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Features Category

Jan 1, 2024

Cute & Clean: As Grooming Market Grows, Brands Contribute to Pet Industry Success

The grooming sector is booming, thanks in part to more pet parents discovering that the proper treatment of their companion animal’s skin and coat has an enormous impact on its well-being. According to a report on Globe Newswire, the Pet Grooming Services Market is projected to surpass $10.1 billion by 2032 from $5.3 billion in 2022, and it […]

Nov 1, 2023

Celebrating Certifications: What These Credentials Mean for the Pet Industry

By now, you’ve seen a variety of different emblems on product packages, labels and promotional items. More brands than ever are making certifications a part of their mission of transparency, which is a popular strategy to connect with consumers. Pet Age recently contacted several members of the pet care community to learn more about a […]

Nov 1, 2023

The Power 50: Recognizing the Industry’s Leading Pet Product Manufacturers

As 2023 draws to a close, the pet care industry remains a fast-changing one that continues to experience a great deal of success. After the first two years shining the light on individual members of the pet industry, we are excited to continue the Pet Age Power 50 program with the third annual list focusing […]

Nov 1, 2023

Aging Gracefully: Senior Pets Benefit From Proper Diet, Mental Stimulation

Though all pets age, there is a great deal of variety across the lifespans of popular domesticated species. The point at which a companion animal becomes “aged” varies across species as well as on an animal’s physical characteristics — for example, a dog’s size. A larger 6-year-old dog might be more aged than a small 6-year-old […]

Oct 3, 2023

Content Canines: Today’s Brands Promote a Happy, Healthy Lifestyle for Dogs

According to the 2023-2024 National Pet Owners Survey conducted by the American Pet Products Association, 65.1 million households in the country own at least one dog, making them the most widely owned type of pet in the United States. When it comes to the total number of pets, the survey shows that companion dogs sit […]

Oct 2, 2023

Employee Retention: Advice From Companies Named Best Places to Work in the Pet Industry

Over the last decade, work culture has drastically shifted and companies are changing the ways in which they foster a healthy work/life balance. Remote and hybrid work models are more prevalent as companies are helping to reshape work culture after the pandemic.       Although some companies are focusing their efforts on employee retention, the Global Workplace […]

Oct 1, 2023

Private Label: What Retailers Need to Know When Launching a House Brand

Once seen as cheap and generic imitators of more traditional brands, private label products are now viewed completely differently by consumers. This new perspective has resulted in private label manufacturing becoming a very lucrative business, especially for retailers. In short, private labeling is one of the hottest parts of the pet product industry.   What are […]

Sep 1, 2023

Selecting Supplements That Overcome Today’s Pet Health Issues

Supplements have come to the forefront of the pet industry, thanks to the growing focus on health and wellness by pet parents. Several types of supplements are earning attention from retailers and consumers alike, with trends including condition-specific formulas, life stage-focused and veterinarian-developed products. Among the specific health issues, digestive support supplements are among the [[...]

Aug 1, 2023

Choosing Chews: Dogs Have Something to Sink Their Teeth Into

Chewing is a natural canine instinct that relieves the pain of teething, exercises jaw muscles, and cleans teeth. Chewing is also great for beating doggy boredom and can help your dog relieve anxiety or frustration by giving them something enjoyable to focus on. There are many kinds of chews on the market, making it an especially exciting sector for retailers as it generates [&hell[...]

Aug 1, 2023

SuperZoo 2023: An Unforgettable Experience for Building Business Connections

August in Las Vegas means one thing to the pet industry. It’s time for thousands of members of the pet care community to gather for SuperZoo at the Mandalay Bay Convention Center from August 16 to 18, with educational sessions commencing on August 15. SuperZoo’s sold-out 2023 trade show floor will span over 300,000 square […]

Aug 1, 2023

Let’s Celebrate! These Festive Products Will Get Pets in the Holiday Spirit

With fall around the corner, the winter holiday season isn’t far behind, and retailers are preparing for those customers looking to spoil their beloved pets with presents. As pet companionship continues to thrive, animals are considered part of the family now more than ever, which means being a part of holiday celebrations. Holiday products make […]

Jul 1, 2023

Trust, Transparency Draw Brooke Shields to Pet Industry, CBD Health Sector

It’s been a busy year for model, actress and icon Brooke Shields. She recently earned accolades as the subject of “Pretty Baby: Brooke Shields,” the 2-part documentary that reveals her intelligence, vulnerability and humanity while reflecting on her turbulent career and the personal struggles that she had to overcome throughout her life.  Since she was […]