latest designs and fabric collections. Don’t miss the Bowsers show special. Please stop by Bowsers at booth 6025. 

EARTH ANIMAL 

Earth Animal, a pioneering company in the industry for 40+ years, is bringing a new experience to SuperZoo this year. Always looking to offer something fresh and exciting to retailers, this year’s booth will take visitors on a journey that shows them “Another Way” to sell through education and activation, complete with several drawings to win fun Earth Animal prizes, including No-Hide Chews.   

The company will dig deep into the attributes and benefits of its three premium product lines: Dr. Bob Goldstein’s Wisdom Dog Food, No-Hide Chews, and Nature’s Protection. In addition to showing how each category excels in terms of intended performance, clean ingredients, and sustainability, visitors will see award-winning displays and signage that’s available to create outstanding visual merchandising.  

This year’s big reveal will be a new limited-edition No-Hide, called The BARBEQUE. Come see what it’s all about and enter a drawing for a red charcoal grill.  

There will be a strong emphasis on education through the nascent Earth Animal Academy (EAA). This flexible learning platform is a huge hit with retailers and is proving that “Science + Smarts = Sales.” Come explore EAA for a chance to win an Earth Animal branded Cycle Force bike.  

Earth Animal will be sponsoring and hosting the Pet Sustainability Coalition’s event, Got Plastics? We Got Solutions, from 4 to 5 p.m. EST on August 23. Register when you visit Earth Animal at booth 3839.   

FLINGERZ 

Flingerz Pet designs interactive throw toys that deliver “Tail Waggin’ Fun.” The brand’s patented Flingerz launcher and proprietary treat-holding ball are the core of the Flingerz toy line, and now they’re accompanied by the new lines of fling-able plush toys, Funki and Furry Flingerz. 

Unveiled at Global Pet Expo in March 2022, Funki Flingerz immediately caught the attention of buyers and pet lovers alike and took home the Best in Show award for Dog Products at the New Products Showcase Awards. Funki Flingerz feature four adorable characters made of high-quality materials and include an internal squeaker. The patented TPR insert allows the Funki Flingerz to easily slide onto the throwing handle and fling long distances. The aerodynamic handle is designed to fit all Flingerz products, including the treat holding ball and the new plush toy lines.  

Following up the success of Funki Flingerz, Flingerz Pet is launching a new collection at SuperZoo 2022 called Furry Flingerz, an exciting toy line that features fling-able plush woodland critters for dogs to chase.  

Flingerz toys are exclusively distributed through Phillips Pet Food & Supplies in the United States. International distribution is available through Flingerz Pet. All three lines are available for viewing and ordering at booth 5011. Come see why Flingerz won Best in Show at Global Pet Expo; the first 150 visitors to the booth get a free Flingerz toy.  

HAPPY HOWIE’S 

Henry Ford didn’t invent the car, but he perfected how cars were made in his time.  Happy Howie’s didn’t invent the meat roll, but the brand perfected it. 

Meat Rolls were around long before we began making dog treats. At our founding in 2007, we inherited recipes for making meat rolls and other treats. At first, the meat rolls received little attention from customers. But then, something unexpected happened.  When the brand first began donating treats to shelters, they asked for meat rolls. Over time, Happy Howie’s learned that dog trainers at these shelters were using meat rolls to train and help rehabilitate dogs. Trainers told the brand how they were using its meat rolls and that easy-to-handle natural treats were important to them. This filled Happy Howie’s with excitement because it showed us how to make the world a better place. 

Before the brand could embark on a journey to change the world, it had to make important changes. From 2017 to 2022, Happy Howie’s worked hard to make the recipe better and made large investments to improve the meat roll’s quality, safety and production capacity. Now that the brand reached its first goal of perfecting the meat roll, it’s time for the next one: Meat Rolls for Every Dog Trainer. 

Come see Happy Howie’s at booth 1681, where you’ll learn more about how the pet industry’s only treat in roll form can help you grow your business. 

HEALTHY HEMP PET 

As a leader in pet hemp products, Healthy Hemp Pet Company continues to excel in product integrity, research and pet wellness advocacy. Its premium, tested, and trusted USDA certified organic hemp products continue to deliver the highest quality in pet CBD. Each of our vet-formulated products are faithful to our mission in helping all pets live their best life. 

Since 2014, the brand’s standards of excellence and its passion for pets continue to inspire its research and education efforts, product development and accessibility. The brand is excited for SuperZoo, where it will be launching its new, 16-ounce size CannaNatural along with its reformulated CannaDrops Immune 5 Blend and CannaCrush Immune. New package redesigns will also be unveiled.

Along with founder Dave Merrell, the team looks forward to welcoming attendees to booth 3979, where they can try a sample and walk through the complete product line. The team will be available to discuss all things hemp health, answer questions and introduce attendees to the brand’s premiuim health products. Show special will be 20 percent off orders placed during the show.

HEATHER’S HEROES
Heather’s Heroes is a world-famous producer of dog training tools. Located in beautiful Utah, the brand designs, develops, produces and proof “dog-approved” products. By providing tools, methods and education to dog professionals and owners, Heather’s Heroes strives to see human and dog relationships transform from confusion, frustration, disrespect or total absence into relationships of respect and clear understanding.

The brand’s patented tool, known as The Sidekick, is the most effective tool to calm excitement, fear, anxiety, leash reactivity and aggression by tapping into a dog’s naturally ingrained instincts. More than the average leash, this is a training tool that can improve behaviors, transform relationships, and save lives. Visit Heather’s Heroes at booth 6256 to meet founder Heather Beck, learn how the brand’s products work and get special pricing that’s available only during SuperZoo.

JAX & CALI
Miami-based Jax & Cali Grooming Products are manufactured in the United States using only the highest quality all-natural ingredients. The all-women operated company is owned by the mother/son duo of Gail Beregovich and Andres Beregovich. Together they have created solution-oriented all-natural grooming products for dogs and cats including tear stain wipes in the form of mitts that are formulated using colloidal silver and boric acid. These ph-balanced wipes are tested and proven to eliminate most stains caused by porphyrin and target yeast and moist dermatitis naturally occurring around the pet’s eye.

The brand’s Ear Swabs contain ImmunoSEB, a robust blend of nine antioxidant enzymes that cleanses, loosens and removes ear wax while working to resolve ear infections. Meanwhile, its Paw Protect is designed to protect paws, noses and elbows against harsh conditions using hemp seed oil and shea butter. The brand also makes Toothbrush Wipes, which fit over a pet parent’s two fingers and are safe for both dogs and cats. The wipes help prevent periodontal disease while promoting white teeth and fresh breath. Visit booth 3818 to learn how Jax & Cali’s mission is to push the boundaries by developing pet products based on emergent trends in nutrition and wellness.

MYFAMILY 

MyFamily is an Italian company whose goal is to improve the lifestyles of pets and owners with its 100 percent Italian-made innovative accessories. Following a philosophy linked to design and craftsmanship, the product that made the company famous is the visible ID tag. MyFamily also created Techla, the innovative engraving machine that allows retailers to offer its ID tags instantly personalized. The revolutionary system can be found in more than 80 countries and is now available in an XL version, that has attention grabbing 18.5-inch touch screen and even friendlier user interface. 

In addition, collars, leashes, and harnesses have recently been added, complementing the more than 600 different tag designs MyFamily has to offer. From the luxurious supple leather of “Hermitage,” striking style of “London,” to the cutting edge of “memopet,” that can store a pet’s health and wellness information, every collection delivers something truly unique to the market. 

Every MyFamily product is made by skilled minds and hands, with the safety of pets, as well as their style, on their mind. You can discover and feel the quality of the products up close during SuperZoo at booth 4831.  

PETFX 

PetFX is a super-premium pet supply company that develops products in several different categories of the pet industry sector. Made in the U.S.A., the brand’s mission is to research and develop cutting-edge solutions to help your pets feel their very best.

The brand’s proprietary, doctor-formulated products utilize the proven power of hemp oil to deliver a superior quality product to your dog. CannaLove offers shampoos, supplements, and infusions that are all doctor-formulated. PetFX’s supplements and infusions come with the NASC seal of approval, signifying a commitment to quality, vigilance, and continuous improvement to promote the well-being of companion animals. The brand’s supplements and infusions are non-GMO with no corn, wheat or soy and no added salt or sugar.

PetFX also considers giving back to be part of our mission. That’s why the brand created a program called Rescue of the Month. Each month, PetFX partners with a nonprofit no-kill shelter and donates a portion of all sales to the chosen shelter. During the monthlong partnership, PetFX works closely with each shelter to provide support through donations and supply boxes for the shelter animals. In addition to assisting shelters, PetFX also believes in providing adoption support aiming to help adoptable dogs who have been waiting for their fur-ever homes.  

PETRAGEOUS DESIGNS

For nearly 18 years, PetRageous Designs has been a clear leader in pet dinnerware. The brand is an innovator that pioneered the way retailers and consumers view pet dinning. The brand’s founders, with over 100 combined years of retail experience, recognized pet feeding and watering as a complement to home décor. You can see this innovation in the 2022 line of dinnerware that includes new modern stoneware collections and the Milos collection of stainless-steel bowls. 

In the brand’s progression, PetRageous Designs also has been persistent at developing new product categories and has emerged as leaders in pet toys, dog apparel and feeding mats. Its core principles include keeping colors, styles and trends in home décor and human fashion top-of-mind. PetRageous Designs products and the brand are recognized for creating trends across all these categories. Licensed partnerships with globally recognized brands such as Eddie Bauer underscore the company’s capabilities in on-trend product development. 

The strategic retail savvy of the company’s seasoned founders and the versatility of its young and creative team members enables PetRageous Designs to remain at the forefront of all these market segments. The brand offers extraordinary and unrivaled pet products. See these products, including its Fall 2022 apparel assortment, at booth 4275. PetRageous Designs will be offering up to 20 percent in show special discounts. 

PORTLAND PET FOOD
Since 2014, Portland Pet Food Company has manufactured innovative, human-grade dog meals and treats for dogs. This year, the brand is excited to launch its biggest innovation yet; a new line of products for cats. The new Homestyle Meals for Cats are fresh, ready-to-eat, human-grade meals that are shelf stable for two years with no additives or preservatives. Available in Salmon N’ Pumpkin and Chicken N’ Pumpkin, they are great for people looking to add a boost of natural nutrition to their cat’s diet.

As with the rest of Portland Pet Food Company’s products, the new cat formulas are entirely sourced and made in the U.S.A. This sourcing process better ensures the quality of ingredients, and can better insulate Portland Pet Food Company from global supply-chain issues, making them a reliable option for customers looking to enhance their cat’s nutrition.

In addition to the launch of the cat line, Portland Pet Food will be displaying its new line of Brew Biscuit packaging, which better calls out the upcycled spent grain in the product – a great, sustainable treat for any beer lover. Visit the brand at booth 1981 to learn about the show special; all orders received during the show will be 20 percent off.

PURE CRAVINGS

Pure Cravings is the only 100 percent mercury-tested fish for cats. With an industry-proven mercury-testing technology and dedication to feline health, Pure Cravings is setting a new, unmatched standard for pet food purity. 

Pure Cravings is on a mission to protect cats from mercury, and we test every single tuna and salmon, and every catch of sardines and mackerel to a mercury limit that is over 14 times lower than the FDA human standard. Using our AOAC performance-certified technology, Pure Cravings tests more than 10,000 fish per day and only buys those fish that meet the brand’s strict standards (0.07 ppm or lower) and targets set by pet health experts.  

Pure Cravings is human-grade, grain-free and uses only non-GMO ingredients. This premium superfood is packed with lean protein and vital oils. Pure Cravings hand selects fish, fillets and gently cooks whole-loin cutlets in gravy to maintain critical vital oils like Omega-3s and 6s. Our fish protein is 100 percent sustainably wild-caught and traceable. Come say hello to the Pure Cravings team at booth 4168 to get your samples of award-winning Pure Cravings Cutlets in Gravy and to learn more about the brand’s 25 percent off SuperZoo Show Special.  

REPTILES BY MACK
Reptiles by Mack has been producing the highest-quality captive-bred reptiles for more than 35 years. Specializing in reptiles that make great pets and thrive in captivity, Reptiles by Mack strives to set industry standards for delivering healthy reptiles to pet stores. Reptiles by Mack is now bringing that same quality consumers expect from their pets in the company’s very own line of reptile food.

Mack’s Natural Reptile Food seeks to provide top of the line live insects and frozen rodents to pet stores in attractive packaging. Beginning with frozen rodents, Mack’s Natural Reptile food has expanded to Dubia roaches, mealworms, superworms, hornworms and crickets. All Reptiles by Mack’s insect and rodent lines are available in multiple sizes and quantities.

Reptiles by Mack seeks to become your one-stop shop for reptiles and their food, eliminating the need to purchase from multiple places, reducing time, effort and shipping costs. Stop by booth 5318 to speak with Reptiles by Mack representatives.

SPOILED ROTTEN DOGZ 

Spoiled Rotten Dogz (SRD) is a lifestyle brand geared to dog lovers. As a wholesaler, SRD’s mission is to provide unique products to boutiques and small retailers that help to distinguish them from big box stores and online retailers and also provide them with a competitive edge.  

SRD’s products are instantly recognizable for their vintage style. The high-quality apparel and gift items are known for witty, sentimental and irreverent sayings. Most of the shirts are garment dyed (and preshrunk) which dovetails with SRD’s chill vibe. The collection also includes hats, messenger bags, vintage wood signs and magnets. New designs are launched each season which allows for the store owner to have a constant refresh.  

SpoiledRottenDogz founder John Plausse invites SuperZoo attendees to stop by booth 4871 so that they can see the cool products in person. The brand’s show special is 10 percent off orders over $500 placed at show.  

SQUAREPET NUTRITION

SquarePet Nutrition is driven by a commitment to continuous improvement and innovation. The SquarePet management and sales team will be at booth 4063 to meet with retailers and attendees.  

SquarePet’s VFS (Veterinarian Formulated Solutions) line has been designed and created by SquarePet’s team of veterinary professionals, including board-certified veterinary nutritionists and PhD animal nutritionists, to provide a portfolio of premium and all-natural solutions-based diet options to help support a dog’s individual needs. SquarePet is excited to announce the high-performance, high-protein additions to the VFS® product line with POWERHOUND and POWERCAT.  

VFS POWERHOUND is energy dense, high protein canine nutrition with guaranteed ultra-low carbohydrates tailored for performance. The high meat-based protein nutrition found in VFS POWERHOUND supports energy demands, strong muscles and bones, and promotes lean body mass for optimum body condition and weight control. 

VFS POWERCAT is obligate carnivore nutrition specifically formulated to match the needs of the unique feline metabolism. High meat-based protein paired with ultra-low carbohydrates provide the carnivorous amino acids required by hypercarnivores to help promote strong muscles and a lean and fit body condition.  

The VFS Power series provides expansion to the already existing premium solutions-based nutritional options that support the needs of individual dogs including VFS Active Joints, VFS Skin & Digestive Support, VFS Ideal Digestion, VFS Low Phosphorus Formula, and VFS Low Fat Formula. 

SUPREME PETFOODS
Supreme will be showcasing its popular Science Selective and Tiny Friends Farm ranges, two of the strongest performing brands in the small pet sector, at booth 5107. As the widest range of veterinary-recommended speciesspecific foods, Science Selective supports
optimum digestive health and meets the unique nutritional needs of small pets. Developed by veterinary experts and nutritionists, the range is trusted by owners and receives high brand loyalty.

Multi-award-winning Tiny Friends Farm (TFF) offers fantastic value for money with no compromise on quality. The wholesome fun range, including Russel Rabbit and Gerty Guinea Pig, is made with natural ingredients for optimum digestive health. As for all Supreme Products, local ingredients are prioritized.

Building on exceptional growth of the last two years, Supreme is launching new products in both ranges. Science Selective Junior Guinea Pig food will expand the Selective range, while TFF Harry Hamster Fruity Nutty Mix adds an exciting new flavor variant to the TFF range. In addition, innovative new marketing campaigns are aimed at boosting brand awareness across a worldwide market. The Science Selective Food For Life campaign features a commercial targeted at YouTube, Instagram and Facebook, while the TFF Great Value campaign focuses on fun characters to build emotional connection with great value, quality products. The future is looking bright at Supreme.

SWEDENCARE USA 

Swedencare USA is the U.S. and Canadian manufacturer of ProDen PlaqueOff, an oral healthcare product developed in Sweden. Following trials, PlaqueOff has become the premier dental product for participants’ pets. Swedencare’s dental product line includes ProDen PlaqueOff® Powder for dogs and cats, a pet food supplement containing the natural and organic ProDen® – shown in clinical trials to help reduce plaque and tartar and to help improve bad breath; ProDen PlaqueOff System® Dental Bones in regular and mini size; ProDen PlaqueOff System® Crunchy Dental Bites for dogs and cats; and Swedencare’s newest product introduction, ProDen PlaqueOff System®Holistic Soft Bites.  

Swedencare’s ProDen PlaqueOff System Dental Care Bones has recently been awarded the Veterinary Oral Health Council (VOHC) Seal in the VOHC “Helps Control Plaque and Helps Control Tartar” claim categories. Swedencare’s ProDen PlaqueOff System Dental Bones are now approved to display the VOHC Accepted Seal and are approved for use world-wide in the Consumer and Veterinary market. Swedencare’s ProDen PlaqueOff Powder for dogs and cats has also been previously awarded the VOHC Seal. 

Swedencare CEO Martin Shimko and Scott Reinhardt, vice president of marketing and sales, along with members of the sales team will be available at Swedencare’s Superzoo booth 6055 to meet with attendees and talk with them about the complete line of Swedencare products.  

TAILSPRING 

Tailspring brings the goodness of goat milk to pets from birth through their golden years. Our goat milk products include milk replacers, functional chews and delicious meal toppers, with treats soon on the way. Tailspring comes from Meyenberg, the No. 1 selling goat milk brand in America. Meyenberg was founded in 1934 and has been bringing the goodness of goat milk to people from coast to coast for more than 85 years. With our passion for goat milk and our growing animal community, we partnered with expert pet nutritionists and created our delicious goat milk products, formulated to nurture and help pets thrive. 

The SuperZoo show special offers all 16 SKUs of Tailspring in a Launch Box at 50 percent off. You’ll receive a total of 48 products (three/each SKU) to set up your retail location with all your goat milk pet needs. The launch box includes Goat milk-based milk replacers for kitten and puppies, liquid and powdered; Meal toppers for dogs in Probiotic, Tasty Goodness, and Hip & Joint (in S/M and L/XL-sized dogs) varieties; Meal toppers for cats in Probiotic and Tasty Goodness varieties; Functional chews for dogs (both S/M and L/XL-sized dogs) varieties include Calm, Skin and Joint. 

TRISHA YEARWOOD COLLECTION

The Trisha Yearwood Pet Collection was created out of love. Trisha’s heart for helping dogs find their forever homes has fueled this company’s purpose. With a rescue of her own, she understands the life-changing act of adoption and the mission of finding every dog a home. 

When you purchase any of the brand’s products, a portion of the proceeds will go toward animal shelters and trusted organizations that are giving these animals a second chance at life. For the company, rescuing is just the start of giving a dog a well-deserved chance. Purchasing quality products is the next right step toward giving your pet all that he or she needs. That’s why Trisha Yearwood Collection has created a line of thoughtfully created products you can feel good about giving to your pet.  

What is new for 2023? Trisha Yearwood wet and dry dog food will be available nationwide beginning in January. Proudly made in the U.S.A., 100 percent all-natural and with real meat as the first ingredient, the brand’s dog food and treats are formulated to provide a well-balanced diet to help optimize your dog’s health. Come visit Trisha Yearwood Collection at booth 3919 to learn more about how the brand can help to delight your pet customers. 

WEST PAW 

West Paw has been sustainably manufacturing eco-friendly dog products in the U.S.A. since 1996. Known for its award-winning, durable, and safe dog toys, West Paw also offers handcrafted dog beds and blankets, collars, leashes, plush toys and treats. 

Zogoflex and Seaflex, made from ocean-bound plastics, are infinitely recyclable through the company’s Join the Loop program as well as being BPA- and Phthalate-free, Latex-free, non-toxic, and FDA-compliant. Always with an eye on reducing waste, their leashes and collars are made with 100 percent recycled polyester, and their dog beds and plush toys are filled with IntelliLoft, a stuffing made from recycled plastic. 

The high-quality proteins used in their freeze-dried and air-dried treats are sustainably sourced from pasture-raised bison and beef. Humanely raised in the U.S.A. and Canada. West Paw’s treats were designed to fit nicely inside its award-winning treat toys. Backed by the company’s Love It Guarantee. Available in the U.S. only. 

West Paw owner and CEO Spencer Williams and the brand’s team will be at their booth to share what’s new and their show special: 10 percent off orders over $100, plus an extra 5 percent off orders over $1000. 

WILD EARTH 

Wild Earth is the cruelty-free dog food company that creates meat-free dog food, treats and supplements for the evolved dog – without harming any living creature or planet earth. Wild Earth’s team of vets and animal food scientists created a complete and balanced food for dogs with 100 percent plant-based ingredients, including chickpeas, oats and sweet potatoes, to deliver a high-protein dog food with zero junk. 

Show attendees can expect to see the company’s science-backed, vet-developed dog food, treats and supplement offerings within its booth. Explore Wild Earth’s newest product line to be released, the Core Collection featuring rotisserie and classic roast flavors. 

Attendees can stop by booth 7114 to meet the Wild Earth team, learn more about Wild Earth and its product lines of meat-free dog food, treats and supplements. 

ZEE.DOG 

Zee.Dog is a Brazil-based lifestyle brand that was founded in 2012 with one major purpose: to connect dogs and people. The company has retailers in 55 countries that sell its products.  

From leashes, harnesses and collars to bowls, beds and toys, the brand connects dogs and people through thoughtfully designed pet products. The Hands-Free Leash and Airleash are the two top-selling leashes. The Hands-Free Leash is a versatile leash that can be worn in three ways and works with most dog sizes. The Airleash is for dogs that pull on their walks. It is made with proprietary FlowTex elastic webbing technology that absorbs the impact of dogs pulling during walks. Another bestseller is the FlyHarness that is designed for the outdoors. Made from a 3D-knitted fabric that’s used in sneakers, this harness provides unparalleled breathability and comfort and comes in five sizes. 

 This will be Zee.Dog’s first big presence at SuperZoo since they launched their wholesale program earlier this year. The team is excited to demonstrate their products and discuss the brand with retailers. Show specials will range from 10 percent to 20 percent off, depending on the size of orders placed at the show. 

ZIGGY MARLEY APAWTHECARY  

Ziggy Marley Apawthecary by One Farm creates organic supplements and treats designed to improve pet’s lives, using whole, organic ingredients sourced directly from the farmers that grow them. Using the best organic ingredients, sourced from like-minded producers, we create products that are not only safe and effective for pets but also for the environment. These ingredients come together in an array of products from CBD oils and transdermals to functional chews and superfood toppers.

Each Superfood Topper was designed for a specific health issue that retailers see in their clients. Romeo’s Agility Superfood Topper supports joint and muscle health while Romeo’s Gut Topper supports a healthy digestive tract. The line will contain an additional four toppers by the end of the year.

All of the brand’s hemp is grown by One Farm in Colorado and is full-spectrum, extracted via supercritical CO2, and it’s third party-tested for cannabinoid profile and purity.

Tracy Werner, brand sales manager, will be eager to share the Ziggy Marley Apawthecary line of safe and effective, functional products with SuperZoo attendees. There are four tiers of show specials with up to 30 percent off wholesale prices and over $600 in free goods for orders placed at the show.