Please ensure Javascript is enabled for purposes of website accessibility

Features Category

Jul 1, 2023

Diet Diversity: What’s Driving Today’s Popular Pet Food Brands

The humanization of pets and premiumization of products appear to have gone hand in hand for several years. As humans have learned more about their own health and how their food is made, those concerns have begun to extend to their pets. Pet foods that are nutritious and sustainable remain at the top of the […]

Jul 1, 2023

Building Bonds: Pet Brands Help Connect Consumers, Companion Animals

The human-animal bond is a mutually beneficial and dynamic relationship between people and animals that is influenced by behaviors that are essential to the health and well-being of both. This includes, among other things, emotional, psychological and physical interactions of people and their pets.  According to Human Animal Bond Research Institute (HABRI), millions of Americans view […]

Jun 2, 2023

Critter Crowd Pleasers: Small Animal Pet Products Provide Sales Boost

Pet ownership in the United States has continued to climb over the past three decades, according to surveys conducted by American Pet Products Association. The percentage of pet-owning households has grown from 56 percent in 1988 (the first year the survey was conducted) to 66 percent in 2023, based on the 2023-2024 National Pet Owners […]

May 15, 2023

At The Helm: Women Leaders Overcome Obstacles to Drive the Pet Industry

Successful women leaders, both in and out of the pet industry, are typically described as being highly determined, wildly passionate and have the enthusiasm and strength to persevere under any circumstances. While women-owned businesses are in the minority, their numbers have increased significantly in recent years. In fact, they are catching up to male-owned businesses and, […]

Apr 1, 2023

Pet Brands Examine Sustainability, Reduce Environmental Impact

Every action we take affects the health of our planet. From the products that humans use to the products made for our pets, production processes and consumption methods are impacting the planet, and not in a favorable way. As awareness of the harm spreads, pet parents are seeking brands that align with their views.    Pet […]

Apr 1, 2023

Pet CBD Overcomes Regulatory Hurdles to Ride Health, Wellness Wave

Forecasted to reach $1.71 billion in sales by 2030, the pet CBD supplement and treat market is rapidly expanding, despite recent pummeling from FDA regulatory uncertainty.   According to Grand View Research, the pet CPD business is expected to produce $248.3 million in sales in 2023 and then continue increasing at a 31.8 percent CAGR (compound […]

Mar 1, 2023

Consumers Seek Solution-Focused Pet Snacks With Functional Ingredients

In today’s world, pet parents have a wide array of treat options to choose from, as natural chews and yak cheese are in the same segment as biscuits and jerky treats. With pet parents spending more one-on-one time with their companion animals, people are spoiling their them with snacks for just being their beloved fur […]

Mar 1, 2023

Best in Show: These Manufacturers are Sure to Turn Heads at Global 2023

Global Pet Expo, presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA), is the pet industry’s premier event featuring the newest, most innovative pet products on the market. Taking place March 22 to 24 at the Orange County Convention Center in Orlando, Florida, the show is open to independent retailers, distributors, mass-market [&hellip[...]

Mar 1, 2023

Health & Wellness: Grooming Products Deliver Clean, Smooth Results

According to a January 2023 report from Th e Insight Partners, the global pet grooming products market is set to grow to $28.21 billion by 2028, with a compound annual growth rate (CAGR) of 8.3 percent from 2021 to 2028. This market growth can be linked to an increase in pet adoption, growing demand for […]

Feb 1, 2023

Making a Splash: Pet Brands Discuss Today’s Toy Trends to Watch

In the toy industry, the days of simple and repetitive designs made from environmentally harmful materials are long gone. Since there is no federal standard in place to regulate the manufacturing of toys, pet owners are responsible for researching before buying. Now, more companies are understanding the demand for quality toy products that are free […]

Jan 1, 2023

Consumer Loyalty: Brands Cite Factors in Gaining Pet Parent Trust

When it comes to business, you must gain your customers’ trust if you want your pet brand to prosper. That’s simply common sense. After all, a vast majority of consumers rate a pet brand’s trustworthiness as being an important factor in their purchasing decisions. Therefore, it should come as no surprise that losing the trust […]

Jan 1, 2023

Badlands Ranch: Katherine Heigl’s Pet Brand With a Cause

Katherine Heigl has come a long way since being a child model, starting her career with Wilhelmina Models before turning her attention to acting, making her film debut in That Night when she was just 11 years old. Since then, she’s starred in some of the most popular movies and television shows during her decades-long […]